Steadicam

Josh Brooks

A love story blossoms in the most unlikely of locations, in Fred Rowson's playful promo for Mae Muller.&nbsp;The video for I Just Came To Dance plays out like a Gucci shoot on a golf course, with a bit of The Virgin Suicides thrown in for good measure, and sees Mae attract the attention of a golfing guy with gorgeous looks but&nbsp;a flatlining personality.[imgtoken data:1]Mae can’t decide whether she wants to get with him or kill him. So, instead, she toys with him.Conceptually opposite to the lyrics of the track - you are definitely not meant to be busting moves in the middle of a golf course, but that doesn't&nbsp;stop&nbsp;Muller and friends -&nbsp;the video is imbued with director Fred Rowson's comedic, slightly surreal style, and it will keep viewers on their toes throughout.&nbsp;&nbsp;

United Kingdom

Lucy Cooper

Kharmel Cochrane

Naomi Weijand

Darcey Simmons

Curtisha Kruythoff

Oluwatosin Omotosho

Sarah Adewunmi

Jade Denne

Soki Mak

Fred Rowson

Tara Sadeghi

Blink

Emily Tedrake

Ryan Delahunty

Jack Reynolds

Laura Northover

Lizzie Jones

Kerry Green

Juan Minotta

Mark James

Claudimar Neto

Ross Kwan

Zara Ali

Samuel Marr

Richard Fearon

Kelvin Chim

George Leo Manby

Black Kite Studios

Mae Muller 'I Just Came To Dance' by Fred Rowson

Mae Muller - I Just Came To Dance (Official Video)

In a 20th anniversary celebration of Christina Aguilera's classic ballad Beautiful, Fiona Jane Burgess delves into what is plaguing the youth of today in a series of striking tableaux that focus on the threat of social media and 'influencer' culture on the wellbeing of the impressionable young.The video starts with a series of children blankly staring at their phones, their eyes lit up by their phone screens. Burgess brings each character’s insecurity to life as the camera pans from different perspectives. Young girls stare at themselves in the mirror, covered in cosmetic surgery incision lines, not convinced by the song’s powerful lyrics.&nbsp;But ultimately, as with Aguilera's classic song, this is ultimagely a message of hope.&nbsp;The video ends with a powerful shot of kids playing hopscotch and climbing trees. It is a reminder that should be instilled in every child; it’s okay to just be a kid.[imgtoken data:1] FIONA JANE BURGESS:“This film is a love letter to young people in 2022. It’s an acknowledgement of the fact that social media has totally transformed our relationship with our bodies, and in turn, our mental health."Young people are constantly fed images of unrealistic beauty standards, and with more images and influencers than ever circulating online, it’s virtually impossible to control what information young people consume. This in turn has created an online world which can be as positive as it is volatile. This film explores the tension between progression versus regression in terms of beauty standards and how our cultural relationship to it has evolved in the last twenty years, specifically in relation to the impact it’s having on children and young people.[imgtoken data:2]<blockquote>My hope is that this film opens up a conversation around... images and messages children are consuming.</blockquote>"Research suggests that time spent on social networking sites is associated with body image issues and disordered eating in teens. According to emergency room trends, there’s been a 50% increase in reported self-injury among teenagers since 2009."According to a paper published in the British Journal of Health Psychology, more than half of girls and one-third of boys ages 6 to 8 are unhappy with their body weight. And more than 80 percent of 10-year-olds are afraid of being “fat.” This is heartbreaking. This needs to change. And this film aims to be part of that change.[imgtoken data:3]"This film is an act of resilience. A celebration of courage and self love. A love letter, a signal for change in the way we perceive beauty. My hope is that this film opens up a conversation around the potential harm associated with what images and messages children are consuming, if it’s not spoken about and discussed."I think a lot of children and young people feel suffocated by the online world but don’t know if they’re alone in feeling this way, so for me this film is about acknowledging that they aren’t alone, that it’s normal to have insecurities and to try to have a balanced view of social media and not let it dictate the way we think of ourselves.”&nbsp;&nbsp;

United States

Fiona Jane Burgess

Blair Smith

SMUGGLER

Elizabeth Doonan

Chanel Parkinson

Robert Diment

Andreas Bjørseth

Ola Austad

Seth Crosby

Max Bellhouse

Natalie Wilkins

Josh Knight

Grace Ellington

Jo Lewandowska

Okay Studio

Julien Alary

Untold Studios

Hannah Ashby Ward

Lane Casting

Kodak

Digital Orchard

Christina Aguilera 'Beautiful (2022 Version)' by Fiona Jane Burgess

Christina Aguilera - Beautiful (2022 Version)

Claire Arnold creates a gothic marvel&nbsp;for Bree Runway's Eighties-tastic&nbsp;S.L.Y.&nbsp;The beautifully mounted theatrical concept is a suitable response to Bree's surprising foray into bombastic 80s-style ballad pop,&nbsp;with Bree&nbsp;traversing&nbsp;a&nbsp;gothic building like a fairy tale character, picked out by spotlights, and eventually stepping out into an abstract environment among the clouds.[imgtoken data:1]&nbsp;Presenting a haunting&nbsp;fantasy world, the video includes many things viewers will expect from Bree Runway - including slick choreography and extravagant styling - but also a more vulnerable, emotional side to the artist.It all proves that there is little that Bree cannot do. And that very possibly&nbsp;Claire Arnold has been watching&nbsp;Channel 5's rather brilliant <a href="https://www.channel5.com/show/80s-greatest-pop-videos" target="_blank">80s&nbsp;Greatest Pop Videos</a>&nbsp;for inspiration...[imgtoken data:2]

Sarah Asmail

Joshua Gochez

Oliver Whitworth

Anna Trevelyan

Claire Arnold

Amara Rossell

Mouthpiece

Ground Work

Grzegorz Krzeszwiec

Aaron Z Wilson

Anna Butler

Elle Lotherington

Pete Wade

Asia Rose Kilagllon

Kz Creative

Sheena Adae-Amoakoh

Tomi Ajayi

Edward Cooper

The Assembly Rooms

Luke Morrison

Electric Theatre Collective

Tx Fx Studios

Johan Barrios

Soul

Bree Runway 'Somebody Like You' by Claire Arnold

Bree-Runway--'S.l.y-(somebody-Like-You)'-by-Claire-Arnold

Kylie and Sophie Müller head down to Fabric and make some more music video magic in their latest collaboration.It's a classic Kylie confection, shot by Rina Yang, for the supremely catchy Magic - a disco banger that gets the unapologetic dance floor fantasy it thoroughly deserves.&nbsp;

Sophie Muller

Chris Murdoch

Prettybird

Juliette Larthe

Hayley Williams - 1st AD

Rina Yang

Thom Nicholson

Jonny Lewis

Elliot Beach

Alison Dominitz

Matthew Josephs

Christian Vermaak

Andrew Gallimore

Faith Holmes

Disco

Kylie Minogue 'Magic' by Sophie Muller

Kylie-Minogue-'Magic'-by-Sophie-Muller

Declan Mckenna performs in a fluffy cloud like world that descends into glitchy chaos in Will Hooper's video for Beautiful Faces.&nbsp;Opening with a studio setup of Declan and his band, the utopian visuals are crammed full of colour and anachronistic styling. Within moments, the video is glitching with odd frames spliced between shots, the dreamy aesthetic slowly corrupting and morphing into something unusual.&nbsp;Utilising AR technology, the visuals become more and more CGI-driven,&nbsp;the artist's likeness bending, transforming and flying through the sky. Reminiscent of a fatal computer error in&nbsp;The Sims,&nbsp;the characters melt into the walls, duplicate and bend their limbs into unhuman form.This balance of live action and visual effects is an interesting&nbsp;departure for Will Hooper - who's last&nbsp;released video is a <a href="https://www.promonews.tv/videos/2019/10/16/slaves-one-more-day-wont-hurt-will-hooper/61400" target="_blank">furiously intense&nbsp;video for Slaves</a>&nbsp;-&nbsp;topped off with a confident and assured performance from McKenna.&nbsp;

Will Hooper

Rosie Brear

Paul Weston

Rachel Bashford

Ty Hack

Stefan Yap

William Pope

Laura Little

Michael Darlington

Jackie Tyson

Sam Allen

Speade

Michael Lewin

Marcus Albertsen

Jomar O’Meally

Alfie Dwyer

Jack Stone

Cinelab Film and Digital

Indie

Rock

Declan McKenna 'Beautiful Faces' by Will Hooper

Declan-Mckenna--'Beautiful-Faces-'-by-Will-Hooper

FKA Twigs presents a surprising but nonetheless dazzling performance of her new song Cellophane.No dancing here, but twigs performing the song on piano, among the Restoration masterpieces of the&nbsp;The Wallace Collection, London.&nbsp;

FKA Twigs

Morgan Clement

Object & Animal

Rio Sreedharan

Thom Walker

Charlie Von Rotberg

Homespun

Joseph Bicknell

Company 3

Young Turks

Theo Adams

FKA Twigs 'Cellophane, Live At The Wallace Collection' by FKA Twigs

Fka-Twigs-'Cellophane,-Live-At-The-Wallace-Collection'-by-Fka-Twigs

Starring Suki Waterhouse, Hala Matar&#39;s&nbsp;video for Julian Casablancas&#39;s new outfit The Voidz is&nbsp;a mystical journey through a fan&rsquo;s dreamlike experience of seeing them play a show, with her best pal.Did any of it really happen? And does that really matter? Not really, because it&#39;s just so cool..&nbsp;

Hala Matar

Kate Brady

Riff Raff Films

Natalie Arnett

Anna MacDonald

Greg Probert

Adonis Kentros

Lewis Pallett

Phoebe Taylor

Alt Rock

The Voidz 'Permanent High School' by Hala Matar

Mahalia is at home, and great as ever, in Chris Ranson's video for Grateful.

Chris Ranson

Nicola Sheppard

STADIUM

Lewis Crossfield

Time Based Arts

Lock it in

Atlantic Records

Greenwich Studios

Mahalia 'Grateful' by Chris Ranson 

Mahalia - Grateful

How do you follow Wiley's Boasty? Henry Scholfield has the answer: you get together with Stormzy, and you make another London classic.Vossi Bop, first single from the new Stormzy album, inspires the first collaboration between director and artist, with the big man in some iconic London locations (starting on a deserted Westminster Bridge),&nbsp;featuring some gobsmacking moves (lounging on the bonnet of a moving car, naturally), and another cameo from&nbsp;Idris Elba, for good measure.Transitioning from epic scene to epic scene with the smoothness that characterised Boasty, and an intensity that never falters, Stormzy dominates the screen, as he shares it with his crew of all ages, with his customary easygoing charisma. And Scholfield, with his trademark combination of flair, musicality and meticulous eye, directs another superbly entertaining work.It's a real statement of intent, from start to finish - achieved, remarkably, in ten working days from sign-off to delivery. So a remarkable production job too, led by producers Javier&nbsp;Alejandro and Amalia Rosen-Rawlings, and EP Daniella Manca.[imgtoken data:1]

Henry Scholfield

Javier Alejandro

Caviar

Daniella Manca

Zoe Travica

Jai Lusser

Kaname Onoyama

Simon Lakos

Jomar O'Meally

Craig Davis

Oian Arteta

Terri Higgins

Lauraine Bailey

Jess Summer

Vid Price

Trim Editing

No.8

Jim Allen

Envy

Hands London

Dan Curwin

Amalia Rosen-Rawlings

Alice White

Stephen Dunn

Richard Lewis

Stormzy 'Vossi Bop' by Henry Scholfield

Stormzy-'Vossi-Bop'-by-Henry-Scholfield

Henry Scholfield teams up with Wiley - well, his very able young stand-in played by Brooklyn Appiah, and a host of guest artists - for the supremely entertaining video for Boasty.It kicks off with some excellent 8-bit arcade action, then bounces between the striking Stefflon Don, to Sean Paul and finally Idris Elba who rounds off proceedings with his commanding lyrical swagger.Shot in London over three days, the video with its infectious energy and fast-paced tropical rhythms, switches between choppy interchanging frames. And the ever-elusive Wiley in true Godfather style has let his vocals do the talking...

Josh Brooks

Steadicam

Videos featuring Josh Brooks

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