Tove Lo 'Glad He's Gone' by Vania Heymann & Gal Muggia
Tove Lo gets a bit carried away with her breakup advice, travelling all over the world in this “I can’t believe they did that!” video by Vania Heymann and Gal Muggia.
When best her pal calls, dumped and heartbroken, Tove Lo excuses herself from a lunch date to give her the talk. We’ve all had to give our friend a variation of this pep talk: he’s the worst, you’re great, you’re better off without him, etc… If you want the message to stick, you have to accept you’re going to be on the phone a long time.
And in a phone conversation that seems to last forever, Tove Lo absentmindedly walks into a desert, then to the arctic, then through a hurricane. She rides a freight train, commits a murder, goes to prison, and escapes with the help of her prison-wife. Then she returns with a new passport and identity, in time to pay the bill for her lunch date.
The video is spectacular and sweeping, and another tour de force of concept and VFX by the Israeli directors that brought us the joys of Coldplay's Up & Up, and DJ Snake's Magenta Riddim.
But it's also a great showcase for Tove Lo's dry, high-concept humour. The Swedish singer plays these increasingly ridiculous scenarios completely straight. And her grounding influence makes this video a warm tribute to friendship, the sentiment being, “I’ll climb a mountain for you, you lovesick idiot.”
PRO Credits
Credits
Director | Vania Heymann |
Director | Gal Muggia |
Production Company | Iconoclast France |
Representation | Lark Creative |
Director of Photography | Menno Mans |
Editor | Gal Muggia |
Editor | Vania Heymann |
Creative Director | Charlie Twaddle |
VFX | Vania Heymann |
VFX Company | Phenomena Labs |
Stylist (Artist) | Annie & Hannah |
Hair & Make-up (Artist) | Korey Fitzpatrick |
Make-up (Artist) | Colby Smith |
Art Direction | Misha Levchenko |
Executive Producer | Albert Zurashvili |
Production Manager | Max Matveev |
Production Coordinator | Gena Shevchenko |
Production Assistant | Eugene Slavnyi |
1st AD | Grits Makarenko |
2nd AD | Vadim Yuzba |
Other credits | Color & Title Design: Tal Baltuch Sound Design: Shlomi Attias FX Simulations: Phenomena Labs Matchmove: PEANUT Casting: Nohmad (Paris), Eva Vollmar (Berlin), Ziv Mamon (Tel-Aviv) Production Supervisor: Matt Oehlberg Treatment Design: Eliel Ford Tove Team - BTS: Garret Guidera Production Service Kiev: Shelter.film Executive Producer: Albert Zurashvili Producer: Yulia Foster Props: Yulia Dubitskaya Costume Designer: Valentin Bren Makeup: Dasha Taivas Second Unit DP: Denis Luschik Head of bidding: Marina Karmolit Chaparone: Nikita Ilchenko Gaffer: Eugene Malik Focus Puller: Ilya Vartanian 1st AC: Dmytro Mykhailov Playback: Max Sukhovii VTR: Valentin Grib Featured Talent: Hamza Ouechtati, Lola Fuchs, Lyudmila Bezboch , Ruslan Seferov, Dima Toporinski, Sergei Matynin, Zedek Ebojan, Sandro Mateush, Sergei Koverda, Rufin Mayla Guy, Marcus Blessed , Natalie Gudlenko , Nastia Turik |
Related Content
Trevor Daniel, Selena Gomez 'Past Life' by Vania Heymann & Gal Muggia
Vania Heymann and Gal Muggia take the intimate and make it spectacular in their video for Trevor Daniel and Selena Gomez.