Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 10th July 2018

With Rudimental and Major Lazer's anthemic collaboration Let Me Live about to take over our summer, South African photographer and director Chris Saunders provide the fantastic blockbuster video that the dancehall-inspired track deserves.

As the song is a global alliance of music artists in the UK (Rudimental and guest singer Anne-Marie) the US (Major Lazer) and Africa (Nigerian rapper Mr Eazi), Saunders has created a brilliantly vibrant video that pinballs between London and Johannesburg.

And in the South African section in particular, Saunders stages a remarkable show of colour, choreography and characer: some of the most talented dancers in South Africa provide a heart-surging display of music, dance, fashion and street culture, in an underpass of Jo'burg's M2 motorway. It's dazzling, and as lead performer, Anne-Marie doesn't disappoint either - she is completely wrapped up in the moment too. 

Saunders, who is based between Johannesburg and Paris, has spent years researching and documenting South African dance and performance culture. He has revealed that the choreography for the Let Me Live video was designed to showcase the dancers’ original work.

“These dancers are often asked to work within pre-existing choreographies and set pieces,” says Saunders. “This was an opportunity to collaborate with the highest-level African performers on original choreography in a more consultative and respectful way.”

Credits

DirectorChris Saunders
ProducerShabana Mansuri
ProducerMaurice Dingli
ProducerAllison Swank
Production CompanyBelieve Media
Executive ProducerJannie McInnes
Executive ProducerJames Coville
1st ADMark McPadden
Director of PhotographyAlexandre Jamin
SteadicamJosh Brooks
Art DirectorDavid Hamilton
EditorPaul O'Reilly
Editing companyHomespun
ColouristArthur Paux
VFX CompanyGloria FX
Director's Rep (UK)Alexa Haywood at Free Agent UK
CommissionerDan Curwin
LabelAsylum Records
Other creditsBelieve Head of Production: Vitaly Koshman Rudimental Stylist: Bevan Agyemang, Laurie Hadleigh M/U: Liz Taw Major Lazer Stylist: Tati Cotlier Anne-Marie Stylist: Phoebe- Lettice Thompson M/U: Kim Neeta Hair: Emma Osborne Mr Eazi Stylist: Mariam Abass South African Production: Ola Films Executive Producer: Olivia Leitch Art Director: Tamzyn Botha aka. Tamzyn Limb Costume Design: Nao Serati & Tamzyn Botha Steadicam: Jo Oosthuizen Make-up: Orli Merli (Lampost) Hair: Mimi Duma (Lampost) SA Performers: Pantsula Dancers: Impilo Mapantsula Pantsula Choreography: Thomas Motsapi & Kgotsofalang Mavundla from Impilo Mapantsula Pantsula Dancers: Tshepo Mashego, Thomas Motsapi (Choreographer), Mjabulo Zaba, Doctor Mabunda, Sphelele Ngqulunga, Tshepiso Munyai, Milton Tshabalala, Bongani Lebusa, Bukhosibakhe Letsekha, Sipho Zulu, Thando Dlamini, Bafana Mathibela, Zakhele Madida, Paballo Phiri, Kgotsofalang Mavundla (Choreographer) GQOM Choreography: Welile Artchild Gumede GQOM Dancers: Welile Artchild Gumede (Choreographer), Ayanda Mkhize, Boniwe Gaga, Ntokozo Joy Nyuswa, Nosipho Shamase Voguers: Lebo Otukile ( Fakamatah) Alonzo Strauss Stunt Driver: Stacey Lee May

David Knight - 10th July 2018

Related Content

video

Billie Eilish 'Hostage' by Henry Scholfield

Henry Scholfield’s latest work for Billie Eilish, sees the award winning Caviar director collaborate once again with Mosaert (Paul ‘Stromae’ Van and Luc Jr Tam) on the concept. The …

Promo News - 1 month ago

video

Sam Frankl 'Patina' by Will & Carly

Will & Carly's video for Sam Frankl is a highly stylised piece of performance that explores the collapse of a relationship thorugh choregoraphy in a simple stark space. Sam Frankl and …

Emma K - 4 months ago

video

Sinead Harnett 'Body' by Johny Mourgue

Johny Mourgue applies the natural grain of 16mm film to produce this sultry promo for Sinead Harnett’s new single Body.The video features saturated lighting and fluid, choreographed camerawork …

Promo News - 4 months ago

Latest News

news

UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 22 days ago

,