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David Knight - 13th Apr 2018

In their first video since the brilliant video for Coldplay's Up & Up, Vania Heymann and Gal Muggia get to grips with a rollicking tale about a heroic Indian fire brigade chief and his brave crew for DJ Snake's Magenta Riddim.

This is a musical comedy epic, told on the scale of a Bollywood blockbuster with the additional distinctive qualities, and brilliant visual touches, of Heymann and Muggia's VFX-enhanced action. Filmed in a small Telangana town in southern India, DJ Snake joins forces with the local firefighters who can't stop dancing and as they ride around town, putting out the unusual number of fires in and around the town - until they take their neon-lined fire truckontheir biggest challenge yet. 

Many of the actors and video crew for the Magenta Riddim clip are local artists who are a part of Tollywood, which is the name for India's Telugu-speaking film industry. Two of them, Dayanand Mamilla as the chief, and B.Anki Reddy as an observant fire fighter, are at the heart of the story's surprising twist in the tale.

So the video ends on a downbeat, even disillusioned note, and DJ Snake, Heymann and Muggia's message is perhaps in keeping with the times. Our heroes and leaders are rarely as saintly as they appear.

Credits

DirectorVania Heymann
DirectorGal Muggia
ProducerNatan Schottenfels
Production CompanyIconoclast
Executive ProducerNatan Schottenfels
Executive ProducerFrancesco Colombo
Director of PhotographyArnau Valls Colomer
2nd Unit DOPEitan Hatuka
EditorGal Muggia
EditorVania Heymann
VFXTal Baltuch
VFXVania Heymann
ColouristTal Baltuch
TitlesTal Baltuch
3D ArtistOri Lotan

David Knight - 13th Apr 2018

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