Producer

Jannie McInnes

Wendy Morgan continues her run of successful collaborations with&nbsp;Lous And The Yakuza, with the dazzling promo for&nbsp;Kisé.&nbsp;Balancing a lo-fi aesthetic with slick performance vignettes, the video plays out like a fashion film, packing a wave of abstract visuals into a super-short timeframe.&nbsp;The transition between nostalgic home-video effects and glossy setups is achieved through match-cuts and a breakneck edit, whilst the experimental layering and frenetic camera movements add a distinctive, textural vibe to the concept.&nbsp;

France

Wendy Morgan

Elena Mottola

Fred Bonham Carter

Andrew Rawson

Alexa Haywood at Free Agent UK

Nicole O'connell / Hart Represents

Scheme Engine

Joel Honeywell

Alexa Haywood

Tilda Bonham Carter

Kash Powell

Pal Berdahl

Yumiko Hikage

Aurore Gibrien

Sam Allen

Luke Morrison

Electric Theatre Collective

Jacob Mendel

Just Fred

Justin Rose

Lous And The Yakuza 'Kisé' by Wendy Morgan

Lous-And-The-Yakuza-'Kisé'-by-Wendy-Morgan

Sammy Rawal directs voguing diva&nbsp;Honey Balenciaga, as a magical chef, creating wonders in the kitchen,&nbsp;in this branded music video for the Kelis-performed&nbsp;Square It - part of a new campaign by&nbsp;leading cheese brand Kraft Singles.In this fast-paced mash-up of voguing and cookery, Honey - star of the HBO reality show Legendary - self-multiplies to make herself as super-creative as possible, while also making impressive moves&nbsp;to the track which was created in a team up with ad agency Johannes Leonardo and maverick singer-songwriter and foodie Kelis.This is described as part of a companywide 'anti-advertising' effort by Kraft Heinz, as a way to modernise its brands, and also a way to celebrate the growth of the Kraft Singles brand during the pandemic - it registered double digit growth for the first time in five years. In preparing to make the video for Square It, Rawal pitched his idea - including&nbsp;the casting of Honey Balenciaga&nbsp;- to the creative team at Johannes Leonardo.&nbsp;&nbsp;&nbsp;“From the first briefing, I was in love with the idea and I really vibed with the JL creatives—we shared a lot of references," says Rawal.&nbsp;“My vision was to cast the legendary voguing diva herself, Honey Balenciaga, in an absurd story about a cook hard at work who transforms into a culinary Goddess capable of telekinesis and multiplying herself on command."That everyone embraced my pitch for the video to star a queer talent for a campaign totally unrelated to Pride was incredibly refreshing."

Hope Little

Muska Zurmati

Sammy Rawal

Barclay Maude

Miss Smith

Sam Wong

John Ker

Luc Frappier

Richard Cureton

Alex Walti

Lennon Shute

Nick Pietre

Addy Chan

Celeste Russouw

Eric Barr

Tricia Hagoriles

Nice Shoes

Honey Balenciaga

Kelis 'Square It' by Sammy Rawal

Kraft-Singles-'Square-It-(feat.-Kelis)'-by-Sammy-Rawal

R&amp;B superstar Khalid delivers his choreographic debut and&nbsp;old world tableaux in Present,&nbsp;directed by Scheme E.&nbsp;The artistic influences in the visual range from ancient architecture to futuristic minimalism, and this sense of anachronism gives the visual a timeless, ethereal aesthetic.&nbsp;The&nbsp;interaction between Khalid and the other performers - both in the dance scenes and abstract setups - creates a sense of community, and the themes of being present and connected to the current moment shine through in the celebratory vignettes.&nbsp;

United States

Scheme E

Cali Burns

Sarrah Carkeet

Sonja Tyspin

Elizabeth Puksto

Kaitlyn Battistelli

Ethos Studio

RCA Records

Khalid 'Present' by Scheme E

Khalid-'Present'-by-Scheme-E

Fred Gervais follows up his <a href="https://www.promonews.tv/videos/2021/09/02/pl-wheelie-barbe-%C3%A0-papa-fred-gervais/72620" target="_blank">Barbe a Papa</a> video for Canadian hip hop outfit PL &amp; Wheelie with this Halloween-inspired ode to classic horror&nbsp;for WOOPA.As with the previous video Gervais employs PL (actor-rapper Pierre-Luc Lafontaine) in a number of set-ups that puts a comedic&nbsp;slant on the horror canon - in the whipsmart style of the early&nbsp;Eminem videos.Most of the old school monsters make an appearance, with an increasingly sexy take on the vampire genre.&nbsp;&nbsp;

Canada

Fred Gervais

Nicolas Fontaine

PL & Wheelie

Kristof Brandl

Guillaume Moffet

Universal Music Canada

Nancy Grant

Charlotte Le Bon (Flying Peach Productions)

Kenny Dorvil

Victoria Hazelton

Maïna Militza

Simon Boisx

Hip Hop

PL & Wheelie 'WOOPA' by Fred Gervais

Pl-&-Wheelie--'Woopa'-by-Fred-Gervais

Their first collaboration with Hello launched her album 25,&nbsp;and became the fastest video&nbsp;to reach 1 billion views on YouTube. Now Adele reunites with Xavier Dolan to create the opening video for her new album 30&nbsp;- feeling like a return in more ways than one.We are back in the same place&nbsp;- this was filmed in the Eastern Townships of Quebec, the same setting as for Hello, in September - and the cellphone coverage is not much better than it was in the first video.But Adele is different, and it is not just the&nbsp;well-publicised physical transformation. Dolan's purpose in his evocative visual for Easy On Me - as she leaves that house in the country, to make a new start -&nbsp;is to offer a glimpse of the stronger and more confident woman that she is now. Then he leaves Adele to make her own statement with the song.Dolan is been renowned for the strong female roles in his films, from&nbsp;his debut feature I Killed My Mother (J’ai tué ma mère) in 2009 (which he wrote and directed when he was 19)&nbsp;and&nbsp;Mommy in 2014.&nbsp;His eighth feature film, Matthias and Maxime, premiered in the official competition at the 2019 Cannes Film Festival. He’s currently working on his first miniseries, The Night Logan Woke Up.[imgtoken data:1]“I was honestly hoping for this to happen,” he has said about the chance to work with Adele again on Easy On Me. “For me, there’s nothing stronger than artists reconnecting after years apart. I’ve changed. Adele’s changed. And this is an opportunity to celebrate how we’ve both evolved, and how we’ve also both remained faithful to our dearest themes. It’s all the same, but different.”What is certainly the same is the success of their collaboration. Two weeks after its release, Easy On Me is on track to reach a billion views on YouTube even sooner than Hello.

United Kingdom

Xavier Dolan

André Turpin

Élise De Blois

Mels Studio

Flawless Post

Phil Lee

Sons of Manual

Adele 'Easy On Me' by Xavier Dolan

Adele-'Easy-On-Me'-by-Xavier-Dolan

Fred Gervais directs a thrilling promo for&nbsp;PL &amp; Wheelie's debut single, Barbe à Papa.The brainchild of actor/rapper Pierre-Luc Lafontaine and producer Wheelie, the duo intermix 90's hip-hop with elements of comedy, surrealism and industrial alternative rock.&nbsp;The frantic mix of genres is reflected in the hypnotic video, which flashes through a series of conceptual vignettes, sometimes relating to the lyrics and sometimes just representing a cool visual idea.&nbsp;The aesthetic pays homage to nostalgic Noughties videos - whilst simultaneously taking cues from the excess of contemporary Korean pop promos -&nbsp;and is totally and utterly absorbing from first frame to last.&nbsp;

Robin Hernandez

Steven Turcotte

William Tétrault

A.j. Hélie

Jérôme Cloutier

Pierre Thériault

Alchimie24

Juliette Lossky

Industrial

PL & Wheelie 'Barbe à Papa' by Fred Gervais

Pl-&-Wheelie-'Barbe-à-Papa'-by-Fred-Gervais

Floria Sigismondi continues her longstanding collaboration with singer-songwriter&nbsp;Lawrence Rothman for Thrash The West.Shot in an old coal miner's house on 16mm and 8mm film, the video shows the artist performing in a handful of still, poignant vignettes.&nbsp;Intercut with a variety of static cutaways of various household items and representations of nature, the video is a metaphor for healing and coming to terms with one's past, and is shot in a beautifully desaturated and naturalistic manner.&nbsp;Reflecting not only on personal issues but that of the United States in a post-Trump era, the video is the first release from&nbsp;Lawrence Rothman’s forthcoming album, Good Morning America.&nbsp;

Floria Sigismondi

Ross Richardson

Mynxii White

Jarrett Fijal

Bonch Post

Kro Records

Singer songwriter

Lawrence Rothman ft Amanda Shires 'Thrash The West' by Floria Sigismondi

Lawrence-Rothman-'Thrash-The-West'-by-Floria-Sigismondi

Wendy Morgan explores a love-hate relationship in her&nbsp;melancholic promo for Lous And The Yakuza, featuring Italian rapper&nbsp;Sfera Ebbasta.Meeting at a private party, we see the two artists recognise something in each other, and connect almost immediately.&nbsp;However, as they continue to cross paths, they try to trick each other and gain an upper hand in the blossoming relationship - via explosive confetti cannons and overflowing glasses of wine - before their partnership reaches a firey climax.&nbsp;Continuing an impressive run of video collaborations, Morgan injects her considered, slightly surreal aesthetic into the project, creating something intimate and fresh.&nbsp;

Belgium

Claudio Pintus

Andreolli Matteo

Luca Constantini

Jacopo Baretton

Pete Fullerton

B.art.vfx Studio

Alexa Haywood @ Freeagent Uk

Emilie Urbansky

Columbia

Lous And The Yakuza ft Sfera Ebbasta X Shablo 'Je Ne Sais Pas' by Wendy Morgan

Lous-And-The-Yakuza-Ft.-Sfera-Ebbasta-X-Shablo-'Je-Ne-Sais-Pas'-by-Wendy-Morgan

Wendy Morgan directs a fourth promo for Lous And The Yakuza, this time exploring a mystical fairytale concept.Shot in Normandy, the video focuses on dynamic performance&nbsp;in a multitude of preternatural&nbsp;vignettes, complete with quickfire choreography and dreamlike movements.&nbsp;DoP&nbsp;Joel Honeywell contrasts Lous' electric performance against the natural beauty of the French coast, mixing the contemporary with the traditional to highlight the need for change and progression in society, alluding to the overall idea of the concept (explained further in Lous' description below).&nbsp;LOUS AND THE YAKUZA:&nbsp;<blockquote>This video means a lot to me as a young African girl from Congo and Rwanda.</blockquote>"This song is an ode to Renaissance. In the first part of the video I’m playing a mystical witch character on the edge of a cliff, and then a princess on a horse and then a warrior surrounded by my army Yakuza. These enigmatic characters are a testimony of my own growth in life, what I have overcome, this is my Renaissance."This video means a lot to me as a young African girl from Congo and Rwanda, this is the fairy tale&nbsp;I’ve never watched growing up. These are the powerful images I needed to see, the representation of strength I always dreamed about. This could have never been possible without all my beautiful multicultural and multi talented team, I appreciate everybody’s work on this video, each of you guys accomplished the crazy challenge that was to shoot something in these COVID-19 difficult times."

Marie Bordaz

Yann Turchi, Nelson Douala-bel

Flawless

Rik Michul

Robert Schober, Rose Pan

Marine Sellier

Trap

Lous And The Yakuza 'Amigo' by Wendy Morgan

Lous-And-The-Yakuza-'Amigo'-by-Wendy-Morgan

Mary Rozzi directs a hyperactive, 80's-inspired promo for Purple Disco Machine + Sophie And The Giants.&nbsp;Packed full of VFX trickery, created from footage shot in Germany, the UK and US, the visual for Hypnotized&nbsp;pays homage to early greenscreen music videos, reminiscent of&nbsp;Deee-lite's The Groove Is In The Heart,&nbsp;with a contemporised, glitchy aesthetic.The distorted VHS vibe exudes nostalgic charm, zipping along at a breakneck speed as it unravels layer upon layer of energetic performance.&nbsp;&nbsp;

Germany

Mary Rozzi

Howard Shur

Lisanne Lessekuta

Siobhan Lyons

Dance

Electronic

Purple Disco Machine + Sophie And The Giants 'Hypnotized' by Mary Rozzi

Purple-Disco-Machine-+-Sophie-And-The-Giants-'Hypnotized'-by-Mary-Rozzi

Christian Padron combines frenetic performance setups with footage of 70's American classic Killer Of Sheep&nbsp;in the video for Loyalty and Love.&nbsp;Famous for its depiction of working class urban African-Americans,&nbsp;Killer Of Sheep&nbsp;had&nbsp;a uniquely structured narrative with seemingly unrelated vignettes, which came together to paint a picture of the pessimistic futures&nbsp;of everyday people. The main character is unable to affect the course of his life, as outside influences take over.In the video for Loyalty and Love, American hip-hop group The Lox pay homage to their hustle, utilising the footage to draw parallels between the film and their own start in life, whilst bucking the trend and building a decidedly more optimistic and celebrated future.&nbsp;It's a unique and raw visual which feels authentic and true to the artists' journeys.&nbsp;

Christian Padron

Pablo Bello

Clark Eddy

Carlos Flores

Forager

Nicole O'connell @ Harte Represents

Roc Nation

Hip-Hop

The Lox 'Loyalty And Love' by Christian Padron

The-Lox-'Loyalty-And-Love'-by-Christian-Padron

Wendy Morgan's third video for the Brussels-based artist Lous and The Yakuza - this time co-directed with Kevin Bago - sees&nbsp;Lous dancing alone around an empty studio while performing, appropriately enough, Solo.The choreography is a reflection of the song's core message, switching between graceful movement&nbsp;to something far more urgent. "I wrote this song thinking about the loneliness that all my people, Black people, still have to face because of the hate we received and (are) still receiving," she wrote in an Instagram caption. "We still gotta fight to be heard and that's a fucking shame."

Kevin Bago

Badass Films

Sony Music France

Alt Soul

Lous And The Yakuza 'Solo' by Wendy Morgan & Kevin Bago

Lous-And-The-Yakuza-'Solo'-by-Wendy-Morgan-&amp;-Kevin-Bago

The spirit of the underdog is celebrated in Wendy Morgan's video for Alicia Keys' comeback anthem.&nbsp;A series of vignettes illustrate the serendipitous nature of life, exploring chance encounters with strangers who later become an important part of your story. Snapshots of everyday people hustling to improve their circumstances are intercut with a dynamic performance from Keys, who thrives in the high-energy environment.&nbsp;Packed full of style but utterly unpretentious, the earthy colour palettes and slightly desaturated grade help create a sense of realism and feeling of community - a charming slice of life to match an upbeat and optimistic track.&nbsp;

Camille Yorrick

Kaname Onoyama

Elizabet Puksto

Krissie Torgerson

Colleen Guzinski

Tammy Yi

Peter Johnson

Consulate Nyc

Thomas Mangham

Storyboard P

Sabrina Rivera

Michelle Larkin

Sheira Rees-davies

Alicia Keys 'Underdog' by Wendy Morgan

Alicia-Keys-'Underdog'-by-Wendy-Morgan

Lous and the Yakuza shows off a darker side to her personality in Tout Est Gore, the artist's second&nbsp;video collaboration with Wendy Morgan.&nbsp;Following the impressive <a href="https://www.promonews.tv/videos/2019/09/24/lous-and-yakuza-dilemme-wendy-morgan/60929" target="_blank">Dilemme</a>, Lous appears in a variety of setups focused on slick, futuristic styling and fast-paced choreography. Blending religious and pop culture iconography, the use of traditional buildings offset against high fashion clothing and eccentric styling creates an interesting juxtaposition and an&nbsp;aesthetic that is unique and distinctive.&nbsp;Confident in every frame, the artist has a hypnotic vibe running through her performance, and whilst frenetic the concept is never messy.&nbsp;

Eli Raskin

Lavell Wells

Griffin Stoddard

Maleeka Moss

Kendall Dorsey

Andrew Colvin

Consulate

B.art.

Lous And The Yakuza 'Tout Est Gore' by Wendy Morgan

Lous-And-The-Yakuza-'Tout-Est-Gore'-by-Wendy-Morgan

Labrinth enters an idyllic dreamscape, and encounters two characters, a boy and a young man - arguably representations of aspects of his own psyche - in Charles Todd's&nbsp;video for Something's Got To Give.This is the second part of Labrinth’s “Miracle” trilogy - following <a href="https://www.promonews.tv/videos/2019/06/13/labrinth-miracle-sacha-barbin/59191" target="_blank">the video by Sacha Barbin for Miracle</a>, an allegorical story of a young boy who exchanges&nbsp;his imagination for power and wealth, in a Faustian deal with a mysterious stranger. Here Labrinth is repeatedly offered different&nbsp;paths by his own man and boy characters - a metaphor for his own&nbsp;personal struggle with imagination, creativity and the highs and lows of being in the music industry - and is pushed to the limit in order to find himself.&nbsp;Todd brought the DP Marcell Rev to the project, best known for his innovative work on HBO’s Euphoria, the series Labrinth scored, starring Zendaya and executive produced by Drake.

Charles Todd

Monica Lawless

Marcell Rév

Haley Bowman

Jessica Worrell

Tom Poole

Company 3

Gina Messeri

Labrinth 'Something’s Got To Give' by Charles Todd

Labrinth-'Something’s-Got-To-Give'-by-Charles-Todd

Wendy Morgan summons high art and street dance to capture the allure of Brussels-based Congolese artist Lous, for her El Guincho-produced debut Dilemme.Focusing on formations and composition, we see Lous and her backup artists in a variety of different settings, creating&nbsp;the same shapes and choreography in each one. Juxtaposing high fashion historical concepts, complete with palacial interiors and true to era wardrobe, with the raw energy of the street, the clash of ideas is a whirlwind of fashion and beautiful cinematography&nbsp;by Joel Honeywell.&nbsp;Lous does great work as she maintains a subdued yet emotional performance, and the frenetic and experimental energy of the Yakuza provides a balance to the action. The makeup and hair are suitably anachronistic, blending ideas from older time periods with futuristic fantasy, and the maximalist approach really pays off here. A marvellous&nbsp;introduction to an intriguing new artist.

Shabana Mansuri

Nathan Klein

Lous And The Yakuza 'Dilemme' by Wendy Morgan

Jannie McInnes

Producer

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