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OK Go 'The One Moment' by Damian Kulash, Jr.

OK Go 'The One Moment' by Damian Kulash, Jr.

Luke Bather - 24th Nov 2016

Carrying on their seemingly untouchable video reputation, and clearly not deterred by the recent parody by AJJ, OK Go are back, to step up their video game with more feats of shock, awe, meticulous planning and downright visual bliss. It begs the question will they ever run out of ideas?

Hopefully not, as this video is truly a treat to watch. Using high-speed cameras, digital rigs and triggers and a whole heap of maths, the bulk of the video unfolds over a period of time that took just 4.2 seconds to shoot (well, more or less). But a hell of a lot happens in that time. Paint flies everywhere, flipbook animations lip sync to the track, some guitars explode, people fly through the air...

All in a day's work for OK Go. Or several months work, as it almost certainly was. And a full breakdown of the mind-bending clip as written by director/singer Damian Kulash, Jr. can be found here (including a helpful spreadsheet breakdown of all the timings, for you stats enthusiasts).

Damian Kulash, Jr.:

"The song “The One Moment” is a celebration of (and a prayer for) those moments in life when we are most alive. Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. Luckily, among them there are a few that really matter, and it’s our job to find them. (We had no idea when we wrote the song that we’d be releasing its video in such critical moment for our nation and the world. It’s one of those moments when everything changes, whether we like it or not, so the song feels particularly relevant)

"For the video, we tried to represent this idea literally — we shot it in a single moment. We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within.

"Most of our videos have sought to deliver wonder and surprise, and this one is no exception. But usually our tone has been more buoyant, more exuberant. For this song — our most heartfelt and sincere — we wanted the sense of wonder to be more intimate and contemplative.

"Having said that, there is still a huge amount of paint slung around. I guess you can take the band out of….."

Watch 'OK Go 'The One Moment' by Damian Kulash, Jr.' here

Luke Bather - 24th Nov 2016

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Credits

Production/Creative

Director
Damian Kulash, Jr.
Producer
Pat Frazier
Production Company
Executive Producer
Justin Pollock
Executive Producer
Jackie Kelman Bisbee
1st AD
Jonathan Watson

Camera

Director of Photography
Shawn Kim

Art

Production designer
Bradley Thordarson

Other credits

Executive Brainstormer

Elan Lee

First Assistant Camera

Chris Slany

Second Assistant Camera

Matt Sumney

Phantom Tech

Patrick McGraw

Behind the Scenes

Ross Harris

Stills

Daniel Goldwasser

Bolt Programmer

Simon Wakley

Bolt Assistants

Chris Toth, Leo Roberts

Gaffer

David “Blue” Thompson

Best Boy

Randy Dye

Electric

Jeff Matthews, Adan Galindo, Shaun Stallard, Louie Manzo

Key Grip

Colby Dunford

Best Boy

Joseph Messier

Grip

Curtis Brown, Randy Granger, Ray Chase

Art Director

Steve Christenson

Art Coordinator

Katy Shirey

Set Decorator

Tally Duke Floyd

Leadman

Lance Rosa

Set Dresser

Andre Price, Kevin Quinn, Silvio Scillone, Tony Alvarez

Prop Master

Ben Ferene

Prop Assistant

Mark White

Lead Painter

Jamie McElrath

Painter

Molly Holnick

SPFX Supervisor

Kelly Kirby

SPFX Foreman

Robert Garrigus, Doug Calli

SPFX Tech

Steve Shines

SPFX Tech

Bill McGinley

SPFX Tech

Rich Jacobs

Set Dresser FX

Aaron Ferene

Production Supervisor

Ari Chang

Second Assistant Director

Ricky Weaver

Assistant Production Supervisor

Amanda Andrews

Script

Kristy Kelly

VTR

Tom Myrick

Craft Services

Michael Backlinder

Production Assistants

Brian Lierk, David Rada, Robert Lomeli, Oscar Matute, Chris Maltauro, Morgan Pham, Melanie Cycz

Make-Up

Kristen Shaw

Wardrobe Stylist

Christina Blackaller

Assistant Stylist

Laurel Rose

Editor

Cass Vanini

Assistant Editor

Ben Foushee

Editorial Producer

Sari Resnick

Visual Effects

Artjail

VFX Supervisor/Creative Director

Steve Mottershead

Head of Production

John Skeffington

VFX Producer

Adriana Wong

Compositors

Chris Memoli, John Geehreng, Ben Vaccaro, Elsa Tu, Sam Caine, Brian Benson, Dayung Jo, Eric Concepcion, Chris Russo, Sohee Sohn

Previz

Darren Chang

Titles

Ryan Hawthorne

Colorist

Shawn King

Luke Bather - 24th Nov 2016

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