From straight documentary to surreal flights of fancy, narrative is the backbone of so many type of music videos. And this year has seen a rich vein of storytelling in music videos.
Best Music Videos of 2018: Our Favourite Videos Of The Year
So after our pick of the best videos under the headings of Animation, Narrative, Comedy and Performance, now here's our ultimate list of the best of the best, the absolute bangers... our favourite videos of 2018.
In truth, this was the year when one video bestrode all others like a colossus. Hiro Murai's video for Childish Gambino's This Is America skewered the mores of a nation in a brave visual satire that transfixed the world, and became a era-defining cultural moment.
But This Is America was not the only video of 2018 where the grand vision of the director dovetailed with the music to achieve something wonderful and extraordinary. In our view, everything on this list got to that exceptional level.
So take a look at the videos we loved, from A$AP Rocky to Sevdaliza (above), created by a wonderful selection of highly talented filmmakers - directors, producers, DoPs, editors and more.
These are just some of the directors featured on our Favourite Videos of the Year: AG Rojas, Allie Avital, Autumn de Wilde, The Alrics (aka The Blaze), Bouha Kazmi, CANADA, Carlos Lopez Estrada, CC Wade, Dom+Nic, Emmanuel Adjei, Kim Gehrig, Frank Lebon, the aforementioned Murai, Jean-Baptiste Mondino, Jodeb, Nadia Lee Cohen, Oscar Hudson, Tomokazu Yamada and Young Replicant.
You can also watch all the videos on our Best of 2018 YouTube playlist.
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Music videos turn pop stars into icons, and this year was no exception. Here are our favourites this year when it's been all about the performance.
Our fourth and final list of the videos of the year deals with the artists who have used music videos to light up 2019.
SL traverses an overgrown, abandoned Britain in Oliver Jennings' video for Little Bird.
Dir. Lx directs a bold and striking visual for Unknown T's Deh Deh.
Calum Macdiarmid remotely directs the latest video for emerging Scottish pop star Bow …
Neron Power directs a punchy freestyle visual for KO's Captain.
UK rapper (and filmmaker) Wesley Joseph has teamed with director (and former Pixar tech director) …
London-based duo Nimmo celebrate queer joy, friendship, pride and love in the visual for Come …