Atlantic Records

Commissioner

Dan Curwin

Zack Alro helms a heartwarmingly old school indie video for Irish shoegazers NewDad.The band perform Let Go in a gloomy house, punctuated by lo-fi VFX. It's full of sleeping partygoers, post-rave, until a Nirvana-like chorus rouses the partygoers, or turns back the clock...

Zack Arlo

Oliver Day

Freddie Whittle

Curtis Leon

Harriet Hornby

NewDad 'Let Go' by Zack Arlo 

NewDad - Let Go (Official Video)

Mónica G. Carter directs a blue-hued Nineties-influenced promo for up and coming R&amp;B&nbsp;singer Essosa.Successfully channelling the classic Hype Williams style in his music video directing pomp, the video for Waste My Time lives in an anachronistic space, blending retrofuturism with thrilling dance sequences, and centred around Essosa's absorbing performance. And the director says it was her intention for the video to feel timeless.[imgtoken data:1]"I took inspiration from late 90s / early 2000s R&amp;B/pop videos and mixed in a modern-minimalistic-futuristic feel," says Carter. "I wanted to make the viewer feel like they were traveling in time but not knowing whether they were traveling backwards or forwards: nostalgia colliding with avant-guard."We didn’t shy away from simplicity, on the contrary we leaned into it, ensuring that each department collaborated together to create something that felt uniform and exciting: From the cinematography, to the art design (betting on the monochromatic blue colour pallet), to the amazing choreography/ performance. I wanted to give the audience space to meditate, to feel Essosa’s captivating music."

United Kingdom

Andra Wa

John Huerta

Jorge Escalona

Mariana Alemán

Alanís Muñoz

Denisse Cervantes

Angel Susarrey

Monica G. Carter

Mafer López

Carrie Sutton

The Maestros

Israel Martinez

Miguel Zetina

Tam Acuña

Jorge Rodriguez

Nat Montoya

Fernanda Velasco

Gio Rangel

Ivan Pelayo

Atlantic Uk

Singer songwriter

Essosa 'Waste My Time' by Mónica G. Carter 

Essosa-'Waste-My-Time'-by-Mónica-G.-Carter-

Maisie Peters laments the toxic cycle of bad relationships,&nbsp;in&nbsp;Avesta Keshtmand's absorbing promo for Run.&nbsp;The video for Run sees the artist sprinting through an endless woodland landscape with several other characters, all trying to outrun their frightful past relationships.&nbsp;The video is simple in concept but executed perfectly, and the themes of the track are perfectly visualised in both the visuals and Peters'&nbsp;intimate performance.[imgtoken data:1]"It was a pleasure to be able to channel Maisie’s message of no more clowning around in love again," says Keshtmand.&nbsp;"I wanted to shoot in the woods and show the immensity of green space rather than distract from it with classic motifs of horror in haze and blue lights."Working with Maisie and Dan [Curwin] at Atlantic always makes me feel good. They’re receptive to challenging traditional approaches and support me in trying to push what a video can be and do for an audience."

Autumn Jensen Casting

Crumb Agency

Dave Frost

Pia Ebrill

Alex Carswell

Kate Bishop

Luci Ellis

Avesta Keshtmand

Ynez Myers

OB Management

Agile Films

Riaz Ahmed

Juanjo L. Salazar

Precious Mahaga

Rose Esme Lucas

Michael Vega

Bernat Bonaventura

Agnieszka Kocinska

Elizabeth Rita

Eliza Clarke

Steve Shaw

Trim Editing

Megan Lee

Electric Theatre Company

Maisie Peters 'Run' by Avesta Keshtmand

Maisie-Peters-'Run'-by-Avesta-Keshtmand

Ed Sheeran is at one with the elements,&nbsp;in Mia Barne's touching&nbsp;promo for Boat.&nbsp;We see Sheeran performing in the middle of the sea, battling a tirade of incoming waves as he works to keep his footing.Before long, various objects get caught up in the water, including broken records, teddy bears and stationery.&nbsp;The cinematography is surprisingly intimate and conversational throughout - with Sheeran's eyeline always down the lens and the camera up close and personal, it feels as if he is pouring his heart out to a friend, and it makes for a beautiful visual.&nbsp;It's the perfect track for a stripped back yet perfectly executed promo, and Barnes brings it to life with an emotional yet still playful concept.&nbsp;

Mia Barnes

Roisin Audrey Moloney

Nathan Scherrer

freenjoy

LS Productions

Natasha Braier

Sarah Asmail

Rawdon de Fresnes

Ossie Mclean

Peter Taylor

Davey Logan

Chiao Chen

Christian Stropko

Mathematic

Dante Pasquinelli

Ethos Studio

Ed Sheeran 'Boat' by Mia Barnes 

Ed Sheeran - Boat [Official Video]

Mia Barnes directs a heartfelt promo for Ed Sheeran's Eyes Closed - the first release from forthcoming album Subtract.&nbsp;Hanging out at a bar with only a few strangers for company, the video opens with Ed drinking away his sorrows, attempting to bury an unhappiness lurking within him.&nbsp;Before long, he begins to see a giant, fuzzy blue monster - a representation of the sadness that he carries around with him. And it starts to shadow&nbsp;him everywhere he goes.&nbsp;[imgtoken data:1]The portrayal of such emotions as a rather loveable furry creature perhaps suggests&nbsp;that when you hold&nbsp;onto negative emotions for so long, they almost become comfortable and familiar, adding a layer of meaning to the poignant visual. But of course it's also a very astute way of portraying a negative emotion within the recognisable Sheeran universe.It's a true feat of visual effects,&nbsp;not only with the main monster design but for&nbsp;several other characters with their own emotional creatures, and Ed's stirring performance is the glue that binds the dreamlike, tender promo together.&nbsp;

United States

Liberty Shaw

Hillary Owen

Ellen De Faux

Marii Stoltsen

Ed Sheeran 'Eyes Closed' by Mia Barnes

Ed Sheeran - Eyes Closed [Official Video]

Get ready for another action-packed Joel Corry video by Elliot Simpson -&nbsp;this time with Tom Grennan along for the ride.&nbsp;The promo for Lionheart sees Corry and Grennan blindfolded and taken to a secret location&nbsp;to compete in a military assualt course, pushed to their limits by a stern-looking set of instructors, led by Molly McCann - aka 'The Meatball'.&nbsp;Boasting plenty of cinematic setups - captured through dynamic handheld shots and slick drone footage - the video remains upbeat and fun, with an enigmatic edge.&nbsp;And boy, do those chaps look happy when they make it to the finishing line...

Elliot Simpson

Jake Bishop

Park Village

Kim Jarrett

Max Hodgkinson

Jack Maddison

Adam Booth

Josh Tue

Dexter Holt

Alex Gregory

No.8

Ewan Mcintosh

Joel Corry X Tom Grennan 'Lionheart' by Elliot Simpson

Joel-Corry-X-Tom-Grennan-'Lionheart'-by-Elliot-Simpson

Troy Roscoe teams up with KSI for another ambitious collaboration, with the video for Summer Is Over.&nbsp;The slick visual sees KSI at an end-of-summer barbecue, moving around the scene and performing as the other guests celebrate in slow motion.&nbsp;VFX-heavy yet completely seamless - even with scattered showers, grey skies and&nbsp;various liquids and textures to contend with&nbsp;- it's a brilliant concept executed to perfection.&nbsp;"Hands down one of the hardest shoots I’ve had to date," Roscoe says. "Anyone that is either edit or visual effects savvy will be able to appreciate the complexity of the concept."On paper it's simple: KSI walking through scenes performing whilst everybody is in slow motion. But actually executing that with typical British weather as a factor, proved far from simple. But we pulled it off!&nbsp;"We shot the video on Monday and was complete by the Friday! I’m so proud of my team and the hard work that went into it and as always KSI is a pleasure to work with."

Ash Halliburton

Troy Roscoe

Maya Dufeu

Marisa Garner Associates

Just Fred

Miguel Carmenes

Fred Bonham Carter

Marisa Garner

Laura Manners

Jack Meredith

Harry Coleman

Alex Mccallister

John Holloway

Edit Egg

KSI 'Summer Is Over' by Troy Roscoe

Ksi-'Summer-Is-Over'-by-Troy-Roscoe

Maisie Peters feels suffocated by an egotistical love interest in the stylish promo for Not Another Rockstar.&nbsp;We all know the type. Beautiful to look at, heart-meltingly charming and exciting - but a real piece of work in every other way.&nbsp;Maisie laments this archetype as she runs around an empty theatre with a guy who just won't stop getting between her and the camera, pushing her aside for a moment in the spotlight.“We need hugs, not a pretty babe that doesn’t care about our feelings!" declares Keshtmand. "This is a real telling off to those trashy lovers and wannabe rockstar heartbreakers."&nbsp;Fashionable, theatrical and fun, it's a brilliant video with plenty of attitude to boot.

Stefania Lucchesi

Maycie Ann

Alizee Levrino

Lux Artists

Nychollas Abreu

Benjamin Leggett

Natasha Duursma

Sana Khan

Ali Copland

Joe Hunt

Jonny Lewis

Michael Mroczek

Joe Corrie

Jonny Tully

CHEAT

Reece Litchfield

Maisie Peters 'Not Another Rockstar' by Avesta Keshtmand

Maisie-Peters-'Not-Another-Rockstar'-by-Avesta-Keshtmand

Anne-Marie finds good reason to suspect that Aitch is up to no good, in Samuel Douek's entertaining video for Psycho.Douek creates a boisterously colourful, almost cartoonish series of environments in which Anne-Marie can wreak havoc upon Aitch's attempts at serial cheating. The director's approach gels nicely with the light-hearted tone of the collaboration between two of the UK's biggest pop stars.And he gets sterling support from the production design by&nbsp;Tilda Bonham Carter, styling by Cora Delaney and Justin Rose, and the casting of Aitch's numerous other girlfriends.[imgtoken data:1]"The idea of the video was to empower anyone who has been in Anne-Marie’s position before," says Douek. "It was no mean feat to pull off, shooting eight scenes in one day - including moving the entire production from one location to another."I'm really proud of what we managed to pull off and I hope the viewer has as much fun watching it as we did making it."

Tilda Bonham Carter

Fingal Green

Cora Delaney

Justin Rose

Samuel Douek

Ella Kenny

Nycollas Abreu

Alexa Haywood at Free Agent UK

CAMP 

Massimo Fillipi

Arron Green

Francesca Woods

Joshua Jacob

Marcus Albertsen

Ben Worthington

James Huthwaite

Aaron Carlo

Francesca Brazzo

Charlie France

Juliette Wileman

Absolute Post

Jon Omar

Anne-Marie X Aitch 'Psycho' by Samuel Douek

Anne-marie-X-Aitch-'Psycho'-by-Samuel-Douek

A man has some painful memories reconfigured in Elliot Simpson's promo for Joel Corry and Becky Hills.&nbsp;In the same faux-utopic vein as previous&nbsp;collabs <a href="https://www.promonews.tv/videos/2021/11/11/joel-corry-ft-mabel-i-wish-elliot-simpson/73789">I Wish&nbsp;</a>and <a href="https://www.promonews.tv/videos/2021/03/11/joel-corry-x-raye-x-david-guetta-bed-elliot-simpson/69885">Bed</a>, the sci-fi concept in History proposes a world in which memories can be altered and 'put right', via a personal home visit from Joel,&nbsp;Becky and their futuristic arsenal of gadgets.&nbsp;The narrative perfectly blends the borders of surrealism and reality, and gives the artists a chance to flex their acting muscles in addition to some very filmic performance setups.&nbsp;Seamless and slick, the video is equal parts Black Mirror and pop promo, and is a real visual treat.&nbsp;

Ilenka Jelowicki

Zarah Elizabeth

Ben Mealin

Marco Di Giulio

David Wright

Nailah Blisset

Ben Burton

Gary Kent

Benjamin Smith

Andy Jones

Xander Mitchell

Danielle Everitt

Denovamedia

Jakob Thorhallson

Laurie McSherry-Gray

Joel Corry X Becky Hills 'History' by Elliot Simpson

Joel-Corry-X-Becky-Hills-'History'-by-Elliot-Simpson

KSI takes on himself in an explosive boxing match, in Troy Roscoe's slick and entertaining VFX-fired&nbsp;promo for Not Over Yet,&nbsp;featuring Tom Grennan.&nbsp;The first half of the video explores the preparation for the match, presenting slick vignettes where giant hailstones fall from the sky, and KSI plunges into a futuristic looking ice bath, training underwater - referencing an iconic photo of Muhammed Ali.&nbsp;When things get going inside the ring, things take a huge step up, boasting a true feat of careful pre-production and VFX based around a motion control shoot. So it's not so surprising that this is No.1 on YouTube's UK Music Video chart right now.[imgtoken data:1]&nbsp;"(This is) most definitely one of my most favourite shoots and videos to date!" says Troy Roscoe.&nbsp;"So much went into this. From pre-production to final delivery it was a meticulous process, as there were so many things that could go wrong.&nbsp;I knew we had our work cut out.&nbsp;"Usually you find yourself in a position where people have experience in how to pull these things off. But none of us had seen anything like it, as it’s very hard to make a clone come into contact with one another through VFX. Usually you would use deep fakes, but we went for an organic approach so that it looks as real as possible. And it’s safe to say we pulled it off![imgtoken data:2]"The concept is beautiful, as the root of it is something everybody can relate to, focussed on the fact that the only competition you actually have is [with] yourself. The fact that each day you should aim to be better than you were yesterday - and in this visual we provide an embodiment of that as KSI knocks the living daylight out of the old version of himself."It's a&nbsp;video I will be proud of forever, and will go down in my own personal history book!"

Vivan Wonka

Andrew Rawson

Ed Smith

Zoe Gunn

Alex Kelleher

Felix Wildey

Shamara Roper

Andi Chu

Black Kite Studios

Max Colt

KSI ft Tom Grennan 'Not Over Yet' by Troy Roscoe

Ksi-Ft-Tom-Grennan-'Not-Over-Yet'-by-Troy-Roscoe

Henry Scholfield directs a hypnotic, VFX-heavy extravaganza for Ed Sheeran featuring Lil Baby.&nbsp;The video for 2step shows Sheeran walking down an empty street in Kyiv, as the surrounding characters and environment&nbsp;start to vanish into thin air. This eventually builds&nbsp;to a sensational dance set-piece, and a mind-bending trip through warped cityscapes and slick choreography - which Sheeran enthusiastically dives into himself&nbsp;too, together with co-star Lil Baby.&nbsp;The project&nbsp;opens with a title card with a message from Ed Sheeran explaining that the video was shot in Kyiv before the Russian invasion&nbsp;of Ukraine two months ago, and that profits from the video streaming are going directly to DEC's Ukraine Humanitarian Appeal.&nbsp;

Aliona Gadzhylova

Kostia Honcharuk

Henry Scholfield

Ed Sheeran ft Lil Baby '2step' by Henry Scholfield

Dan Curwin

Commissioner

6 interviews featuring Dan Curwin

186 videos featuring Dan Curwin

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