Production Company

Park Pictures

Following in the footsteps of the UKMVA-nominated Nice To Each Other, Lady Lady and Man I Need, Jake Erland's new video for Olivia Dean recreates the style of a classic Hollywood musical - but this is the most sophisticated and perfectly realised of the bunch.As in previous videos, Olivia is the focal point in choreographed sequences in So Easy. It suits her perfectly. Only here, she moves into different scenes and there is a sense of a narrative - a picturebook version of everyday life, like in a Stanley Donen movie,&nbsp;in which Olivia has an important role: matchmaking other people's love lives.Erland and his returning team, including production designer Furmaan&nbsp;Ahmed and choreographer Meshach Henry, have been given a bigger canvas for this video - likely&nbsp;due to the success of their previous videos in helping Dean enjoy a chart-topping hit with her second album, and helped by shooting this on a stage in Sofia. They have certainly risen to the challenge to make something lovely.[imgtoken data:1]&nbsp;&nbsp;

United Kingdom

Furmaan Ahmed

Simone Beyene

Jake Erland

Rowan Mackintosh King

Louis Danckwerts

Dimitar Petrov-Caisa

Fran Thompson

Shelley Jones

Maria Atanasova

Elena Radeva

Austin Phillips

Atanas Stoyanov

Vania Ivanova

Boby Belberov

Isabella Furness

Meshach Henry

Alex Predko

Anchous

Tim Smith

Rascal Post

Capitol Records

Olivia Dean 'So Easy' by Jake Erland

Olivia Dean - So Easy (To Fall In Love)

Olivia Dean joins ballerinas in rehearsal in the second video directed by Jake Erland for the London singer's new album.&nbsp;The video for Lady Lady is a gentle, considered visual, blending choreography and performance in an intimate, introspective way.&nbsp;With the track's themes of celebrating the universe and the collective strength of women, the concept features&nbsp;Royal Ballet principal dancer Francesca Hayward, and has an overarching message of passing down knowledge and celebrating both individuality and community.&nbsp;A beautiful concept that builds upon Erland and Dean's collective videography with a new aesthetic and vibe.&nbsp;

Rowan Macintosh King

Alternative Pop

Olivia Dean 'Lady Lady' by Jake Erland

Olivia-Dean-'Lady-Lady'-by-Jake-Erland

Iggy London returns to music videos with an effervescent affair for rising R&amp;B star&nbsp;Sekou.The delightful video for Catching Bodies features the young British singer strutting their stuff&nbsp;through a London estate&nbsp;on a hot summer's day, through the buzz of everyday life - and performing mostly to the camera on a shot tracking along the street.Iggy provides a uplifting sense of the joy in a sizzling summer's day in the city, elevated by the colour palette of Peter Bishop's cinematography and Tim Smith's grade.&nbsp;Above all, it's a vehicle for Sekou's distinctive personality and a song that should keep the summer vibes going for a while longer.[imgtoken data:1]

James Middleton

Frankie Spence

Charlie Dalton

Jai Durban

Ellie Rimmer

Iggy London

Sam Murray

Dan Curwin

Harrison Newman

Peter Bishop

Tara Leonard

Embla Conneely

Laura Carrion Del Pozo

Alex Hudson

Toby Mckay

Kairo Jones

Remi Black

Manu Loca

Marie Reitner

Ben Elkaim

Trim Editing

Mouthpiece

Sekou 'Catching Bodies' by Iggy London

Sekou-'Catching-Bodies'-by-Iggy-London

Jake Erland's latest for&nbsp;Olivia Dean continues in the uplifting musical theatre atmosphere&nbsp;of his previous videos for the singer's soon-to-be-released new album, The Art Of Loving - a smooth and smart combination of performance and craft.In fact, the video for Man I Need takes the 'backstage' ambience of Olivia's video for <a href="https://www.promonews.tv/videos/2025/07/08/olivia-dean-nice-each-other-jake-erland/91763" target="_blank">Nice To Each Other</a> and brings it up a notch in sophistication. Olivia once again moves between scenes courtesy of&nbsp;theatrical devices and in-camera sleight of hand, but the transitions and scenery has a more front-of-house feel.And once again, Olivia Dean provides an on-screen warmth and relatability that has been a feature of her videos from the start. A great addition to the successful&nbsp;video campaign for her much-anticipated new album.&nbsp;

Furmann Ahmed

Mesh Henry

Olivia Dean 'Man I Need' by Jake Erland

Olivia-Dean-'Man-I-Need'-by-Jake-Erland

<h3>Director/DoP Jake Erland’s recent video for Olivia Dean elevates the singer's charming on-screen presence by referencing Hollywood musicals and classic fashion shoots. We asked Jake some questions about the project. On-set photography by Honor Evans.</h3>In the video for Nice To Each Other, Olivia Dean walks onto a rehearsal stage&nbsp;where stagehands move the two-dimensional flats that will create the scenery for a show. Her choreographed interaction with the scenery and stagehands enhances the sense of wistful romance in her performance.With production design by Furmaan Ahmed and choreographed by&nbsp;Meshach Henry, and shot in long takes by the director/DoP in the style of a Fifties musical, it is a terrific showcase for Olivia Dean's screen presence. And that's as delightfully mood-enhancing here as it has been in previous Erland-directed videos, including the UKMVA-nominated video for&nbsp;<a href="https://www.promonews.tv/videos/2024/08/08/olivia-dean-time-jake-erland/89266" target="_blank">Time</a>, and their next one for new single <a href="https://www.youtube.com/watch?v=JN_Vyg_wURY" target="_blank">Lady Lady</a>.[vidtoken data:0]​PROMONEWS: What inspired the idea for the video?&nbsp;JAKE ERLAND: I’ve been working across the whole album with Emily [Braham], Olivia’s manager and creative director. We have an amazing creative partnership and we sketched out the world based on Olivia’s idea of black and white sets.Then I was watching&nbsp;Wicked, and there’s this cutout picture book transition they do in the film. It made me think about 2D sets and perspective and that’s where this came from.[imgtoken data:1][imgtoken data:2]<blockquote>It turns out [that] having sets on wheels and amazing dancers makes reset and takes pretty easy!</blockquote>What were the biggest challenges during production?JE: This wasn’t too hard - turns out having sets on wheels and amazing dancers makes reset and takes pretty easy!&nbsp;Plus total trust in Olivia's performance and Furmann Ahmed (art) and Mesh Henry (choreo) to be so fab at what they do and make these ideas work - without them I’d be lost.To be honest I think maybe this was my favourite shoot in a while. I think a big part of that is trust the team and when you don’t know what’s gunna be possible, don’t plan too specifically what it’s gunna be. Sometimes things can just come together and it can be nice![imgtoken data:3][imgtoken data:4]What are you most pleased with about how it's turned out?JE: I think all of it. Usually it’s the work of mine that people like that I hate and obsess about. I can see the issues. But this one was perfect for me and I’m happy people loved it. Big shout out to Park [Pictures], Rowan Mackintosh King and Olli Hill on production and AD department.[imgtoken data:5][imgtoken data:6][imgtoken data:7]• Jake Erland is a director and cinematographer based at <a href="https://parkpictures.com/director/jake-erland" target="_blank">Park Pictures</a>

BTS: Jake Erland on Olivia Dean’s Nice To Each Other

Olivia-Dean-'Nice-To-Each-Other-'-by-Jake-Erland

Jake Erland reunites with Olivia Dean for the first track from her new album The Art of Loving, with a video that channels Hollywood musicals and classic fashion shoots and plays to the singer's great strength.In the video for Nice To Each Other, Olivia walks onto a rehearsal stage&nbsp;where stagehands move the two-dimensional flats that will create the scenery for a show. Her choreographed interaction with the scenery and stagehands enhances the sense of wistful romance in her performance.[imgtoken data:1]With production design by Furmaan Ahmed and choreographed by&nbsp;Meshach Henry, and shot in long takes by the director/DoP in the style of a Fifties musical, it is a terrific showcase for Olivia Dean's screen presence. And that's as delightfully mood-enhancing here as it has been in previous videos - including the UKMVA-nominated video for <a href="https://www.promonews.tv/videos/2024/08/08/olivia-dean-time-jake-erland/89266" target="_blank">Time, also directed by Erland</a>.[imgtoken data:2] &nbsp;

Semera Khan

Cerys Kenneally

Coco Marinese

Oli Hill

Emily Engleman

Ellie Durbridge

Sophie Jane Anderson

Josh Higgins

Massimo Fillipi

Olivia Dean 'Nice To Each Other' by Jake Erland

Music video and film worlds collide in Jake Erland's latest collaboration with Joy Crookes.&nbsp;The video for I Know You'd Kill is a thrilling, no-holds-barred spectacle, boasting backlit fight scenes, gravity-defying flips - and Joy as we've never seen her before.&nbsp;Battling an unidentified assailant, she holds her own whilst tearing up her apartment-turned-battle zone, captured in a combination of brilliant overhead shots and frantic closeups.And, as well as plenty of action-packed set-pieces, it's another video by Erland showcasing Joy Crookes' winning personality.&nbsp;

Joy Crookes 'I Know You'd Kill' by Jake Erland

Joy-Crookes-'I-Know-You'd-Kill'-by-Jake-Erland

Fatherhood is examined in a tender montage of vignettes, in&nbsp;Saddiq Abubakar's promo for Tom Misch.&nbsp;The video for Old Man features a selection of real life fathers and sons, ending with a breathtaking scene between&nbsp;the artist and his dad.&nbsp;Cinematic and absorbing, the visual lingers on simple everyday moments and connection, bringing to life snapshots of stories in a universally relatable way.&nbsp;Lovely work.&nbsp;

Saddiq Abubakar

Tarquin Ramsay

Jaime Ackroyd

Tom Misch 'Old Man' by Saddiq Abubakar

Tom-Misch-'Old-Man'-by-Saddiq-Abubakar

Jak Payne directs an evocative promo for Demise Of Love - a collaboration between producers/alt rock pioneers&nbsp;Daniel Avery, James Greenwood's Ghost Culture and Working Men's Club.The video for Strange Little Consequence sees WMC's&nbsp;Syd Minsky Sargeant&nbsp;perform whilst flanked by Avery and Greenwood within an abstract studio set - designed by art director Fin Sullivan&nbsp;- that's falling apart, littered with falling debris as it disintegrates around the three figures.&nbsp;Tied together by a breathless, quick-cut edit, it's a rousing promo with plenty of fun visual moments - and a great introduction to the new project.&nbsp;

Fin Sullivan

Jak Payne

Rosie Brear

Pete Bishop

Demise Of Love 'Strange Little Consequence' by Jak Payne

Demise-Of-Love-'Strange-Little-Consequence'-by-Jak-Payne

Joy Crookes and Kano deliver the joy and heartache of a life together in a series of moments, within the same four walls, in Jake Erland's compelling video for Mathematics.The artists portray a couple going through the life-changing phases of a relationship – young love, marriage, birth and death - all happening within their home. And&nbsp;we switch between periods, back and forth, as the action takes place within an almost theatrical framework - the same rooms of their council flat, shot on a locked-off camera. So the table used for a birthday party will later host a wake for a&nbsp;lost loved oneThis device is a winner, allowing for Erland to create almost painterly compositions as cinematographer as well as director of the piece. And it provides the contained space for the transfixing acting performances of the two artists.[imgtoken data:1]In this respect, Kano's talents are well known, due to his role in Top Boy. But he is matched by Joy Crookes,&nbsp;who portrays a young woman's ups and downs in a way that suggests she also has great potential as an actor. She has great chemistry with Kano, and the meaningful yet unheard exchanges between them provides good reason to return to this again and again.The&nbsp;visuals overall underscore a track that also feels transcendent,&nbsp;with Crookes expressing the pain of trying to be on the same page with someone you love. After <a href="https://www.promonews.tv/videos/2025/01/21/joy-crookes-ft-vince-staples-pass-salt-jake-erland/89735" target="_blank">Pass The Salt</a>, released last month, Mathematics is the second of a tryptich of videos by Erland for the new album. And after this, it's going to be fascinating to see what they come up with next time.&nbsp;&nbsp;&nbsp;&nbsp;

Kat Cattaneo

Kai Newton

Angelica Wolanska

Mata Marielle

Grace De Ville

Kim Rance

Francesca Daniella

Eden Clark

Kiera Liberati

Thomas Adams

Arsenii Pronkin

Joy Crookes ft Kano 'Mathematics' by Jake Erland

Joy Crookes - Mathematics (Official Video) ft. Kano

It's been a while, but OK Go are back for their first music video-cum-visual art project in several years - seemingly prompted by Donald Trump's return to power.The band's frontman Damian Kulash co-directs the visual for A Stone Only Rolls Downhill with Chris Buongiorno, which begins with a title (in a familiar font) simply stating: 64 Videos on 64 Phones. It then presents the four members of OK Go through a varying, increasingly complex arrangement of phone screens, moving from phone to phone , or have a number of screens composite part or all of the image, and employing an escalating number of phones for ever-greater and ingenious compositions, also involving hand-based choreography.In other words, it's very clever. Not as spectacular as some previous outings, but just as magical and distinctively OK Go-like as ever. There's a peek behind the scenes, on how this very complex job was created and project managed&nbsp;in the <a href="https://www.youtube.com/watch?v=tY7hI-mPqr8" target="_blank">BTS video</a>.&nbsp;However, unlike their previous videos the visual is also a poignant counterpoint to a lyric that's akin to a person gently breaking some very bad news: 'I wish I could tell you it'll all be just fine.' It's pretty clear what that refers to."We invested all this time and effort into this so that you could have three minutes of wow in your day and a real sense of joy about other humans in the world,"&nbsp;Kulash expains in the BTS. "That's a very precious commodity now."&nbsp;OK Go have responded to the world going to shit in a very OK Go way.[imgtoken data:1]

United States

Damian Kulash, Jr.

Chris Buongiorno

Jackie Kelman Bisbee

Caroline Kousidonis

Michaela McKee

Chelsea Schwiering

Omer Dagan

Justin Clare Hand

Phillip Chbeeb

Emilio Dosal

T. Hunter McCann

Benjamin Voutour

Gustavo Perez-Santos

Bryan Kaing

Gino Nix

Heather Coleman

Rock

Indie

OK Go 'A Stone Only Rolls Downhill' by Damian Kulash & Chris Buongiorno

OK Go - A Stone Only Rolls Downhill (Official Video)

Jake Erland directs a vibrant performance promo for Joy Crookes.&nbsp;Opening in a deep red room, the video features a captivating showcase of Crookes' performance skills, encapsulated in mini vignettes adorned with minimalist art direction.&nbsp;Overlaid with lyrics for Vince Staples' featured section, the video employs a balanced use of colour, camera movement and beauty lighting&nbsp;to create a laidback yet completely absorbing aesthetic.&nbsp;Brilliant work across the board, and a rousing comeback for the London-based artist.&nbsp;

Joy Crookes ft Vince Staples 'Pass The Salt' by Jake Erland

Joy-Crookes-'Pass-The-Salt-Ft.-Vince-Staples'-by-Jake-Erland

Jake Erland directs (and shoots) the video for Olivia Dean's Time - very close to a runway at Heathrow Airport...

Nycollas Abreu

Rose Lucas

Olivia Dean 'Time' by Jake Erland

Olivia-Dean-'Time'-by-Jake-Erland

Iggy London directs a vibrant performance promo for Mabel.The video for Vitamins centres on a carefree band performance, introduced with a series of intimate, enigmatic portraits of characters who appear later in the video.&nbsp;The effervescent aesthetic is achieved through inspired art direction, with abstract patterns and block colours taking centre-stage, complemented by creative cinematography from start to end.&nbsp;A brilliant project - and the&nbsp;Drector's Cut expands on Mabel and her band's&nbsp;central performance in an interesting way.&nbsp;

Katie Dolan

Joe Mulvihill

Jake Gabbay

Kieran Brown

Jade Adeyemi

Toby Heard

No.8

James Hills

Gary Kent

Waddah Sinada

Shamara Roper

Hila Karmand

Shereen Assopiah

Shani Mushington

Mabel 'Vitamins' (Director's Cut) by Iggy London

Moonchild Sanelly and her gang of accomplices run wild and cause egg-related havoc all over town in Jabu Nadia Newman's terrific video for the South African artist and dancer's highly infectious Scrambled Eggs.From the start, the&nbsp;Capetown-based director transfixes the viewer with her bold and supercool take on contemporary South Africa, as the gang's invasion of a downtown cornershop has the edginess of a heist movie before turning into something more comedic and performance-based.With great camerawork, glam and choreo, Newman keeps the breathless narrative moving towards a daring climax, showcasing Moonchild Sanelly's great performance, and chemistry with her similarly blue-haired pals&nbsp;in the process.&nbsp;We suspect&nbsp;few eggs may have been harmed in the making of this video. Nevertheless, it's really&nbsp;eggs-cellent...<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/rz6Cfwl5CFs?si=5azH-d400BN-Yjd4" title="YouTube video player" width="560"></iframe>

South Africa

Jabu Nadia Newman

Khosi Khumalo

Romance Films

Colors

Rozanne Rocha-Gray

Jules Dieng

Julie Mathieu Moreau

Tom Falck

Transgressive Records

Michael Cleary

Francois Ferreira

Chloe Andrea Welgemoed

Khaya Mhleli

Tshego Ramorwesi

Evy Katz

Left Post

Nic Apostoli

Ashwin Bosman

Funk

Moonchild Sanelly 'Scrambled Eggs' by Jabu Nadia Newman

Moonchild Sanelly - Scrambled Eggs (Official Video)

Jake Erland directs a captivating video&nbsp;for beabadoobee, highlighting Bea's star quality with a Hollywood-style&nbsp;street scene, and a touch of Groundhog Day.Bea performs Take A Bite, the first single from forthcoming new album&nbsp;This Is How Tomorrow Moves, amongst the hustle and bustle of life on a busy European city street, with the stylised look of a studio-set Hollywood musical.Exuding a mixture of drama and glamour - with Erland working as DoP as well as director -&nbsp;her performance gains an additional sense of mystery as the street scene moves from day to night and then blacks out entirely. Then Bea returns to the&nbsp;street corner where she started, to repeat the move&nbsp;twice more, with the scene slightly more chaotic each time.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;This is both a visually arresting and nostalgic concept and&nbsp;echoes other videos Erland has shot for her - like the London-set song-and-dance based <a href="https://www.promonews.tv/videos/2023/11/03/beabadoobee-laufey-night-remember-jake-erland/83982" target="_blank">A Night To Remember</a>. But while retaining&nbsp;the texture of her edgier, grungy roots, its a definite statement about the next chapter for&nbsp;beabadoobee.[imgtoken data:1]

Dan Bassett

Jon Moore

Rachel Jones-Williams

Patricia Villirillo

Film Fixers Balkans

Liliyana Ivanova

Emilie Bromley

Krasimira Petrova

Indie pop

beabadoobee 'Take A Bite' by Jake Erland

beabadoobee - Take A Bite (Official Music Video)

Holly Blakey returns to music videos, directing and choreographing a mesmerising dramatic dance piece for&nbsp;alt-rock outfit Goat Girl.&nbsp;The video for Motorway follows a trio of characters whose interactions on a dark night lead to a unpreditably coming together in movement. Characteristially&nbsp;it is an unpredictable yet compelling combination of performances, seemingly unstructured and&nbsp;apathetic at first, yet building to a powerful, frantic&nbsp;climax.&nbsp;Adorned with bizarre makeup and styling, the video feels uncanny in the best way, representing the almost otherworldly nature of the track.&nbsp;Highly conceptual yet utterly absorbing, the video is an essential showcase&nbsp;of Holly Blakey's talent for direction and dance.

Holly Blakey

Ayomide Alli

Jack Exton

Lotty Sana

John O'Riordan

Tom Viney

Matthew Josephs

Alternative

Goat Girl 'Motorway' by Holly Blakey 

Goat Girl - motorway (Official Video)

Jake Erland, one of the most exciting new directors working in British music videos -&nbsp;most recently directing the Rachel Chinouriri video for Never Need Me featuring Florence Pugh -&nbsp;has now signed to Park Pictures in London for music videos and commercials.Erland is a director and DoP who started out&nbsp;shooting skate videos and evolved his signature style through a prolific long-term collaboration with London brand Palace.&nbsp;His dynamic vision as a cinematographer has evolved into a strong directorial voice, leading him to work with numerous brands&nbsp;including&nbsp;Samsung, On, Rapha, Dior, Tommy Jeans, Salomon, Vans, Louis Vuitton, and John Paul Gaultier.Erland has also directed&nbsp;and shot several acclaimed videos in the past year or so, for the likes of Shygirl, Rachel Chinouriri and Beabadoobee. His video for Beabadoobee's Glue Song was nominated at the UKMVAs last year. His recent Chinouriri video for Never Need Me, with Florence Pugh as the singer's best friend and 'wingwoman',&nbsp;went viral with press in Elle, Wonderland, Grazia, Cosmopolitan, W Magazine and Daily Mail.Park Pictures - co-founded by director and cinematographer Lance Acord and home to a roster of Academy Award-winning directors including Emmanuel Lubezki - is renowned&nbsp;as ‘the cinematographer’s production company’ and doubles down on that reputation by signing director and cinematographer Erland, who is signed at Park for the UK and repped for music videos at Mouthpiece.&nbsp;“Park London is thrilled to add Jake to our roster,"&nbsp;says Park London's MD Fran Thompson.&nbsp;"I am drawn to the energy and playfulness in his work.&nbsp;As a DOP/director he’s really the perfect fit.”Founded in 1998 by Acord and executive producer&nbsp;Jacqueline Kelman Bisbee, and based in LA, New York and London, Park has been producing award-winning work for clients such as Apple, Nike, Google, Adidas, Verizon, Beats, Spotify, Amazon and Volkswagen for over 20 years.&nbsp;Park has also produced numerous features and documentaries, with over twelve chosen as Official Selection at Sundance.&nbsp;&nbsp;“I’m so excited to start this journey with Park,” adds Erland. “I never planned to be a director, it’s something my career has evolved into naturally. So to join Park, a company with an ethos so aligned to my own, feels like I've found the natural home for my practice. I can’t wait to see where it goes from here but I rest easy knowing that I have this wonderful team behind me and an iconic roster to inspire me.”• Watch Jake Erland at Park Pictures <a href="https://parkpictures.com/director/jake-erland" target="_blank">here</a>

Park Pictures London signs Jake Erland

Mitski builds herself a tower in AG Rojas's return to music videos with My Love Mine All Mine, shot by Evan Prosofsky.Firstly we see the artist in an empty&nbsp;industrial space, stacking chairs&nbsp;higher and higher, into an improbably tall tower. Eventually, she places an egg under the bottom chair, and proceeds to climb this precarious structure.The track is the first single from Mitski's new album, The Land Is Inhospitable and So Are We -&nbsp;comprised of songs written in bursts over the years since&nbsp;Mitski openly contemplated retirement from the music industry, with bravely vulnerable lyrics expressing the universal feelings of aching for and moving toward love.On first viewing the video feels more in the orbit of the singer-songwriter's canon of intriguing, often theatrically intense music videos than the visually poetic work that Rojas is known for. But within this interior setting, the director delivers on his reputation&nbsp;for creating memorable imagery with a strongly symbolic idea that dovetails beautifully with Mitski's sensitive delivery.[imgtoken data:1][imgtoken data:2]

Mitski 'My Love Mine All Mine' by AG Rojas

Park Pictures

Production Company

2025 (11)

2024 (5)

2023 (3)

2022 (1)

2019 (2)

2018 (6)

2017 (2)

2016 (2)

2015 (4)

2014 (1)