Tove Lo 'Glad He's Gone' by Vania Heymann & Gal Muggia

Tove Lo gets a bit carried away with her breakup advice, travelling all over the world in this “I can’t believe they did that!” video by Vania Heymann and Gal Muggia.

When best her pal calls, dumped and heartbroken, Tove Lo excuses herself from a lunch date to give her the talk. We’ve all had to give our friend a variation of this pep talk: he’s the worst, you’re great, you’re better off without him, etc… If you want the message to stick, you have to accept you’re going to be on the phone a long time.

And in a phone conversation that seems to last forever, Tove Lo absentmindedly walks into a desert, then to the arctic, then through a hurricane. She rides a freight train, commits a murder, goes to prison, and escapes with the help of her prison-wife. Then she returns with a new passport and identity, in time to pay the bill for her lunch date.

The video is spectacular and sweeping, and another tour de force of concept and VFX by the Israeli directors that brought us the joys of Coldplay's Up & Up, and DJ Snake's Magenta Riddim. 

But it's also a great showcase for Tove Lo's dry, high-concept humour. The Swedish singer plays these increasingly ridiculous scenarios completely straight. And her grounding influence makes this video a warm tribute to friendship, the sentiment being, “I’ll climb a mountain for you, you lovesick idiot.”