Olivia Dean 'So Easy' by Jake Erland

Promonews - 8th Oct 2025
Following in the footsteps of the UKMVA-nominated Nice To Each Other, Lady Lady and Man I Need, Jake Erland's new video for Olivia Dean recreates the style of a classic Hollywood musical - but this is the most sophisticated and perfectly realised of the bunch.
As in previous videos, Olivia is the focal point in choreographed sequences in So Easy. It suits her perfectly. Only here, she moves into different scenes and there is a sense of a narrative - a picturebook version of everyday life, like in a Stanley Donen movie, in which Olivia has an important role: matchmaking other people's love lives.
Erland and his returning team, including production designer Furmaan Ahmed and choreographer Meshach Henry, have been given a bigger canvas for this video - likely due to the success of their previous videos in helping Dean enjoy a chart-topping hit with her second album, and helped by shooting this on a stage in Sofia. They have certainly risen to the challenge to make something lovely.
Featured sponsors
Promonews - 8th Oct 2025
Tags
Popular content
Feedback
Problem with this page? Let us know
Featured here in the credits?
Credits
Production/Creative
- Director
- Jake Erland
- Producer
- Rowan Mackintosh King
- Production Company
- PP
- Executive Producer
- Fran Thompson
- Executive Producer
- Shelley Jones
- Production Manager
- Maria Atanasova
- 1st AD
- Elena Radeva
- Production Assistant
- Embla Conneely
- Production Coordinator
- Antoniy Hristov
Camera
- Director of Photography
- Jake Erland
- Focus Puller
- Vania Ivanova
- 2nd AC
- Boby Belberov
- Steadicam
- Austin Phillips
- Videocontrol Operator
- Iliya Edit Petrov
- DIT
- Nikola Angelov
Lighting/Grip
- Gaffer
- Dimitar Petrov-Caisa
- Key Grip
- Atanas Stoyanov
- Electricians
- Nikifor Shopov, Nikolay Markov, Stoyan Petrov,Georgi Ivanov, Alexander Todorov, Dimitar Mihailov
- Grip Crew
- Martin Kocev, Plamen Staikov, Kaloyan Nikolov, Lachezar Lulchev
Art
- Art Director
- Isabella Furness
- Production designer
- Furmaan Ahmed
Wardrobe
- Stylist
- Simone Beyene
Choreography
- Choreographer
- Meshach Henry
Editorial
- Editor
- Alex Predko
- Editing company
- A
Grading
- Colourist
- Tim Smith
- Colour grade company
- Rascal Post
VFX
- Post production company
- A
Commission
- Commissioner
- Louis Danckwerts
- Label
- Capitol Records
Promonews - 8th Oct 2025