Thomas Davis and Willow Kayne turn London into a Hellish otherworld in this fabulously fun video for White City. This is the follow-up to Davis and Willow's collab on the sweet and energetic video for Final Notice. This one starts innocently enough too, as we follow a girl styled to look like a young Willow, experiencing several interactions - both good and bad - with local residents, which includes the real Willow roleplaying several different jobs. And then things take a weird turn: giant eyeballs, no less. begin to descend from tower blocks; the girl is served a rather Cronenbergian dish of delights at a café... things get distinctly topsy-turvy. And then the ending suggests a slightly Apocalyptic note, before returning to a sense of normality... Or has it?This is brilliant, knockabout work from the team. The tone is both playful and slightly unnerving, accentuated by a great use of visual effects.

A year after the video for Slow, his extraordinary first visual for Black Midi, Swedish animator Gustaf Holtenäs has collaborated once again with the precocious math-rock outfit, and the result is another jaw-dropping tour de force.For Welcome To Hell, Holtenäs has returned to the Slow universe, with the same visual style, merging both 2D and 3D animation. Ultimately we realise we are witnessing the origin story of the angry blue boy creature from the first video. But there is also a new narrative element here, and a discernable critique of the warped nature of online relationships. Ultimately its an even more developed version of an imagined world that's entirely (or pretty much entirely) derived from the director's imagination.I wanted to portray the main character as this entitled martyr of an Incel."Yes it is a extension of the Slow universe," Holtenäs tells Promonews. "A prequel and also a sequel. I don’t want to get into the details of the narrative too much. Both for its ridiculous complexity, but also because I want the keep the interpretation open. If Slow was an existential/philosophical apocalyptic video this one is more of a social/political apocalyptic video."I got the idea for the thematics after a lot of my female friends have men stalking them on the internet. So I wanted to portray the main character as this entitled martyr of an Incel. But enough of spoiling."Holtenäs has recently moved from Stockholm to Barcelona, and the video, that he has been developing since December last year before moving into production from February, was made in collaboration with the Barcelona animation collective Mitrilo."I was in charge of all the 2D while Sevi Domochevsky directed the 3D-animation," he says, adding that he had free rein once again on making the video. "Although I briefed the band on the narrative with storyboards before starting the work." Mesmerizing, gut-punching, deeply enigmatic - and truly original.

A couple make a break for the coast as an asteroid threatens the earth, in Lewis Cater's promo for Ella Henderson's Risk It All. Shot against a backdrop of the Seven Sisters cliffs in Sussex, the video sees the couple cross off a last minute bucket list, as they live out what is potentially their Last Day on Earth. Touching upon the dichotomy of fear and love, it's a brilliantly realised visual, with a surprising feel-good factor. Elevated by a breezy performance section - featuring Ella and the House Gospel Choir - the video manages to balance the pre-Apocalyptic sense of drama with an exploration of young love and a gratitude for being alive.

Blinkink director, metalhead and massive Iron Maiden fan Nicos Livesey fulfills a personal dream by directing the video for the legendary heavy metal band's new single. The result is a blockbusting epic six-minute 2D and 3D animated video that imagines Belshazzar's Feast... aka The End of the World.From the moment a mysterious gowned Samaritan tends to the last moments of a dying man in a parched desert, we are unmistakeably placed in a dystopian world ravaged by pollution and drought. Then the elite class begin to arrive for their exclusive party in the desert - including a fat, bloated US President and a bunch of faceless, bowler-hatted British civil servants...But their dastardly rule of the Earth is about to come to an end. The gowned figure is none other than legendary Maiden mascot Eddie, who summons the Four Bikers of the Apocalypse to destroy the vampire who is feeding off the souls of the young, perpetuating the rule of the elite...Derived from an original storyline from Maiden frontman Bruce Dickinson, and storyboards by veteran Pixar artist Mark Andrews, Livesey and Blinkink then pulled out all the stops to bring the production to life - and this was eight months in the making.The combination of 2D and 3D animation involved around sixty crew members, working across the globe in the UK, France, Spain, Norway, Brazil, Ireland, Italy, Hungary, Romania, Germany, Greece, USA, and Canada.It's an epic take on Armageddon - which becomes the basis of a new beginning...

Samy Mosher directs an apocalyptic vision of a near-future Earth, in the first of two videos for Californian singer-songwriter Emmit Fenn.The video for Far From Here explores a world ravished by pandemics, climate change and utter despair - a world not too far removed from our current reality - where a Father recreates an AI version of his dead Daughter. As the AI girl wakes up, she forms attachments and memories to the keepsakes and items around her, which intertwine with footage of the father and real girl in the past, as she matches the movements of a dance already written in time.The cinematic aesthetic and glossy, high-concept footage round off a true feat of filmmaking, with an emotional core and riveting conclusion.

Victor Carrey directs a haunting promo for Manel's L'amant Malalta - a dreamy journey through the empty, nocturnal streets of a curfewed Barcelona. The songtitle translates as The Sick Lover, and the video draws up surrealistic images coming from the artist's lockdown, and other melancholic experiences.It's a patchwork of abstract vignettes, and a feast for the eyes, conjuring up something exciting and unique at every turn, all loosely tied together by the suggestion of an apocalypse. DoP Alberto Banares builds upon the surrealist concept with otherworldly lighting and mysterious camera angles, elevating the heightened experience, and it's simply stunning work.