Relta directs a dazzling performance promo for rising star Sekou.

Inspired by the 1980’s documentary Paris Is Burning, the video for Never Gunna Give You Up explores a space where people are free to be themselves, empowering Sekou to launch into a solo dance moment.

Inside a hazy, deep red venue, we see Sekou interacting with other party-goers, before taking the spotlight in a retrofuturistic room, where he transitions into a boundless dance performance. 

It's completely absorbing - retro, cinematic and joyous, and easily one of the standout promos of the year to date.