Haim 'Want You Back' by Jake Schreier
David Knight - 23rd June 2017
One-take videos are no longer a rarity, that's for sure. And that's probably why the element of jeopardy that was associated with them, that sense of something momentous happening in real time, is not a given any more. But Jake Schreier's video for Haim's Want You Back aspires to be a modern-day Unfinished Sympathy.
We're on Ventura Boulevard at dawn, and as Este Haim starts walking, then joined by sisters Danielle and Alana, it's uncannily deserted. And as the girls walk and occasionally sing, they are throwing dance moves that exactly reflect different parts in the song.
The way its made, in one continuous steadicam move, means it is clearly, imperfectly authentic. That in itself makes Want You Back compelling, and overall, it's the Haim event we've been waiting for. As they reveal, it took a while to get it right.
• MTV: Haim reveal how a car accident inspired their 'Want You Back' video
big thanks to @jakeschreier for directing this one take magic on ventura blvd. we went with take 14 btw https://t.co/EZt4Iwo1SF pic.twitter.com/OMCMsE0V5a
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David Knight - 23rd June 2017
Credits
Production/Creative
- Director
- Jake Schreier
- Line Producer
- Michelle Currinder
- Line Producer
- Tracy Broaddus
- Production Company
- PP
- Executive Producer
- Jackie Kelman Bisbee
- Executive Producer
- Alex Fisch
Camera
- Director of Photography
- Adam Newport-Berra
Choreography
- Choreographer
- Ian Eastwood
- Choreographer
- Haim
- Choreographer
- Francis and the Lights
Agent
- Director's Rep (UK)
- AU
Commission
- Commissioner
- Semera Khan
- Commissioner
- Saul Levitz
- Label
- Polydor
David Knight - 23rd June 2017