Music videos turn pop stars into icons, and this year was no exception. Here are our favourites this year when it's been all about the performance.
Best Music Videos of 2018: Our Favourite Videos Of The Year
So after our pick of the best videos under the headings of Animation, Narrative, Comedy and Performance, now here's our ultimate list of the best of the best, the absolute bangers... our favourite videos of 2018.
In truth, this was the year when one video bestrode all others like a colossus. Hiro Murai's video for Childish Gambino's This Is America skewered the mores of a nation in a brave visual satire that transfixed the world, and became a era-defining cultural moment.
But This Is America was not the only video of 2018 where the grand vision of the director dovetailed with the music to achieve something wonderful and extraordinary. In our view, everything on this list got to that exceptional level.
So take a look at the videos we loved, from A$AP Rocky to Sevdaliza (above), created by a wonderful selection of highly talented filmmakers - directors, producers, DoPs, editors and more.
These are just some of the directors featured on our Favourite Videos of the Year: AG Rojas, Allie Avital, Autumn de Wilde, The Alrics (aka The Blaze), Bouha Kazmi, CANADA, Carlos Lopez Estrada, CC Wade, Dom+Nic, Emmanuel Adjei, Kim Gehrig, Frank Lebon, the aforementioned Murai, Jean-Baptiste Mondino, Jodeb, Nadia Lee Cohen, Oscar Hudson, Tomokazu Yamada and Young Replicant.
You can also watch all the videos on our Best of 2018 YouTube playlist.
Here's our favourite funniest videos of the year - and also some comedy that was not necessarily hilarious, but used satire to create a seismic cultural reaction. We're talking Childish …
From straight documentary to surreal flights of fancy, narrative is the backbone of so many type of music videos. And this year has seen a rich vein of storytelling in music videos.
So it's time to begin the review of the music videos of the year, with the special relationship. Since it all began, the application of animation to music videos has been the source of magic. …
Taz Tron Delix has set down a marker with his tremendous video for Kojey Radical's 25.
Manchester emo powerpop outfit Hot Milk's Take Your Jacket is about telling someone to GTFO your life... but with a smile.
Ed Hobson shot and directed this video for London band Hey Gigantic, about taking control of your life.
On Monday, March 18th, Karen O and Danger Mouse performed their new single Woman on The Late Show with Stephen Colbert, and made history - all thanks to Spike Jonze.
A heady monochrome tale of romance set against a misty London backdrop, with a dark twist in the tale.
London-based director Luis Hindman has done an impressive job here for Ferreck Dawn & Robosonic's club banger In My Arms.