Iggy London directs a vibrant performance promo for Mabel.

The video for Vitamins centres on a carefree band performance, introduced with a series of intimate, enigmatic portraits of characters who appear later in the video. 

The effervescent aesthetic is achieved through inspired art direction, with abstract patterns and block colours taking centre-stage, complemented by creative cinematography from start to end. 

A brilliant project - and the Drector's Cut expands on Mabel and her band's central performance in an interesting way.