OK Go 'The One Moment' by Damian Kulash, Jr.

Luke Bather - 24th Nov 2016

Carrying on their seemingly untouchable video reputation, and clearly not deterred by the recent parody by AJJ, OK Go are back, to step up their video game with more feats of shock, awe, meticulous planning and downright visual bliss. It begs the question will they ever run out of ideas?

Hopefully not, as this video is truly a treat to watch. Using high-speed cameras, digital rigs and triggers and a whole heap of maths, the bulk of the video unfolds over a period of time that took just 4.2 seconds to shoot (well, more or less). But a hell of a lot happens in that time. Paint flies everywhere, flipbook animations lip sync to the track, some guitars explode, people fly through the air...

All in a day's work for OK Go. Or several months work, as it almost certainly was. And a full breakdown of the mind-bending clip as written by director/singer Damian Kulash, Jr. can be found here (including a helpful spreadsheet breakdown of all the timings, for you stats enthusiasts).

Damian Kulash, Jr.:

"The song “The One Moment” is a celebration of (and a prayer for) those moments in life when we are most alive. Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. Luckily, among them there are a few that really matter, and it’s our job to find them. (We had no idea when we wrote the song that we’d be releasing its video in such critical moment for our nation and the world. It’s one of those moments when everything changes, whether we like it or not, so the song feels particularly relevant)

"For the video, we tried to represent this idea literally — we shot it in a single moment. We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within.

"Most of our videos have sought to deliver wonder and surprise, and this one is no exception. But usually our tone has been more buoyant, more exuberant. For this song — our most heartfelt and sincere — we wanted the sense of wonder to be more intimate and contemplative.

"Having said that, there is still a huge amount of paint slung around. I guess you can take the band out of….."