Promonews - 15th Nov 2018

What does perfect mean to you? Hannah Lux Davis explores that question, and the idea of perfection, in her video for Anne-Marie's Perfect For Me.

Starting with an interview with the singer, and then moving on to ask that question of all manner of people, this is a very engaging piece of work. It strikes an intimate tone and explores the sharp edges of beauty portrayal in the media. Anne-Marie gets her photo shoot, and a stab a sexy perfection, but the point is its a temproary thing.

Most of the time, she's being herself - and very happy too - reflecting the important message of the song. This is very uplifting, radiating positivity, and addressing the idea of perfection in a way that will probably have a lot of viewers asking themselves that same question.

PRO Credits


DirectorHannah Lux Davis
ProducerBrandon Bonfiglio
Production CompanyLondon Alley
Executive ProducerLuga Podesta, Brandon Bonfiglio, Andrew Lerios
Director of PhotographySantiago Gonazalez
EditorEric Wysocki
VFXHoody Fx
Director's RepresentationOB Management
CommissionerDan Curwin 
LabelAtlantic Records

Promonews - 15th Nov 2018

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