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Mabel 'Vitamins' (Director's Cut) by Iggy London

Mabel 'Vitamins' (Director's Cut) by Iggy London

Rob Ulitski - 17th July 2024

Iggy London directs a vibrant performance promo for Mabel.

The video for Vitamins centres on a carefree band performance, introduced with a series of intimate, enigmatic portraits of characters who appear later in the video. 

The effervescent aesthetic is achieved through inspired art direction, with abstract patterns and block colours taking centre-stage, complemented by creative cinematography from start to end. 

A brilliant project - and the Drector's Cut expands on Mabel and her band's central performance in an interesting way. 

Watch 'Mabel 'Vitamins' (Director's Cut) by Iggy London' here

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Rob Ulitski - 17th July 2024

Tags

  • Performance
  • Abstract
  • Pattern
  • Director's Cut
  • Creative
  • Inspired

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Credits

Production/Creative

Director
Iggy London
Producer
Rowan Mackintosh King
Production Company
Executive Producer
Shelley Jones
1st AD
Joe Mulvihill
Production Coordinator
Scarlet Green
Production Assistant
Cerys Kenneally
2nd AD
Josey Jacobs
3rd AD
Kai Rajakulasingam
AD Runner
Victoria Moyo
Park Pictures PA
Embla Conneely
Runners
Sarah Anderson, Lydia Farnworth, Billy Daisley
Runner/Driver
Sabishan Vasanthakumaran

Camera

Director of Photography
Jake Gabbay
1st AC
James Hills
Steadicam
Gary Kent
2nd AC
Ashley Rees
Camera Trainee
Max Gabbay

Lighting/Grip

Gaffer
Kieran Brown
Electricians
John Jo Besagni, Peter Musgrave, Akeel Fleary, Chay McGill
Key Grip
Darren Quin
Grip Assistant
James Quin

Art

Art Director
Jade Adeyemi
Art Assistants
Marcus Forde, Emily Tyrer, Chloe Littlewood

Wardrobe

Stylist (Artist)
Simone Beyene
Stylist (Cast)
Shereen Assopiah
Hair (Artist)
Shamara Roper
Make-up (Artist)
Hila Karmand
Make-up (Cast)
Shani Mushington
Artist Stylist Assistant
Martha White
Artist Makeup Assistants
Cassandra Scalia, Elina Balint
Cast Stylist Assistant
Malachi Hamilton
Cast Makeup Assistant
Elena Broccoli

Choreography

Choreographer
Waddah Sinada
Artist Movement Director
Emma Rose

Casting

Casting Director
Waddah Sinada

Editorial

Editor
Toby Heard
Edit EP
Thomas Viney
Sound Design
Toby Heard
Additional Sound Design and Mixing
Ruraidh Oliphant
Additional Mixing
Aaron Thomas Bentley

Grading

Colourist
Tim Smith
Colour grade company
No.8

Commission

Commissioner
Katie Dolan

Other credits

Rob Ulitski - 17th July 2024

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