Promonews - 30th Nov 2018

Salim Adam's video for Yxng Bane's Needed Time reveals the more sensitive side of the young London singer and rapper, as Bane looks back upon on a relationship that's had it's highs and lows.

In addition to charting the course of the affair, Adam shot the video in both East London and the Berkshire countryside, which gives video an added dimension to reflect the changing moods and emotions being performed on screen by Bane and his co-star.


"Growing up as young adults and falling in love for the first time is truly something special. My story centres around boyfriend Yxng Bane as he experiences what it feels like to feel love, heartache and struggle. I wanted to create a familiar inner London backdrop with a very distinct memory away from home out in the country. The unfamiliar surrounding really helps brings a whole new dimension into the story.

"From a production point of view we caught the very last days of summer and got really lucky with the sunlight on both days. Filming a stunt car performing donuts in a field is always a challenge but luckily we found the perfect farm in the Berkshire countryside.

"David Wright our DOP made the most of this stunning light with a 20-60mm Uncoated Cooke Zoom which is a beast in itself to control...with the flare it needs to be tamed to give the image a beautiful soft glow."

PRO Credits


DirectorSalim Adam
ProducerMickey Voak
Production CompanyStadium
Executive ProducerMickey Voak
1st ADTom Wynborne
Director of PhotographyDavid Wright
Focus PullerAli Baines
2nd ACJosh Tilley
SteadicamJosh Brooks
GafferShawn White
Art DirectorCiaran Beale
WardrobeTheo White Wine
Hair & Make-upSophie Daly
EditorLouise Robinson
Editing companyWork Editorial
ColouristTim Smith
Grading companyElectric Theatre Collective
Post production companyElectric Theatre Collective
CommissionerSam Seager
LabelDisturbing London
Other creditsAdditional Photography: Stefan Yap

Promonews - 30th Nov 2018

Related Content


Gracey, Billen Ted 'Got You Covered' by Salim Adam

For Gracey's Got You Covered - a truthful, emotional song about being there for a friend in need - Salim Adam directs a video focussing upon the bonds of friendship, fusing Gracey's charismatic …

Promonews - 8 months ago


Tribes 'Sappho' by Mickey Voak & Dan White

Following up their fairly riotous vid for We Were Children, Mickey Voak and Dan White get back together with Tribes for Sappho, and some more entertaining carousing around Camden Town. Which …

David Knight - 1st July 2011

Latest News