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Joy Crookes ft Kano 'Mathematics' by Jake Erland

Promonews - 7th Feb 2025

Joy Crookes and Kano deliver the joy and heartache of a life together in a series of moments, within the same four walls, in Jake Erland's compelling video for Mathematics.

The artists portray a couple going through the life-changing phases of a relationship – young love, marriage, birth and death - all happening within their home. And we switch between periods, back and forth, as the action takes place within an almost theatrical framework - the same rooms of their council flat, shot on a locked-off camera. So the table used for a birthday party will later host a wake for a lost loved one

This device is a winner, allowing for Erland to create almost painterly compositions as cinematographer as well as director of the piece. And it provides the contained space for the transfixing acting performances of the two artists.

In this respect, Kano's talents are well known, due to his role in Top Boy. But he is matched by Joy Crookes, who portrays a young woman's ups and downs in a way that suggests she also has great potential as an actor. She has great chemistry with Kano, and the meaningful yet unheard exchanges between them provides good reason to return to this again and again.

The visuals overall underscore a track that also feels transcendent, with Crookes expressing the pain of trying to be on the same page with someone you love. After Pass The Salt, released last month, Mathematics is the second of a tryptich of videos by Erland for the new album. And after this, it's going to be fascinating to see what they come up with next time.    

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Promonews - 7th Feb 2025

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  • Pick of the Day
  • R&B
  • Locked Off Shots

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Credits

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Production/Creative

Director
Jake Erland
Producer
Rowan Mackintosh King
Production Company
Executive Producer
Shelley Jones
Production Manager
Tara Leonard
1st AD
Oli Hill

Camera

Director of Photography
Jake Erland
1st AC
Kai Newton

Lighting/Grip

Gaffer
Massimo Fillipi

Art

Production designer
Furmaan Ahmed

Wardrobe

Stylist (Artist)
Eden Clark
Stylist (Artist)
Kiera Liberati
Hair (Artist)
Kim Rance
Make-up (Artist)
Mata Marielle
Make-up (Artist)
Grace De Ville
Make-up (Artist)
Francesca Daniella

Choreography

Movement Director
Angelica Wolanska

Casting

Casting director
Thomas Adams

Editorial

Editor
Arsenii Pronkin

Grading

Colourist
Tim Smith
Colour grade company
Rascal Post

Agent

Director's Representation

Commission

Commissioner
Kat Cattaneo

Promonews - 7th Feb 2025

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