Lauren Pritchard comes into focus in Wendy Morgan's excellent promo for Not The Drinking. What starts as a typical singer-songwriter video becomes engagingly artificial, complete with excellent (tongue-in-cheek) choreography from Aakomon Jones.

Its not a particularly original conceit, but its very effective one for an intriguingly personal song - and Lauren holds it together with a charismatic performance.

Watch 'Lauren Pritchard's Not The Drinking by Wendy Morgan' here