Promo News - 30th Nov 2018

Salim Adam's video for Yxng Bane's Needed Time reveals the more sensitive side of the young London singer and rapper, as Bane looks back upon on a relationship that's had it's highs and lows.

In addition to charting the course of the affair, Adam shot the video in both East London and the Berkshire countryside, which gives video an added dimension to reflect the changing moods and emotions being performed on screen by Bane and his co-star.

SALIM ADAM:

"Growing up as young adults and falling in love for the first time is truly something special. My story centres around boyfriend Yxng Bane as he experiences what it feels like to feel love, heartache and struggle. I wanted to create a familiar inner London backdrop with a very distinct memory away from home out in the country. The unfamiliar surrounding really helps brings a whole new dimension into the story.

"From a production point of view we caught the very last days of summer and got really lucky with the sunlight on both days. Filming a stunt car performing donuts in a field is always a challenge but luckily we found the perfect farm in the Berkshire countryside.

"David Wright our DOP made the most of this stunning light with a 20-60mm Uncoated Cooke Zoom which is a beast in itself to control...with the flare it needs to be tamed to give the image a beautiful soft glow."

Credits

DirectorSalim Adam
ProducerMickey Voak
Production CompanyStadium
Executive ProducerMickey Voak
1st ADTom Wynborne
Director of PhotographyDavid Wright
Focus PullerAli Baines
2nd ACJosh Tilley
GafferShawn White
Art DirectorCiaran Beale
WardrobeTheo White Wine
Hair & Make-upSophie Daly
EditorLouise Robinson
Editing companyWork
ColouristTim Smith
Grading companyElectric Theatre Collective
Post production companyElectric Theatre Collective
CommissionerSam Seager
LabelDisturbing London
SteadicamJosh Brooks
Other creditsAdditional Photography: Stefan Yap

Promo News - 30th Nov 2018

Related Content

video

Tribes 'Sappho' by Mickey Voak & Dan White

Following up their fairly riotous vid for We Were Children, Mickey Voak and Dan White get back together with Tribes for Sappho, and some more entertaining carousing around Camden Town. Which …

David Knight - 1st July 2011

Latest News

news

Daniel Askill joins Serial Pictures

Filmmaker Daniel Askill has joined production company Serial Pictures for North American representation of commercials, branded entertainment, and music videos, and partner company Anonymous Content …

Promo News - -2679833 seconds ago

news

Josh Cole signs to Kode Media

After taking some time out from directing, multi-award winning director and photographer Josh Cole has signed to Kode Media for music videos and commercials.

David Knight - -1831113 seconds ago

news

COMPULSORY signs Filmawi

COMPULSORY have announced the latest addition to its roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in …

Promo News - -1298925 seconds ago

news

Entries now open to Shiny Awards 2019

Entries are now open to the second Shiny Awards, the music video awards show for emerging directors, which will be held at The Mill, London, on Tuesday, 26th February 2019.

Promo News - -859165 seconds ago

news

Julia Knight returns to 'home soil' at Speade

Speade have announced that Julia Knight, the London-based commercials and promos editor, has joined the Soho-based editing company on a full time basis, returning to the place where …

Promo News - -699824 seconds ago

,