OK Go 'The One Moment' by Damian Kulash, Jr.
Luke Bather - 24th Nov 2016
Carrying on their seemingly untouchable video reputation, and clearly not deterred by the recent parody by AJJ, OK Go are back, to step up their video game with more feats of shock, awe, meticulous planning and downright visual bliss. It begs the question will they ever run out of ideas?
Hopefully not, as this video is truly a treat to watch. Using high-speed cameras, digital rigs and triggers and a whole heap of maths, the bulk of the video unfolds over a period of time that took just 4.2 seconds to shoot (well, more or less). But a hell of a lot happens in that time. Paint flies everywhere, flipbook animations lip sync to the track, some guitars explode, people fly through the air...
All in a day's work for OK Go. Or several months work, as it almost certainly was. And a full breakdown of the mind-bending clip as written by director/singer Damian Kulash, Jr. can be found here (including a helpful spreadsheet breakdown of all the timings, for you stats enthusiasts).
Damian Kulash, Jr.:
"The song “The One Moment” is a celebration of (and a prayer for) those moments in life when we are most alive. Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. Luckily, among them there are a few that really matter, and it’s our job to find them. (We had no idea when we wrote the song that we’d be releasing its video in such critical moment for our nation and the world. It’s one of those moments when everything changes, whether we like it or not, so the song feels particularly relevant)
"For the video, we tried to represent this idea literally — we shot it in a single moment. We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within.
"Most of our videos have sought to deliver wonder and surprise, and this one is no exception. But usually our tone has been more buoyant, more exuberant. For this song — our most heartfelt and sincere — we wanted the sense of wonder to be more intimate and contemplative.
"Having said that, there is still a huge amount of paint slung around. I guess you can take the band out of….."
Watch 'OK Go 'The One Moment' by Damian Kulash, Jr.' hereLuke Bather - 24th Nov 2016
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Credits
Production/Creative
- Director
- Damian Kulash, Jr.
- Producer
- Pat Frazier
- Production Company
- Park Pictures
- Executive Producer
- Justin Pollock
- Executive Producer
- Jackie Kelman Bisbee
- 1st AD
- Jonathan Watson
Camera
- Director of Photography
- Shawn Kim
Art
- Production designer
- Bradley Thordarson
Other credits
Executive Brainstormer
Elan Lee
First Assistant Camera
Chris Slany
Second Assistant Camera
Matt Sumney
Phantom Tech
Patrick McGraw
Behind the Scenes
Ross Harris
Stills
Daniel Goldwasser
Bolt Programmer
Simon Wakley
Bolt Assistants
Chris Toth, Leo Roberts
Gaffer
David “Blue” Thompson
Best Boy
Randy Dye
Electric
Jeff Matthews, Adan Galindo, Shaun Stallard, Louie Manzo
Key Grip
Colby Dunford
Best Boy
Joseph Messier
Grip
Curtis Brown, Randy Granger, Ray Chase
Art Director
Steve Christenson
Art Coordinator
Katy Shirey
Set Decorator
Tally Duke Floyd
Leadman
Lance Rosa
Set Dresser
Andre Price, Kevin Quinn, Silvio Scillone, Tony Alvarez
Prop Master
Ben Ferene
Prop Assistant
Mark White
Lead Painter
Jamie McElrath
Painter
Molly Holnick
SPFX Supervisor
Kelly Kirby
SPFX Foreman
Robert Garrigus, Doug Calli
SPFX Tech
Steve Shines
SPFX Tech
Bill McGinley
SPFX Tech
Rich Jacobs
Set Dresser FX
Aaron Ferene
Production Supervisor
Ari Chang
Second Assistant Director
Ricky Weaver
Assistant Production Supervisor
Amanda Andrews
Script
Kristy Kelly
VTR
Tom Myrick
Craft Services
Michael Backlinder
Production Assistants
Brian Lierk, David Rada, Robert Lomeli, Oscar Matute, Chris Maltauro, Morgan Pham, Melanie Cycz
Make-Up
Kristen Shaw
Wardrobe Stylist
Christina Blackaller
Assistant Stylist
Laurel Rose
Editor
Cass Vanini
Assistant Editor
Ben Foushee
Editorial Producer
Sari Resnick
Visual Effects
Artjail
VFX Supervisor/Creative Director
Steve Mottershead
Head of Production
John Skeffington
VFX Producer
Adriana Wong
Compositors
Chris Memoli, John Geehreng, Ben Vaccaro, Elsa Tu, Sam Caine, Brian Benson, Dayung Jo, Eric Concepcion, Chris Russo, Sohee Sohn
Previz
Darren Chang
Titles
Ryan Hawthorne
Colorist
Shawn King
Luke Bather - 24th Nov 2016