Sekou 'Never Gunna Give You Up' by Relta
Rob Ulitski - 9th Oct 2025
Relta directs a dazzling performance promo for rising star Sekou.
Inspired by the 1980’s documentary Paris Is Burning, the video for Never Gunna Give You Up explores a space where people are free to be themselves, empowering Sekou to launch into a solo dance moment.
Inside a hazy, deep red venue, we see Sekou interacting with other party-goers, before taking the spotlight in a retrofuturistic room, where he transitions into a boundless dance performance.
It's completely absorbing - retro, cinematic and joyous, and easily one of the standout promos of the year to date.
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Credits
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Production/Creative
- Director
- Relta
- Producer
- Production Company
- TS
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
- Steadicam
Lighting/Grip
- Gaffer
Art
- Production designer
Wardrobe
- Stylist
- Stylist
- Hair
- Make-up
Choreography
- Choreographer
Casting
- Casting director
Editorial
- Editor
- Editing company
Grading
- Colourist
- Colour grade company
VFX
- VFX
Agent
- Director's Representation
- R
Commission
- Commissioner
- Label
Rob Ulitski - 9th Oct 2025