OK Go's latest epic, co-directed by the band's Damian Kulash, Jr. and Yusuke Tanaka, applies the mosaic technique used so effectively at sporting events worldwide and, indeed, in the …
OK Go 'The One Moment' by Damian Kulash, Jr.
Carrying on their seemingly untouchable video reputation, and clearly not deterred by the recent parody by AJJ, OK Go are back, to step up their video game with more feats of shock, awe, meticulous planning and downright visual bliss. It begs the question will they ever run out of ideas?
Hopefully not, as this video is truly a treat to watch. Using high-speed cameras, digital rigs and triggers and a whole heap of maths, the bulk of the video unfolds over a period of time that took just 4.2 seconds to shoot (well, more or less). But a hell of a lot happens in that time. Paint flies everywhere, flipbook animations lip sync to the track, some guitars explode, people fly through the air...
All in a day's work for OK Go. Or several months work, as it almost certainly was. And a full breakdown of the mind-bending clip as written by director/singer Damian Kulash, Jr. can be found here (including a helpful spreadsheet breakdown of all the timings, for you stats enthusiasts).
Damian Kulash, Jr.:
"The song “The One Moment” is a celebration of (and a prayer for) those moments in life when we are most alive. Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. Luckily, among them there are a few that really matter, and it’s our job to find them. (We had no idea when we wrote the song that we’d be releasing its video in such critical moment for our nation and the world. It’s one of those moments when everything changes, whether we like it or not, so the song feels particularly relevant)
"For the video, we tried to represent this idea literally — we shot it in a single moment. We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within.
"Most of our videos have sought to deliver wonder and surprise, and this one is no exception. But usually our tone has been more buoyant, more exuberant. For this song — our most heartfelt and sincere — we wanted the sense of wonder to be more intimate and contemplative.
"Having said that, there is still a huge amount of paint slung around. I guess you can take the band out of….."
|Director||Damian Kulash, Jr.|
|Production Company||Park Pictures|
|Executive Producer||Justin Pollock|
|Executive Producer||Jackie Kelman Bisbee|
|Director of Photography||Shawn Kim|
|Production designer||Bradley Thordarson|
|1st AD||Jonathan Watson|
|Other credits||Executive Brainstormer: Elan Lee First Assistant Camera: Chris Slany Second Assistant Camera: Matt Sumney Phantom Tech: Patrick McGraw Behind the Scenes: Ross Harris Stills: Daniel Goldwasser Bolt Programmer: Simon Wakley Bolt Assistants: Chris Toth, Leo Roberts Gaffer: David “Blue” Thompson Best Boy: Randy Dye Electric: Jeff Matthews, Adan Galindo, Shaun Stallard, Louie Manzo Key Grip: Colby Dunford Best Boy: Joseph Messier Grip: Curtis Brown, Randy Granger, Ray Chase Art Director: Steve Christenson Art Coordinator: Katy Shirey Set Decorator: Tally Duke Floyd Leadman: Lance Rosa Set Dresser: Andre Price, Kevin Quinn, Silvio Scillone, Tony Alvarez Prop Master: Ben Ferene Prop Assistant: Mark White Lead Painter: Jamie McElrath Painter: Molly Holnick SPFX Supervisor: Kelly Kirby SPFX Foreman: Robert Garrigus, Doug Calli SPFX Tech: Steve Shines SPFX Tech: Bill McGinley SPFX Tech: Rich Jacobs Set Dresser FX: Aaron Ferene Production Supervisor: Ari Chang Second Assistant Director: Ricky Weaver Assistant Production Supervisor: Amanda Andrews Script: Kristy Kelly VTR: Tom Myrick Craft Services: Michael Backlinder Production Assistants: Brian Lierk, David Rada, Robert Lomeli, Oscar Matute, Chris Maltauro, Morgan Pham, Melanie Cycz Make-Up: Kristen Shaw Wardrobe Stylist: Christina Blackaller Assistant Stylist: Laurel Rose Editor: Cass Vanini Assistant Editor: Ben Foushee Editorial Producer: Sari Resnick Visual Effects: Artjail VFX Supervisor/Creative Director : Steve Mottershead Head of Production: John Skeffington VFX Producer: Adriana Wong Compositors: Chris Memoli, John Geehreng, Ben Vaccaro, Elsa Tu, Sam Caine, Brian Benson, Dayung Jo, Eric Concepcion, Chris Russo, Sohee Sohn Previz: Darren Chang Titles: Ryan Hawthorne Colorist: Shawn King|
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