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Tove Lo 'Glad He's Gone' by Vania Heymann & Gal Muggia

Ned Botwood - 28th June 2019

Tove Lo gets a bit carried away with her breakup advice, travelling all over the world in this “I can’t believe they did that!” video by Vania Heymann and Gal Muggia.

When best her pal calls, dumped and heartbroken, Tove Lo excuses herself from a lunch date to give her the talk. We’ve all had to give our friend a variation of this pep talk: he’s the worst, you’re great, you’re better off without him, etc… If you want the message to stick, you have to accept you’re going to be on the phone a long time.

And in a phone conversation that seems to last forever, Tove Lo absentmindedly walks into a desert, then to the arctic, then through a hurricane. She rides a freight train, commits a murder, goes to prison, and escapes with the help of her prison-wife. Then she returns with a new passport and identity, in time to pay the bill for her lunch date.

The video is spectacular and sweeping, and another tour de force of concept and VFX by the Israeli directors that brought us the joys of Coldplay's Up & Up, and DJ Snake's Magenta Riddim

But it's also a great showcase for Tove Lo's dry, high-concept humour. The Swedish singer plays these increasingly ridiculous scenarios completely straight. And her grounding influence makes this video a warm tribute to friendship, the sentiment being, “I’ll climb a mountain for you, you lovesick idiot.”

Ned Botwood - 28th June 2019

Tags

  • Narrative
  • Pick of the Day
  • Performance
  • VFX
  • Alt-Pop
  • Alternative Pop
  • Pop
  • Alternative R&B, Alternative Pop, Electronica

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Credits

Production/Creative

Director
Vania Heymann
Director
Gal Muggia
Producer
Production Company
Iconoclast France
Executive Producer
Albert Zurashvili
Production Manager
Max Matveev
1st AD
Grits Makarenko

Camera

Director of Photography
Menno Mans

Wardrobe

Stylist (Artist)
Annie & Hannah
Make-up (Artist)
Colby Smith

Editorial

Editor
Gal Muggia
Editor
Vania Heymann

Misc

Representation
Lark Creative
Creative Director
Charlie Twaddle
Hair & Make-up (Artist)
Korey Fitzpatrick
Art Direction
Misha Levchenko
Production Coordinator
Gena Shevchenko
Production Assistant
Eugene Slavnyi
2nd AD
Vadim Yuzba

Other credits

Color & Title Design

Tal Baltuch

Sound Design

Shlomi Attias

FX Simulations

Phenomena Labs

Matchmove

PEANUT

Casting

Nohmad (Paris), Eva Vollmar (Berlin), Ziv Mamon (Tel-Aviv)

Production Supervisor

Matt Oehlberg

Treatment Design

Eliel Ford

Tove Team -

BTS

Garret Guidera

Production Service Kiev

Shelter.film

Executive Producer

Albert Zurashvili

Producer

Yulia Foster

Props

Yulia Dubitskaya

Costume Designer

Valentin Bren

Makeup

Dasha Taivas

Second Unit DP

Denis Luschik

Head of bidding

Marina Karmolit

Chaparone

Nikita Ilchenko

Gaffer

Eugene Malik

Focus Puller

Ilya Vartanian

1st AC

Dmytro Mykhailov

Playback

Max Sukhovii

VTR

Valentin Grib

Featured Talent

Hamza Ouechtati, Lola Fuchs, Lyudmila Bezboch , Ruslan

Seferov, Dima Toporinski, Sergei Matynin, Zedek Ebojan, Sandro Mateush,

Sergei Koverda, Rufin Mayla Guy, Marcus Blessed , Natalie Gudlenko ,

Nastia Turik

Ned Botwood - 28th June 2019

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