NYC production designer and director Griffin Stoddard directs a striking promo for Berlin-based DJ/producer LSDXOXO - aka Raushaan Glasgow - styled by fashion entrepreneur Shayne Oliver.

The video for Bloodlust blends retrofuturistic, early internet vibes with a heavy homage to the Saw films, creating something unsettling and nightmarish yet utterly absorbing. Demonstrating his production design prowess, Stoddard's attention to detail shines through here, building a world that is as mysterious as it is stirring. 

"Self-destructive tendencies coupled with a flair for the dramatic can make for an oddly satiating downward spiral," Stoddard explains.

"Bloodlust isn’t about becoming victim to a lover’s game. It’s about the power and stimulation you can find in relinquishing control.”