Mabel 'Vitamins' (Director's Cut) by Iggy London
Rob Ulitski - 17th July 2024
Iggy London directs a vibrant performance promo for Mabel.
The video for Vitamins centres on a carefree band performance, introduced with a series of intimate, enigmatic portraits of characters who appear later in the video.
The effervescent aesthetic is achieved through inspired art direction, with abstract patterns and block colours taking centre-stage, complemented by creative cinematography from start to end.
A brilliant project - and the Drector's Cut expands on Mabel and her band's central performance in an interesting way.
Watch 'Mabel 'Vitamins' (Director's Cut) by Iggy London' hereFeatured sponsors
Rob Ulitski - 17th July 2024
Tags
Popular content
Feedback
Problem with this page? Let us know
Credits
Production/Creative
- Director
- Iggy London
- Producer
- Rowan Mackintosh King
- Production Company
- PP
- Executive Producer
- Shelley Jones
- 1st AD
- Joe Mulvihill
- Production Coordinator
- Scarlet Green
- Production Assistant
- Cerys Kenneally
- 2nd AD
- Josey Jacobs
- 3rd AD
- Kai Rajakulasingam
- AD Runner
- Victoria Moyo
- Park Pictures PA
- Embla Conneely
- Runners
- Sarah Anderson, Lydia Farnworth, Billy Daisley
- Runner/Driver
- Sabishan Vasanthakumaran
Camera
- Director of Photography
- Jake Gabbay
- 1st AC
- James Hills
- Steadicam
- Gary Kent
- 2nd AC
- Ashley Rees
- Camera Trainee
- Max Gabbay
Lighting/Grip
- Gaffer
- Kieran Brown
- Electricians
- John Jo Besagni, Peter Musgrave, Akeel Fleary, Chay McGill
- Key Grip
- Darren Quin
- Grip Assistant
- James Quin
Art
- Art Director
- Jade Adeyemi
- Art Assistants
- Marcus Forde, Emily Tyrer, Chloe Littlewood
Wardrobe
- Stylist (Artist)
- Simone Beyene
- Stylist (Cast)
- Shereen Assopiah
- Hair (Artist)
- Shamara Roper
- Make-up (Artist)
- Hila Karmand
- Make-up (Cast)
- Shani Mushington
- Artist Stylist Assistant
- Martha White
- Artist Makeup Assistants
- Cassandra Scalia, Elina Balint
- Cast Stylist Assistant
- Malachi Hamilton
- Cast Makeup Assistant
- Elena Broccoli
Choreography
- Choreographer
- Waddah Sinada
- Artist Movement Director
- Emma Rose
Casting
- Casting Director
- Waddah Sinada
Editorial
- Editor
- Toby Heard
- Edit EP
- Thomas Viney
- Sound Design
- Toby Heard
- Additional Sound Design and Mixing
- Ruraidh Oliphant
- Additional Mixing
- Aaron Thomas Bentley
Commission
- Commissioner
- Katie Dolan
Other credits
Rob Ulitski - 17th July 2024