Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Francis And The Lights 'Never Back' by Jake Schreier

Promonews - 30th Oct 2018

Jake Schreier enters a watery world in Francis and the Lights’ video for Never Back, in which frontman Francis Farewell Starlite performs a meditative ritualistic practice in a swimming pool, juxtaposed with the lounge chairs and hammock of the poolside nearby.

As the video opens, Francis stands on his tiptoes in the brilliant water of a Los Angeles pool with only his nose breaking the surface, then descends to stand on the bottom of the pool. Francis’ geometric shape is emphasized with a visual of his mirrored body standing and legs rising the opposite way, towards the sky. The camera pans out at various points to a tranquil scene where Francis lies in a hammock while his underwater self experiments with movement, attempting to conquer his glittering blue environment.

Shot at The Roosevelt Hotel in Hollywood, the video - the latest by former Francis and the Lights bandmember Schreier, who last year won a UKMVAs for his Haim video for Want You Back – is a visualisation of the song lyrics that reference whales who live in the water but still breath air, concluding with the refrain, “We can never go back, tho. We can never go back in time.”

Featured sponsors

Promonews - 30th Oct 2018

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Jake Schreier
Producer
Cory Ryder
Production Company
Executive Producer
Jackie Kelman Bisbee, Alex Fisch

Camera

Director of Photography
Shawn Kim
Focus Puller
Undefined

Other credits

Head Of Production

Anne Bobroff

Promonews - 30th Oct 2018

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video