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Sad Night Dynamite 'Sugabby' by Geerten Harmens

Rob Ulitski - 9th July 2024

Geerten Harmens directs a trippy fever dream of a promo for pop-dance duo Sad Night Dynamite, presented through a frantic montage of mobile phone footage, intercut with social media iconography, garish textures and dynamic animation. 

The video for Sugabby narratively explores the idea of dating an older woman, with the tale unfolding through a menagerie of media and different screen devices. Slipping from reality into an uncanny valley of fantasy, achieved at a breathless speed Harmens and his team provide a srong addition to the off-kilter and blackly comic aesthetic of previous SND videos.  

"This video has been extremely interesting to figure out," the director explains. "Together with the crew we had to think about a simultaneous social media storyline that all came together in it's own little hyperactive viral cultured way in the edit.

"We had to work with about eight hours of iPhone footage to compile it in under three minutes. Together with Anders Mills at Trim Editing and the amazing VFX team at Agile we polished and polished to make this video!"

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Rob Ulitski - 9th July 2024

Tags

  • Director's notes
  • Pick of the Day
  • Alternative
  • Alt-Pop
  • Performance
  • Narrative
  • Abstract
  • Social Media
  • Animation
  • Textural
  • Instagram Live
  • Instagram

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Credits

Production/Creative

Director
Geerten Harmens
Producer
Ynez Myers
Production Company
Executive Producer
Myles Payne

Camera

Director of Photography
Geerten Harmens
Focus Puller
Jaden Dayle

Lighting/Grip

Gaffer
Ian Blackburn
Gaffer
George Greenwood

Wardrobe

Stylist
Suzie Walsh
Make-up
Erika Freedman

Editorial

Editor
Anders Mills
Editing company
Edit Producer
Noreen Khan
Edit Producer
Harry Watts

Grading

Colour Producer
George Traynor
Colourist
Jon Dobson
Colour grade company

VFX

VFX
Andrius Vizbaras
Post production company
Agile Studio
Post Producer
Oana Anghel
VFX
Andrew Loughnane, Thomas Dunleavy, Kevin Marien

Agent

Director's Representation

Commission

Commissioner
Sam Seager

Rob Ulitski - 9th July 2024

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