The music video for On The Run by Kelela, directed by Lee Wei Swee, is a visually immersive work that harmoniously fuses narrative and choreographic elements. The story follows two young women trapped on a road, stuck in a car, as they struggle to reach their destination. The road scenes are intercut with sequences filmed in a studio, where the dancers express themselves through contemporary movements, creating a striking contrast between the claustrophobia of the car and the freedom of dance.

The aesthetic of the video is both bold and poetic, showcasing saturated colours and play of light that evoke a dreamlike and surreal atmosphere. The transitions between scenes are fluid, enhancing the sense of an ongoing quest while accentuating the emotions of each moment. Kelela, as the central figure, embodies both vulnerability and strength, with dynamic and expressive poses that amplify the introspective nature of the song. The dance on the roof of the car thus becomes a symbol of liberation and resilience, transcending the obstacles encountered on their journey.