Colourist

Arthur Paux

Director trio Bleu Desert create an unsettling and controversial promo for French rap group&nbsp;S-Crew.&nbsp;The immersive concept follows a police car during a night-time patrol in Paris, cleverly shot&nbsp;using only interior and exterior car mounts, depicts the BAC (Anti-Criminality Brigade of the National Police) antagonising and abusing various people on the street - and planting evidence on their targets.[imgtoken data:1]The latter part of the clip sees the payback - the vehicle is&nbsp;vehicle commandeered by the S-Crew themselves, who take it on their own tour of the neighbourhood&nbsp;- and building to a fiery climax.&nbsp;Shot on 35mm to give the video a raw, cinematic aesthetic, this stirring and thought-provoking video is a must-watch introduction to an exciting new directing collective.&nbsp;

France

Bleu Desert

Nicolas Tiry

Edouard Chassaing

SOLAB

Antoine Cormier

Sarah Gabay-Rehel

Laetizia Giorgi

Antonin Bronès

Panenka

Hip Hop

S-Crew '22' by Bleu Desert

S-crew-'22'-by-Bleu-Desert

Henry Scholfield reunites with&nbsp;Belgian superstar Stromae for the video for Fils De Joie - the first since a series of great collaborations&nbsp;a few years ago -&nbsp;and it's a jawdropping experience.&nbsp;&nbsp; The concept takes place in an imaginary country, and showcases the state funeral of a national hero - a courtesan - with Stromae saluting the regiments and leading the ceremony.[imgtoken data:1]'Fils de Joie'&nbsp;(which translates as 'Sons of Joy') is&nbsp;the fourth track on Stromae's new album Multitude, and deals with the subject of prostitution through the prism of various characters. For its three verses, Stromae first takes the point of view of a client, then that of a manager of prostitution networks and finally that of a policeman, rather saddened by the situation. In the chorus, the Belgian puts himself in the shoes of a child of a prostitute supporting his mother and pleading for greater recognition and visibility.Scholfield gives this a remarkable interpretation with a grand spectacle, through a huge cast of dancers, choreographed displays of miliartry precision, captured in a variety of ways including&nbsp;aerial shots. It's&nbsp;seamlessly realised with polished visual effects, whilst the unique styling feels inspired and original - after all, creating uniforms for several distinct,&nbsp;imaginary groups is no mean feat.[imgtoken data:2]In fact, the grand scale of the project&nbsp;is almost overwhelming - and also poignant, as this video also skewers the martial and monumental nature of Soviet or North Korean-style ceremonials.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Using the themes of the track as a launchpad for something more unexpected, Scholfield infuses the project with his trademark high-concept sensibilities, and Stromae brings his A-game in the dramatic performance sections. Their previous collaborations almost a decade ago, for the likes of&nbsp;<a href="https://www.promonews.tv/videos/2013/12/20/stromae-tous-les-memes-henry-scholfield/23433" target="_blank">Tous Les Memes</a>, demonstrated that they could make wonderfully imaginative mini-musicals.&nbsp;This takes things to another level.[imgtoken data:3]&nbsp;

Muriel Dantard

Sonia Boccara

Henry Scholfield

Remy Solomon

Isabelle Labeylie

Wanda Productions

Hamlet

Pat Aldinger

Olivier Dubocage

Ruben Goots

Jason Felstead

Chloé Goueilhé

Aleksei Smolia

Marion Motin

I Could Never Be a Dancer

Alicia Dubois

Gwennael Ghelid

Walter Mauriot

Ellie Johnson

Singer songwriter

Stromae 'Fils De Joie' by Henry Scholfield

Stromae-'Fils-De-Joie'-by-Henry-Scholfield

Sasha Barbin and Ryan Doubiago's new video for M83 is a spectacular sequel to the acclaimed videos that the French producer released a decade ago.&nbsp;In 2011, M83 released a trilogy of videos for the album Hurry Up, We're Dreaming&nbsp;- directed by Fleur&amp;Manu. These films, produced by Division, told the story of a community of children gifted with supernatural powers who escaped from a school where a covert government force kept them locked up."To celebrate the tenth anniversary of the album, M83 wanted to illustrate a fourth piece, a fourth chapter that would take place in the same universe. But rather than setting it ten&nbsp;years later, we wanted to go back to the origins," explain the directors, Barbin and Doubiago.&nbsp;"That's why this story acts as a prequel to the trilogy - taking place ten years earlier in order to highlight the first moment one of these children uses their supernatural gifts."On the way to the hospital and moments before his birth, the child’s parents are victims of a horrible car accident. The unborn child is forced to use his powers to save them from within the womb. The idea was to show the literal birth of a superhero."The cinematic, stylised aesthetic encapsulates an emotional narrative and high-stakes drama scenes, whilst the use of slow-motion&nbsp;helps elevate the emotional pull of the concept. The visual effects also play a key role in both the narrative and the overall concept, and&nbsp;Mathieu Jussreandot does a brilliant job in this role.&nbsp;

Ryan Doubiago

Sacha Barbin

Lola Burelle

Jules de Chateleux

Division

Nikita Bukowski

Vadim Yuzba

Olivier Gossot

Maxime Caro

Monumental

Laïla Hamdaoui

Mathieu Jussreandot

Colin Journée

OB Management

John Moule

M83 Recording

Alternative

M83 'My Tears Are Becoming A Sea' by Sacha Barbin & Ryan Doubiago

M83 - My Tears Are Becoming A Sea (Official Video)

Valentin Petit directs ‘Green Juice’ for A$AP Ferg ft. Pharrell Williams, The Neptunes.

Valentin Petit

Théo Gall

Jeff Bierman

Machine Molle

A$AP Ferg & Pharrell Williams 'Green Juice' by Valentin Petit

A$AP Ferg - Green Juice (Official Video) ft. Pharrell Williams, The Neptunes

Jara Moravec has directed a wonderfully heartfelt and uplifting video for the long-awaited return of Belgian-born singer-songwriter&nbsp;Stromae.Co-directed by&nbsp;Stromae’s creative director Luc Van Haver - the brother of the artist, aka Paul Van Haver - the visual reflects the sentiment behind the song Santé, which is an ode to the people who seem invisible but yet are vital to our communities, often immigrants from other cultures into those communities. It's a call for respect to the ones who keep everything going, without ever receiving recognition.So Moravec&nbsp;and Van Haver introduce us to this world of forgotten workers -&nbsp;the fishermen, cleaners, bakers, cooks and office workers - who during the course of the video are all drawn into a basic, part animated dance tutorial that appears on their TVs, which is presented by Stromae.It's shot in a humane documentary-style, and the authenticity of these unsung heroes is unquestionable - but as the dance tutorial starts to make its influence felt upon these initially tentative participants, a sense of euphoria grows.With this wonderful song - influenced, as is so much of Stromae's music by his Congolese roots - the effect is transcendent.[imgtoken data:1]

Belgium

Jára Moravec

Pim Verhaert

Filip Marek

Natalia Makhovska

Margarita Shekel

Iris Onufrienko

Dasha Taivas

Tianès Montasser

Blue Faces

Monika Kraft

Luc Van Haver

Stromae 'Santé' by Jara Moravec & Luc Van Haver

Stromae-'Sante'-by-Hamlet

Two families come together to celebrate the christening of its newest member, in&nbsp;Hannah Rosselin's brilliant promo for Mykki Blanco.&nbsp;Representing an amalgamation of Blanco's dreams of a successful personal and professional life, the video celebrates the idea of family and togetherness - an increasingly poignant theme given our last year of isolation.&nbsp;Sometimes hectic, at times completely absurd&nbsp;- with a matriarchal figure emptying her bladder on the street as the opening image - the video's main focus is on the freedom to be unabashedly ourselves.&nbsp;Shot in Paris, DoP&nbsp;Cesar Decharme leans in to the concept's celebratory energy, using handheld camerawork and clever transitions to match the magical vibes.&nbsp;

Hannah Rosselin

Cesar Decharme

Matt Lambert

Transgressive

Mykki Blanco  'Free Ride' by Hannah Rosselin

Mykki-Blanco--'Free-Ride'-by-Hannah-Rosselin

Vincent Catel makes his music video directing debut with a love story told in a series of beautifully composed moments for Paris-based producer&nbsp;Bamao Yendé and singer Le Diouck.Catel's video for&nbsp;Marvin Gueye follows the emotional life of a young couple, with their intimate life captured in wonderfully crafted sequences. Through Benoit Soler's cinematography, Catel employs a striking use of colour and light, together with the couple's performances, to convey a warm and sensual atmosphere.It's a notable debut from Catel, former creative director at Iconoclast Paris who worked on campaigns for&nbsp;Hermès, Dior, Paco Rabanne and&nbsp;Chloé, and music videos for The Blaze, before joining Diplomats in Paris to expand his artistic vision as a director.

Vincent Catel

Pierre-Edouard Sigwalt

Diplomats

Adrien Chibatte

Jean-Baptiste Moreau

Benoit Soler

Romain Malavoy

Rafael Bolivar

Henri Lecluse

Alizée Quitman

Edem Dossou

Aude-Andrea Gbazi

Simon Colin

Vincent Heine

Boukan Records

Electronica

Bamao Yendé & Le Diouck 'Marvin Gueye' by Vincent Catel

Bamao-Yendé-&-Le-Diouck-'Marvin-Gueye'-by-Vincent-Catel

A powerful chronicle of a toxic love for&nbsp;Ichon, by new directing team Exotica.Over the 11 minute duration of&nbsp;Elle Pleure En Hiver,&nbsp;the film depicts the evolution of the relationship between Ichon and Maya - played by Melodie Adda.With the sense of confinement of the pair in a Paris apartment - a quasi-voluntary version of the universal experience&nbsp;of lockdown -&nbsp;&nbsp;comes&nbsp;an enchroaching madness, and impending doom...

Exotica

Alix

Scorpion

Manuella Muller

Samuel Halfon

Clémence Pittillioen

Hugo Brossard

Anaïs Profit

Mariaelena Morelli

Chloé Demoussis

Gwen Ghelid

Mélodie Adda

Alma Dahan

Ichon 'Elle Pleure En Hiver' by Exotica

Ichon-'Elle-Pleure-En-Hiver'-by-Exotica

It's the meeting of&nbsp;two towering French pop icons from different eras -&nbsp;and&nbsp;Colin Solal Cardo captures the magic in one of the best performance videos all year.Indochine, a pop star in France for decades, and the living embodiment&nbsp;of Parisien froideur, comes up against the unstoppable charismatic pizzazz of Christine - so Solal Cardo does the sensible thing and lets them get on with it. A simply art directed set, clever use of lighting orchestrated by DoP Andre Chemetoff, and then its all about capturing the two compelling performers.Christine is, as ever, wonderful. She evidently adores her aloof co-star. And even Indo, who looks like he has been too cool to smile for about forty years, eventually cracks. Brilliant.&nbsp;

Colin Solal Cardo

Camille Grazie

Production Paris

Andre Chemetoff

Lucie Libotte

Emilie Turck

Delphine Courteille

Angloma

Edouard Mailaender

Nightshift

Elodie Latapie

FRIEND

Afif Baroudi

Garlone Jadoul

Natacha Voranger

Teva Vasseur

Karin Westerlund

Indochine & Christine And The Queens '3SEX' by Colin Solal Cardo

Indochine-&-Christine-And-The-Queens-'3sex'-by-Colin-Solal-Cardo

The times when a music video really astonishes are rare nowadays -&nbsp;but this is one of those occasions. Arnaud Bresson's remarkable video for Flatbush Zombies' James Blake-produced Afterlife creates something&nbsp;impossible, but in such a way that it is, for all intents and purposes, the real thing:&nbsp;an X-Ray version of a hardcore hip-hop video.&nbsp;From the first shot, of a gang carrying the coffin of a friend, to the last, everything is seen through the prism of X-Ray photography... or so you will believe. This is a situation of&nbsp;an essentially straightforward idea that lives or dies by dint of the execution - and the execution is completely flawless. So while your mind will tell you that this&nbsp;just cannot be done - X-ray machines are not safe to use on a film set or location - your eye tells you otherwise.[imgtoken data:1]This was the result of a combination of&nbsp;brilliant vision, skill and that luxury rarely afforded music video production - time. The effect of X-ray photography wa achieved through 3D animation and VFX work that took place via Machine Molle in Paris over a period of months - the initial foortage of the band and cast was shot before lockdown began.&nbsp;As Bresson has explained in a press release: “Today, there is no technology that X-ray films a living being without endangering it, so we worked hand in hand with a post-production company to develop a technical device that would allow us to achieve a similar effect. We used multi-camera tracking, recorded the positions and movements of our characters to extract and apply to our 3D compositions. It took four months of work to find the perfect style.”The result is transparent - one of the music videos of the year so far.

United States

Arnaud Bresson

Léa Villain Barachet

Mark Zarka

Clemence Janesky

marion brillouet

JF Fontaine

Selim Mondzie

Flatbush Zombies 'Afterlife' by Arnaud Bresson

Flatbush ZOMBiES - "Afterlife" (Produced by James Blake) [Official Music Video]

Arnaud Bresson's video for Headie One x Fred again.. takes elements that we see repeatedly in grime and other urban videos - in particular the people - and puts them in another, more abstract&nbsp;environment. And it makes their presence all the powerful as a result.&nbsp;&nbsp;Although its&nbsp;for a video called GANG, the video shakes up that usual definition. The people featured here are from all generations, but their connection to Headie One seems palpable. This is about community - which actually extends way beyond his particular London postcode.&nbsp;There's a real spirit coming&nbsp;through in Arnaud Bresson's impressive video - expertly shot by DoP&nbsp;Paul Guilhaume - and it certainly shows a different side to Headie One.&nbsp;&nbsp;

United Kingdom

Voodoo Pictures

Alex Jefferson

Jerome Franc

Paul Guilhaume

Road Casting

Kiera Liberati

Jade Farmiloe

Basile Belkhiri

Camille Jamart

Mike O'Keefe

Elena Argiros

Sony Music

Grime

Headie One x Fred again.. 'GANG' by Arnaud Bresson

Headie One x Fred again.. - GANG

Pongo celebrates contemporary&nbsp;African culture in director Lou Escobar's vibrant vision&nbsp;for Uwa.Already an in-demand photographer and filmmaker, this is Escobar's debut music video project, which sees Pongo return&nbsp;to the continent for the first time since she fled Angola with her parents during the civil war.&nbsp;The video charges full-speed ahead, switching from frenetic choreography on the street to calm and deliberate&nbsp;movement&nbsp;in the&nbsp;river, radiating an almost meditative energy. This is a celebration of overcoming adversity and living life to the fullest, with sweeping steadicam shots and beautiful portraits of individual characters.&nbsp;Jon Echeveste's quickfire edit oscillates between street and club scenes, building to a crescendo of high-energy dance and perpetual partying. A very well-made video that matches a great concept with an authentic and emotional experience.&nbsp;

Portugal

Lou Escobar

Arthur Parratte

Charlotte Neuwels

Jon Echeveste

Firm Studio

Julie Perrono

Capucine Barron

Pongo 'Uwa' by Lou Escobar 

Pongo-'Uwa'-by-Lou-Escobar-

Jade Deshayes' lovely video for Moroccan singer-songwriter Meryem Aboulouafa is an impressionistic retelling of an age-old myth that takes the songtitle, Breath Of Roma,&nbsp;as its inspiration.Deshayes' recreates the tale of Romulus and Remus, legendary founders of Rome, as a human drama - two brothers who are closely bonded by the sudden disappearance of their mother (a wolf), are entirely&nbsp;dependent on each other until they are driven apart by the appearance of a mysterious woman, played by Aboulouafa.The director's faithful treatment of the story is intimate, featuring performances from the actors that are bursting with physicality. Aboulouafa, in Arabic dress and&nbsp;entirely in black, makes a striking impression too.&nbsp;And as the story is so timeless and powerful, for an excellent&nbsp;song, this stands up&nbsp;to repeated viewing.

Jade Deshayes

Camille Richardeau

La Pac

Charlène Richardeau

Jacob Møller

Maud Dupuy

Delphine Genest

Korentin Le Gallou

Manu Barron

Savoir Faire - Animal 63

Meryem Aboulouafa 'Breath Of Roma' by Jade Deshayes

Meryem-Aboulouafa-'Breath-Of-Roma'-by-Jade-Deshayes

Fixpen Sill and Lomepal occupate a hallucinatory world in Bye Bye, directed by Ilya &amp; Roman.&nbsp;The rappers explore the world in a series of surreal vignettes, crashing a car on the beach, performing in a neon room as their nose bleeds profusely and wondering an arid landscape.&nbsp;Ludovic Zuili elevates the concept with 360 degree spinning camera movements, creating a delirious energy to match the offbeat style.A scattering of VFX in the final minute of the visual take it firmly into the realm of the bizarre, and it works perfectly. A&nbsp;fine&nbsp;piece of work, and looks like we will be seeing more from Ilya &amp; Roman in the future.&nbsp;&nbsp;

Arthur Paux

Colourist

Videos featuring Arthur Paux

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