David Knight - 5th Oct 2010

Lauren Pritchard comes into focus in Wendy Morgan's excellent promo for Not The Drinking. What starts as a typical singer-songwriter video becomes engagingly artificial, complete with excellent (tongue-in-cheek) choreography from Aakomon Jones.

Its not a particularly original conceit, but its very effective one for an intriguingly personal song - and Lauren holds it together with a charismatic performance.

Watch 'Lauren Pritchard's Not The Drinking by Wendy Morgan' here


Production CompanyRevolver Film Company
DirectorWendy Morgan
Executive ProducerJannie McInnes
ProducerTim Corrigan
Director of PhotographyM
ChoreographerAakomon Jones
Production designerScott Edwards
EditorBrian Noon
OnlineFini Films
CommissionerAilsa Robertson

David Knight - 5th Oct 2010

Related Content


Dragonette’s Fixin' To Thrill by Wendy Morgan

Dragonette's Martina appears to have moved on a bit since her stint in the UK - transforming herself into a more gaunt version of Peaches. A bit different from the fun and games of Take It Like A …

David Knight - 7th July 2009


Gnarls Barkley's Going On by Wendy Morgan

Producer Jannie McInnes from Revolver Film Company says that Wendy was inspired by a visit to Africa a year or so ago, although "the video's location was to read as an anonymous magic frontier." …

David Knight - 27th May 2008


Nicola Roberts' Beat Of My Drum by Wendy Morgan

Nicola Roberts becomes the third member of Girls Aloud to branch out on her own and sets her solo career in motion with this Wendy Morgan-directed promo for Beat Of My Drum. Shot in California, …

Jimmy Brown - 14th June 2011

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 12 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 16 days ago