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Sam Smith 'Diamonds' by Luke Monaghan

Rob Ulitski - 22nd Sept 2020

Luke Monaghan directs a defiant tale of love lived without regret for Sam Smith's Diamonds.

Following their collaborations on How Do You Sleep, Too Good At Goodbyes and Writing's On The Wall, this promo finds Smith in a stripped-out bedroom, dancing their heart out as blinding flashes of light pulsate through the windows. 

Conceptual and introspective, this is not the first time we've seen Smith take on choreography, but it's definitely a step up in skill and ambition. And the choice to bring in choreographer Holly Blakey is an inspired one, resulting in movements that encapsulate the emotional rollercoaster of the narrative. 

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Rob Ulitski - 22nd Sept 2020

Tags

  • Choreography
  • Dance
  • Surreal
  • Pop

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Credits

Production/Creative

Director
Luke Monaghan
Producer
Alex Jefferson
Production Company
Executive Producer
Martin Roker
Production Manager
Savvas Stavrou
1st AD
Daniel Smith

Camera

Director of Photography
Rina Yang
Focus Puller
Kate Molins
2nd AC
Jonny Lewis
Film Lab

Lighting/Grip

Gaffer
Genki McClure

Art

Art Director
Arthur De Borman

Editorial

Editor
Lizzy Graham
Editing company
White House Post

Grading

Colourist
Ricky Gausis
Colour grade company
MPC LA

VFX

Post production company
MPC London
Post Producer
Grace Thorpe

Commission

Label
Capitol Records

Misc

Choreography
Holly Blakey

Rob Ulitski - 22nd Sept 2020

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