Floria Sigismondi's previous video for Katy Perry was the SFX-heavy ET, with Kanye West. But now here's the real deal. The One That Got Away is ambitious, romantic, poignant and properly sad.

It's also fairly courageous for the artist to reimagine herself convincingly as a wealthy octogenarian in her own video. The promo oscillates between her past and present as her old, rich self reflects on 'the one that got away' - played by Mexican actor Diego Luna. Props to SFX make-up artist Dominie Till who ages Perry 50-plus years.