Tove Lo 'Glad He's Gone' by Vania Heymann & Gal Muggia
Ned Botwood - 28th June 2019
Tove Lo gets a bit carried away with her breakup advice, travelling all over the world in this “I can’t believe they did that!” video by Vania Heymann and Gal Muggia.
When best her pal calls, dumped and heartbroken, Tove Lo excuses herself from a lunch date to give her the talk. We’ve all had to give our friend a variation of this pep talk: he’s the worst, you’re great, you’re better off without him, etc… If you want the message to stick, you have to accept you’re going to be on the phone a long time.
And in a phone conversation that seems to last forever, Tove Lo absentmindedly walks into a desert, then to the arctic, then through a hurricane. She rides a freight train, commits a murder, goes to prison, and escapes with the help of her prison-wife. Then she returns with a new passport and identity, in time to pay the bill for her lunch date.
The video is spectacular and sweeping, and another tour de force of concept and VFX by the Israeli directors that brought us the joys of Coldplay's Up & Up, and DJ Snake's Magenta Riddim.
But it's also a great showcase for Tove Lo's dry, high-concept humour. The Swedish singer plays these increasingly ridiculous scenarios completely straight. And her grounding influence makes this video a warm tribute to friendship, the sentiment being, “I’ll climb a mountain for you, you lovesick idiot.”
Ned Botwood - 28th June 2019
Credits
Production/Creative
- Director
- Vania Heymann
- Director
- Gal Muggia
- Producer
- NS
- Creative Director
- Charlie Twaddle
- Production Company
- Iconoclast France
- Executive Producer
- Albert Zurashvili
- Production Manager
- Max Matveev
- Production Coordinator
- Gena Shevchenko
- 1st AD
- Grits Makarenko
Camera
- Director of Photography
- Menno Mans
Art
- Production Assistant
- Eugene Slavnyi
Wardrobe
- Stylist (Artist)
- Annie & Hannah
- Make-up (Artist)
- Colby Smith
Editorial
- Editor
- Gal Muggia
- Editor
- Vania Heymann
VFX
- VFX
- Vania Heymann
- VFX Company
- Phenomena Labs
Misc
- Representation
- Lark Creative
- Hair & Make-up (Artist)
- Korey Fitzpatrick
- Art Direction
- Misha Levchenko
- 2nd AD
- Vadim Yuzba
Other credits
Color & Title Design
Tal Baltuch
Sound Design
Shlomi Attias
FX Simulations
Phenomena Labs
Matchmove
PEANUT
Casting
Nohmad (Paris), Eva Vollmar (Berlin), Ziv Mamon (Tel-Aviv)
Production Supervisor
Matt Oehlberg
Treatment Design
Eliel Ford
BTS
Garret Guidera
Production Service Kiev
Shelter.film
Executive Producer
Albert Zurashvili
Producer
Yulia Foster
Props
Yulia Dubitskaya
Costume Designer
Valentin Bren
Tove Team -
Makeup
Dasha Taivas
Second Unit DP
Denis Luschik
Head of bidding
Marina Karmolit
Chaparone
Nikita Ilchenko
Gaffer
Eugene Malik
Focus Puller
Ilya Vartanian
1st AC
Dmytro Mykhailov
Playback
Max Sukhovii
VTR
Valentin Grib
Featured Talent
Hamza Ouechtati, Lola Fuchs, Lyudmila Bezboch , Ruslan
Seferov, Dima Toporinski, Sergei Matynin, Zedek Ebojan, Sandro Mateush,
Sergei Koverda, Rufin Mayla Guy, Marcus Blessed , Natalie Gudlenko ,
Nastia Turik
Ned Botwood - 28th June 2019