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OK Go 'A Stone Only Rolls Downhill' by Damian Kulash & Chris Buongiorno

David Knight - 24th Jan 2025

It's been a while, but OK Go are back for their first music video-cum-visual art project in several years - seemingly prompted by Donald Trump's return to power.

The band's frontman Damian Kulash co-directs the visual for A Stone Only Rolls Downhill with Chris Buongiorno, which begins with a title (in a familiar font) simply stating: 64 Videos on 64 Phones. It then presents the four members of OK Go through a varying, increasingly complex arrangement of phone screens, moving from phone to phone , or have a number of screens composite part or all of the image, and employing an escalating number of phones for ever-greater and ingenious compositions, also involving hand-based choreography.

In other words, it's very clever. Not as spectacular as some previous outings, but just as magical and distinctively OK Go-like as ever. There's a peek behind the scenes, on how this very complex job was created and project managed in the BTS video

However, unlike their previous videos the visual is also a poignant counterpoint to a lyric that's akin to a person gently breaking some very bad news: 'I wish I could tell you it'll all be just fine.' It's pretty clear what that refers to.

"We invested all this time and effort into this so that you could have three minutes of wow in your day and a real sense of joy about other humans in the world," Kulash expains in the BTS. "That's a very precious commodity now." 

OK Go have responded to the world going to shit in a very OK Go way.

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David Knight - 24th Jan 2025

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  • Pick of the Day
  • Rock
  • Indie

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Credits

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Production/Creative

Director
Damian Kulash, Jr.
Director
Chris Buongiorno
Head Of Production
Chelsea Schwiering
Line Producer
Omer Dagan
Production Company
Executive Producer
Jackie Kelman Bisbee
Executive Producer
Caroline Kousidonis
Executive Producer
Michaela McKee
Production Coordinator
Felicia Tomiyasu-Gravante
Production Assistant
Monica Sanchez
Technical Camera Researcher
Jessica Schaefer
Additional Brainstorming
Timothy Legasse

Lighting/Grip

Gaffer
Gustavo Perez-Santos
Gaffer
Bryan Kaing
Key Grip
Gino Nix
Grips
William Tricarico, Ben Sex, Justin Kaid, Clint Klang, Shai Keston-Nix

Art

Art Director
Benjamin Voutour
Production designer
T. Hunter McCann
Set Construction
Depict Inc.

Wardrobe

Hair & Make-up
Heather Coleman

Choreography

Choreographer
Phillip Chbeeb
Assistant Choreographer
Emilio Dosal
Hand Dancers
Daniel Norwood, Franklin Yu, Mikhail Metelkov, Phonix Banuelos

Editorial

Editor
Justin Clare Hand

Misc

Dancer
Emilio Dosal

David Knight - 24th Jan 2025

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