David Knight - 12th Oct 2018

Oscar Hudson’s marvellous video for Loyle Carner manages to do something extremely rare these days – it references the old masters of music video direction, and then extends that vocabulary of visual wonder and make the seemingly impossible happen before your eyes.

It begins in lo-fi home video mode, with Carner dozing on a crowded commuter train, before appearing alone in a luxurious express train – before the huge face of guest singer Jordan Rakei appears in the window. What we think is VFX trickery is in-camera trickery. And from that point on, we’re in a train carriage with the Carner and Rakei and fellow passengers, that is constantly changing, even though the position of the camera never moves…

It’s certainly possible to describe this visual treat as Gondryesque. It is, but this is no imitation. Its pure Oscar Hudson. As well as bamboozling trickery, there are visual jokes that you won't get on first viewing. And the subject of the songtitle Ottolenghi is in the video too – famous chef Yotam Ottolenghi is the ticket collector…

Within in all, Loyle Carner gives another terrific performance here – and then there’s the price of his train ticket from East Croydon to London Bridge. Mindblowing stuff!

PRO Credits


DirectorOscar Hudson
ProducerCallum Harrison
Production CompanyPulse Films
Executive ProducerRik Green
Production ManagerTom O'Driscoll
1st ADDaniel Precious
Director of PhotographyRuben Woodin-Dechamps
GafferPeter Bishop
Art DirectorLuke Moran-Morris
Hair & Make-upEzana Ove
EditorOscar Hudson
ColouristToby Tomkins
Grading companyCHEAT
CommissionerConnie Meade

David Knight - 12th Oct 2018

Related Content


The Questionnaire: Oscar Hudson

Oscar Hudson started out making skateboarding videos for his friends, before setting off to uni, and since he graduated he's continued to hone his skills as a filmmaker through a diverse …

Promo News - 1st Dec 2015


Radiohead 'Lift' by Oscar Hudson

Oscar Hudson's first full-length video for Radiohead arrives hot on the heels of his video for Young Martha, and it's another superb setpiece, that considering the name of the song, was just …

David Knight - 18th Sept 2017


Young Fathers 'Holy Ghost' by Oscar Hudson

Oscar Hudson returns with his first music video since winning Best Director at the UK Music Video Awards last year, and delivers another gem of in-camera visual effects ingenuity for Young Fathers, …

David Knight - 26th June 2018

Latest News