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Olivia Dean 'So Easy' by Jake Erland

Promonews - 8th Oct 2025

Following in the footsteps of the UKMVA-nominated Nice To Each Other, Lady Lady and Man I Need, Jake Erland's new video for Olivia Dean recreates the style of a classic Hollywood musical - but this is the most sophisticated and perfectly realised of the bunch.

As in previous videos, Olivia is the focal point in choreographed sequences in So Easy. It suits her perfectly. Only here, she moves into different scenes and there is a sense of a narrative - a picturebook version of everyday life, like in a Stanley Donen movie, in which Olivia has an important role: matchmaking other people's love lives.

Erland and his returning team, including production designer Furmaan Ahmed and choreographer Meshach Henry, have been given a bigger canvas for this video - likely due to the success of their previous videos in helping Dean enjoy a chart-topping hit with her second album, and helped by shooting this on a stage in Sofia. They have certainly risen to the challenge to make something lovely.

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Promonews - 8th Oct 2025

Tags

  • Choreography
  • Pick of the Day
  • Performance
  • Pop
  • R&B

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Credits

Production/Creative

Director
Jake Erland
Producer
Rowan Mackintosh King
Production Company
Executive Producer
Fran Thompson
Executive Producer
Shelley Jones
Production Manager
Maria Atanasova
1st AD
Elena Radeva
Production Assistant
Embla Conneely
Production Coordinator
Antoniy Hristov

Camera

Director of Photography
Jake Erland
Focus Puller
Vania Ivanova
2nd AC
Boby Belberov
Steadicam
Austin Phillips
Videocontrol Operator
Iliya Edit Petrov
DIT
Nikola Angelov

Lighting/Grip

Gaffer
Dimitar Petrov-Caisa
Key Grip
Atanas Stoyanov
Electricians
Nikifor Shopov, Nikolay Markov, Stoyan Petrov,Georgi Ivanov, Alexander Todorov, Dimitar Mihailov
Grip Crew
Martin Kocev, Plamen Staikov, Kaloyan Nikolov, Lachezar Lulchev

Art

Art Director
Isabella Furness
Production designer
Furmaan Ahmed

Wardrobe

Stylist
Simone Beyene

Choreography

Choreographer
Meshach Henry

Editorial

Editor
Alex Predko
Editing company

Grading

Colourist
Tim Smith
Colour grade company
Rascal Post

VFX

Post production company

Commission

Commissioner
Louis Danckwerts
Label
Capitol Records

Promonews - 8th Oct 2025

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