David Knight - 18th July 2019

After scooping prestigious Cannes Lions this year for Viva La Vulva, her music video-like ad for Libresse, Kim Gehrig makes a rare return to music videos proper for Alabama Shakes' singer Brittney Howard's solo debut single, and celebrates everyday life courtesy of of one of Hollywood's most likeable everyday heroes, Terry Crews.

The redoubtable star of Everybody Hates ChrisBrooklyn Nine-Nine, The Expendables movie series, and more, plays a weary working man who clocks off at the factory, and makes his way home, via a trip to the supermarket - and all the while taking on lipsync duties on Howard's song Stay High. We find that this ordinary day in Athens, Alabama (Howard's hometown) starts to be sprinkled with a certain magic, as his fellow citizens, and aspects of the world start tuning in and contributing to Crew's performance.

The video is a really wonderfully subtle combination of realism and fantasy and the result is pure Gehrig. Like her This Girl Can ad for Sports England, the magic does come from a real place, and she offers the viewer the chance to see things and make a greater than usual, positive response of their own.

This is also as much about the place as the performance by Crews, who on receiving the singer's personal request for him to apper in the video, agreed and then insisted it was filmed in her hometown. Howard's family and friends appear in the video - which is dedicated to her father K.J. Howard, and both he and Brittney make cameo appearances. And this is in many ways a timeless, almost Capra-esque portrait of smalltown America, about a real community. Ultimately it tells us that, a place is more than what appears in the headlines. Just like everywhere else, it is about the people.

BRITTNEY HOWARD:

“This video is shot in my home town of Athens, Alabama. The actors are my family and friends. Terry Crews plays a man who isn’t out to change the world, he plays a man who just wants to come home to those who understand and love him best. We see his inner beauty, grace and humanity in a place that is so often misunderstood.”

TERRY CREWS:

“I got an email from the Brittany Howard, asking me to be a part of a song she wrote that was all about her dad and how special he was to the family. And she poured her heart out in this letter. I couldn’t believe it,” Crews said in the press release. “Brittany was like, ‘we can shoot it in L.A.,’ and I said, ‘No, I’m coming to you, we’re going to Alabama. We’re going to where you grew up, to where your family is.”

PRO Credits

Credits

DirectorKim Gehrig
ProducerSaul Germaine
ProducerChristo Arsenio
ProducerJames Waters
Executive ProducerSaskia Whinney
Executive ProducerNathan Scherrer
Director of PhotographyRyley Brown
ChoreographyJulianne Waters
EditorTom Lindsay
Editing companyTrim Editing
1st ACHeather Michell
2nd ACTracy Facelli
GafferDrew Frazier
Production ManagerAshley Amezcua
1st ADJabu Brown
Post production companyFramestore
ColouristSimon Bourne
Post ProducerSophie Harrison
LabelAto Records
Other creditsSwing Nancie Kang Key Grip Tyler Buchholtz 2nd AD Colbert Bernard Art Director Travis Jones Wardrobe Maya Marin HMU Courtney Small HMU Jennifer Gibson Location Scout Lilla Hood Compositing Ben Cronin & Christian Baker Audio Post Production Factory, London Sound Design Anthony Moore, James Utting & Harry Boyce Mix Anthony Moore Audio Producer Deborah Whitfield

David Knight - 18th July 2019

Related Content

video

Goldfrapp’s Rocket by Kim Gehrig

The post production required to create Alison's road movie environment - done at Moving Picture Company - has meant its been a long road to completing the vid too, which Alison referred to in the …

Jimmy Brown - 11th Mar 2010

news

Kim Gehrig joins Somesuch & Co.

Kim leaves Academy Films where, after working as an ad agency creative at Mother, she launched her directing career with music videos for the likes of Gomez, Architecture In Helsinki and more, …

David Knight - 16th Feb 2011

video

Chaka Khan 'Like Sugar' by Kim Gehrig

Chaka Khan is back! The Queen of Funk and multiple Grammy winner returns with Like Sugar, a complete funk sugar-rush of a track produced by Switch. And as a result, top commercials director Kim …

Promonews - 27th June 2018

Latest News