Michael Kiwanuka 'You Ain’t The Problem' by Leonn Ward
Ned Botwood - 17th Sept 2019
Leonn Ward directs this anthemic pastoral, a hymn to self-acceptance and the healing power of the countryside. It’s a rapturous new beginning for Michael Kiwanuka.
In You Ain’t the Problem, Kiwanuka recounts a hard-won lesson: it’s not you, it’s them. And in his first solo clip since 2017’s totemic Cold Little Heart, Kiwanuka celebrates that lesson. He communes with a group of revellers in the fields and halls of English farmland.
Irish director Leonn Ward makes a compelling case for herself as music videos’ premier Romantic. She has a painter’s eye for colour and beauty, and the ability to draw intensely felt performances out of her collaborators: I challenge you not to be moved by Joy Crooke’s tearful lament in Since I Left You.
Her style is a lush minimalism. She and Deepa Keshvala, DoP and regular collaborator, render these pastoral settings with a theatrical simplicity that foregrounds the joy of her characters. These landscapes are depicted as a gorgeous playground. You’ll see just wheat and sky, a curtain or a wall, and an effervescent gang of people.
Ward also shows off her credentials as a fashion photographer. The styling by Ola Ebiti, a kind of contempory, light-touch Pre-Raphaelitism, is essential to this balance: her subjects are dressed in vibrant primaries, and as they move, they pass through the frame like running washes of colour. For this, we can also thank Jack Mcginity, the award-winning colourist behind ASOS's toybox-toned Go Play campaign.
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Ned Botwood - 17th Sept 2019
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Credits
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Production/Creative
- Director
- Leonn Ward
- Producer
- Holly Wolfers
- Production Company
- BF
- Executive Producer
- Martin Roker
- 1st AD
- Bryony James
Camera
- Director of Photography
- Deepa Keshvala
- Focus Puller
- Michael Hannides
Wardrobe
- Hair
- Afi Attipoe
- Make-up
- Theresa Davies
- Wardrobe
- Ola Ebiti
Editorial
- Editor
- Elise Butt
Grading
- Colourist
- Jack McGinity
- Colour grade company
- C
VFX
- Post production company
- TE
- Post Producer
- Polly Kemp
- Post Producer
- Olivia Jessop
Commission
- Commissioner
- Emily Tedrake
- Label
- Polydor
Other credits
Production Assistant
Milly Stell
Directors’ Assistant
Stephanie Okoye
Ned Botwood - 17th Sept 2019