Welcome to the new version of Promonews. Your feedback will help us to improve it.

Cat Velez - 31st July 2015

Frequent Florence + the Machine collaborator Vincent Haycock, who previously helmed the initial chapters of How Big How Blue How Beautiful series - including St. JudeWhat Kind of Man and Ship to Wreck - captivates us with this ten-minute piece featuring the tracks Queen of Peace and Long And Lost. 

The short film feels part of the same world Haycock and Welch’s have created for The Odyssey series, although it was shot in Scotland’s lush Isle of Easdale. This consistency is due in part to the continued exploration of conflict through contemporary dance employed to express each facet of the story.

In previous videos, Welch is seen fighting against the painful dissolution of a relationship and what is left of herself afterwards, but this new proposition takes us back into her past, during her formative experiences as a child. The drama depicts the clash of a youthful Welch’s compassion against the violent feuding around her. The raw emotional performance of Welch is artfully set against the striking winter landscapes of Scotland.

The Odyssey is set to cover all tracks in the album through this year and into 2016, and will culminate in a long, chaptered musical film.


DirectorVincent Haycock
ProducerNick Goldsmith
Production CompanyPark Pictures
Executive ProducerStephen Brierley
1st ADTed Mitchell
Director of PhotographySteve Annis
EditorVincent Haycock
ColouristArnold Ramm
CommissionerBob Brimson, Natalia Maus
LabelIsland Records UK
Creative DirectorTabitha Denholm
Head Of ProductionSarah Drummond
Production CoordinatorJennifer Barrie
ChoreographyRyan Heffington
Fight Co-ordinatorPaul Donnelly
Sound designTom Paolantonio
OnlineKevin Kim
Director's RepresentationAlexa Haywood at Free Agent UK
Executive ProducerPaul McKee
Other creditsLead Male: Frederick Schmidt Florence Double: Denna Thomsen Young Florence: Caitlin Lorimer Young Frederick: Finn Kelly Young Florence’s Brother: Mikey Hoc Teenage Florence: Kate McLaughlin Frederick’s Mum: Kath Gordon Florence’s Mum: Irene Kane Frederick’s Dad: Owen Abbott Florence’s Cousin: Alexander McCabe Florence’s Uncle 1: Nick Murray Florence’s Uncle 2: Martin McBride Florence’s Uncle 3: Alan Carrick Frederick’s Cousin 1: Danny Main Frederick’s Cousin 2: Barry Irvince Frederick’s Uncle 1: Craig Docherty Frederick’s Uncle 2: Chris McAdam Frederick’s Uncle 3: Sean Taylor Kid 1: George Mann

Cat Velez - 31st July 2015

Related Content


U2 'Song For Someone' by Vincent Haycock

Vincent Haycock has directed this understated yet quietly powerful short film for the U2 track Song For Someone, starring Woody Harrelson as a prisoner who is being released from the relative …

Cat Velez - 13th July 2015


Florence + The Machine 'Third Eye' by Vincent Haycock

Florence has come out the other side of the wreckage. For the final chapter of The Odyssey, the film project created to accompany her album How Big How Blue How Beautiful - and also …

Cat Velez - 25th Apr 2016


Florence + The Machine 'Delilah' by Vincent Haycock

Florence Welch faces her final demons - as well as an actual demon - in this intense video for Delilah, chapter six of the How Big, How Blue, How Beautiful odyssey by …

Cat Velez - 26th Oct 2015


Paul McCartney 'Early Days' by Vincent Haycock

Sir Paul's reflections on the start of his relationship with John Lennon gets a thankfully non-literal but parallel interpretation by Vincent Haycock in the video for Early Days.It …

David Knight - 10th July 2014

Latest News


UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago


Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago


UK Music Video Awards 2018: all the winners!


Promo News - 22 days ago