BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 13th Apr 2018

In their first video since the brilliant video for Coldplay's Up & Up, Vania Heymann and Gal Muggia get to grips with a rollicking tale about a heroic Indian fire brigade chief and his brave crew for DJ Snake's Magenta Riddim.

This is a musical comedy epic, told on the scale of a Bollywood blockbuster with the additional distinctive qualities, and brilliant visual touches, of Heymann and Muggia's VFX-enhanced action. Filmed in a small Telangana town in southern India, DJ Snake joins forces with the local firefighters who can't stop dancing and as they ride around town, putting out the unusual number of fires in and around the town - until they take their neon-lined fire truckontheir biggest challenge yet. 

Many of the actors and video crew for the Magenta Riddim clip are local artists who are a part of Tollywood, which is the name for India's Telugu-speaking film industry. Two of them, Dayanand Mamilla as the chief, and B.Anki Reddy as an observant fire fighter, are at the heart of the story's surprising twist in the tale.

So the video ends on a downbeat, even disillusioned note, and DJ Snake, Heymann and Muggia's message is perhaps in keeping with the times. Our heroes and leaders are rarely as saintly as they appear.


DirectorVania Heymann
DirectorGal Muggia
ProducerNatan Schottenfels
Production CompanyIconoclast
Executive ProducerNatan Schottenfels
Executive ProducerFrancesco Colombo
Director of PhotographyArnau Valls Colomer
2nd Unit DOPEitan Hatuka
EditorGal Muggia
EditorVania Heymann
VFXTal Baltuch
VFXVania Heymann
ColouristTal Baltuch
TitlesTal Baltuch
3D ArtistOri Lotan

David Knight - 13th Apr 2018

Related Content


Roy Kafri 'Mayokero' by Vania Heymann

Vania Heymann's amazing interactive video for Bob Dylan's Like A Rolling Stone was a hard act to follow, but the Israeli-born director has now made something that does that job, for an …

Elena - 22nd Oct 2014


Coldplay 'Up&Up' by Vania Heymann and Gal Muggia

Waiter, there's an oil rig in my soup. After blowing everybody's minds consistently over the last couple of years with videos like Roy Kafri's Mayokero and CeeLo …

Luke Bather - 17th May 2016


Leningrad 'Tsoi' by Ilya Naishuller

Ilya Naishuller puts space travel on steroids in his latest extravaganza for Russian rock band Leningrad.We follow the wacky adventures of a lonely astronaut (or cosmonaut is probably more …

Promo News - 10 days ago

Latest News


Greg Barnes signs to Black Dog Films

Greg Barnes, who has directed videos for Kamaal Williams, Haus, Benny Mails and Nathaniel Ratecliff and the Night Sweats, has signed to Black Dog Films in London.With a passion for finding stories …

Promo News - 4 days ago