Joy Crookes ft Kano 'Mathematics' by Jake Erland
Promonews - 7th Feb 2025
Joy Crookes and Kano deliver the joy and heartache of a life together in a series of moments, within the same four walls, in Jake Erland's compelling video for Mathematics.
The artists portray a couple going through the life-changing phases of a relationship – young love, marriage, birth and death - all happening within their home. And we switch between periods, back and forth, as the action takes place within an almost theatrical framework - the same rooms of their council flat, shot on a locked-off camera. So the table used for a birthday party will later host a wake for a lost loved one
This device is a winner, allowing for Erland to create almost painterly compositions as cinematographer as well as director of the piece. And it provides the contained space for the transfixing acting performances of the two artists.
In this respect, Kano's talents are well known, due to his role in Top Boy. But he is matched by Joy Crookes, who portrays a young woman's ups and downs in a way that suggests she also has great potential as an actor. She has great chemistry with Kano, and the meaningful yet unheard exchanges between them provides good reason to return to this again and again.
The visuals overall underscore a track that also feels transcendent, with Crookes expressing the pain of trying to be on the same page with someone you love. After Pass The Salt, released last month, Mathematics is the second of a tryptich of videos by Erland for the new album. And after this, it's going to be fascinating to see what they come up with next time.
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Promonews - 7th Feb 2025
Credits
Featured here in the credits?
Production/Creative
- Director
- Jake Erland
- Producer
- Rowan Mackintosh King
- Production Company
- PP
- Executive Producer
- Shelley Jones
- Production Manager
- Tara Leonard
- 1st AD
- Oli Hill
Camera
- Director of Photography
- Jake Erland
- 1st AC
- Kai Newton
Lighting/Grip
- Gaffer
- Massimo Fillipi
Art
- Production designer
- Furmaan Ahmed
Wardrobe
- Stylist (Artist)
- Eden Clark
- Stylist (Artist)
- Kiera Liberati
- Hair (Artist)
- Kim Rance
- Make-up (Artist)
- Mata Marielle
- Make-up (Artist)
- Grace De Ville
- Make-up (Artist)
- Francesca Daniella
Choreography
- Movement Director
- Angelica Wolanska
Casting
- Casting director
- Thomas Adams
Editorial
- Editor
- Arsenii Pronkin
Grading
- Colourist
- Tim Smith
- Colour grade company
- Rascal Post
Agent
- Director's Representation
- M
Commission
- Commissioner
- Kat Cattaneo
Promonews - 7th Feb 2025