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Rudimental feat. Ed Sheeran 'Lay It All On Me' by Emil Nava

Cat Velez - 11th Nov 2015

Emil Nava has delivered this brooding black and white visual treatment for Rudimental's Lay It On Me featuring Ed Sheeran, from their second album We The Generation.

With an interesting photographic direction by DoP Will Bex, the clip speeds through rooms filled with various characters, including musicians, ballerinas, dogs, with clips of war tanks and explosions interspersed throughout - while vocalist Sheeran becomes a near-angelic presence.

It's an ambitious video dealing with the big themes, and goes as far as to spell them out, with words like "brotherhood," "struggle" and "love" flashing up on screen. 

 

 

Cat Velez - 11th Nov 2015

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Credits

Production/Creative

Director
Emil Nava
Producer
Rachel Rumbold
Production Company
London Alley
Executive Producer
Jess Bell

Camera

Director of Photography
Will Bex

Art

Art Director
Mark Connell

Wardrobe

Stylist
Aimee Croysdill

Editorial

Editor
Taylor Tracy

VFX

VFX
Gloria FX

Agent

Director's Representation
OB Management

Commission

Commissioner
Dan Curwin
Label
Atlantic

Cat Velez - 11th Nov 2015

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