Promonews - 22nd June 2018

A beautiful and brilliant video for Florence + The Machine by Autumn de Wilde.

This captures the passion and power​ of Florence Welch, in a dance choreographed by acclaimed dancer and choreographer Akram Khan and Florence herself, performed by a wonderful group of dancers with with the singer in a breathtaking combination of colour, darkness and water. 

As a piece which is both excquisite to look at, and also hugely emotional, it must rank as one of the best Florence + The Machine videos ever.

PRO Credits


DirectorAutumn de Wilde
ProducerJacob Swan Hyam
Production CompanyAnonymous Content
Production CompanySomesuch
Executive ProducerSaskia Whinney
Director of PhotographyJaime Feliu Torres
Production designerMarie Lanna
Stylist (Artist)Aldene Johnson
Stylist (cast)Vanessa Coyle
Make-upSarah Rey Gate
HairTerri Capon
ChoreographerAkram Khan
ChoreographerFlorence Welch
EditorMiky Wolfe
Editing companyFinal Cut
ColouristAlex Bickel
VFX CompanySignificant Other
CommissionerJames Hackett
LabelVirgin EMI

Promonews - 22nd June 2018

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