Music videos turn pop stars into icons, and this year was no exception. Here are our favourites this year when it's been all about the performance.
Best Music Videos of 2018: Our Favourite Videos Of The Year
So after our pick of the best videos under the headings of Animation, Narrative, Comedy and Performance, now here's our ultimate list of the best of the best, the absolute bangers... our favourite videos of 2018.
In truth, this was the year when one video bestrode all others like a colossus. Hiro Murai's video for Childish Gambino's This Is America skewered the mores of a nation in a brave visual satire that transfixed the world, and became a era-defining cultural moment.
But This Is America was not the only video of 2018 where the grand vision of the director dovetailed with the music to achieve something wonderful and extraordinary. In our view, everything on this list got to that exceptional level.
So take a look at the videos we loved, from A$AP Rocky to Sevdaliza (above), created by a wonderful selection of highly talented filmmakers - directors, producers, DoPs, editors and more.
These are just some of the directors featured on our Favourite Videos of the Year: AG Rojas, Allie Avital, Autumn de Wilde, The Alrics (aka The Blaze), Bouha Kazmi, CANADA, Carlos Lopez Estrada, CC Wade, Dom+Nic, Emmanuel Adjei, Kim Gehrig, Frank Lebon, the aforementioned Murai, Jean-Baptiste Mondino, Jodeb, Nadia Lee Cohen, Oscar Hudson, Tomokazu Yamada and Young Replicant.
You can also watch all the videos on our Best of 2018 YouTube playlist.
Here's our favourite funniest videos of the year - and also some comedy that was not necessarily hilarious, but used satire to create a seismic cultural reaction. We're talking Childish …
From straight documentary to surreal flights of fancy, narrative is the backbone of so many type of music videos. And this year has seen a rich vein of storytelling in music videos.
So it's time to begin the review of the music videos of the year, with the special relationship. Since it all began, the application of animation to music videos has been the source of magic. …
This trippy video for The Amazons by Stephen Agnew is an illustrated and animated psychedelic head melt, which sees the band’s live action footage blend seamlessly with moving graphics …
Ben Strebel has created a strikingly metaphorical and intensely visceral video for The Hour; a harrowing look at disenfranchised Britain and the exploration of freedom.
Two Door Cinema Club are back with a beautifully wacky form of lyric video from Max Siedentopf, who's taken inspiration from every single sentence of the band's new song Talk, and has …
Rita Ora proves to be a master of disguise - and have more than a passing resemblance to J-Lo - in this video directed by the prolific Hannah Lux Davis that ponders the downside of fame.
Christopher Rogers directs a dreamy, sun-drenched visual for up and coming London rapper Lord Apex.
A deceitful televangelist and two church servants exploit the devotion of an ensemble of innocent believers, until events spiral strangely out of control, in Ian Isak's compelling …