A slightly slower month for releases, appropriately enough, in the dog days of our rain-sodden late summer, but some real doozies came out in August.
Videos Of The Month - May 2016
Picking the best videos of the past month is always hard. But this time, its been really difficult, and keep the list to a reasonable number. As the number of favourite videos on our initial list crept into the 30s, and then the 40s, we realised that this is either the busiest month in the history of Promo News, or the standard of work this year is creeping ever upwards. Or both.
Other trends? The emergence of Malia James, whose video for Honne (above) is included here, as a new director who clearly delights in making pop videos is up there.
So here is our list for May. There are some very good videos, of all stripes and persuasions, in here. We've tried to keep it a reasonable number, but boy, it was hard...
At the risk of repeating ourselves, it was another big month for music videos, whatever strikes your fancy.
Here's our round-up of the music videos that floated our boat, where all around was sinking further into despair, in Mad March.
Our round-up of work featured here in August includes videos for Skepta, as a butler offering special services; Nao, returning with blue skinned dancers; James Blake, being upstaged …
Following their collaboration on Chicken Lemon Rice, Priya Ragu reunites with director …
Charli XCX stages a spectacularly inappropropriate send-off for her sadly departed lover in …
Alexander Preston directs an old-school, visceral day-in-the-life promo for The Cribs.
Graham Smith directs a stylish, dynamic animated promo for Eddie Berman's Broken English.
Dave and long-time collaborator Nathan James Tettey reunite to bring a warzone-themed narrative …
It's predator vs prey in Freddie Wright's horror-tinged vision for Khazali.