David Knight - 19th May 2016

Polish artists PussyKrew bring their baroque-digital aesthetic to music video for Cadenza, UK grime artist Avelino and Jamaican heavyweight Assassin. They've enhanced the live action performances with 3D scans of the artists and beautiful digital sculptures.

It's also a dark and intimidating world but one which PussyKrew says has its optimistic side: "This darkness is not hopeless. It’s a state of matter where one can be reborn and reclaim their mastery..." 

PUSSYKREW:

"Our aim was to create a piece beyond the standard performance video. We presented the artists as 3D scans and fused them with a digitally-created environment. The vibe of the track is intense, a bit aggressive. We were trying to recreate this atmosphere as a visual experience and produce powerful imagery, where the invisible violence is transformed into personal strength.

"The video may seem dark at first, but this darkness is not hopeless. It’s a state of matter where one can be reborn and reclaim their mastery. We were envisioning an aftermath of a battle, some sort of weird cathartic occurrence. We decided to put the strong female characters at the front of the piece, as we thought they would be the best at translating the energy of the song and convey the message we wanted to communicate through the video.

"We feel that our work reflects the nature of current times in many ways, filtering everyday experiences and global issues into painting like scenes."

PRO Credits

Credits

DirectorPussykrew
ProducerJohn Curtis
Production CompanyDiktator
Executive ProducerIan Blair, Kimberly Stuckwisch
Director of PhotographyKyle Beirmeister
Focus PullerJonathan Medina
GafferHannon Harrower
HairAmy Hanlin
Make-upAmy Hanlin
EditorPussykrew
ColouristPussykrew
VFXPussykrew
Lead actorMelissa Moore, Kaylamarie Gaskin
CommissionerDan Millar
LabelSony
Other creditsProduction Assistant: Matt Jocelyn Wardrobe Provided By Long Clothing

David Knight - 19th May 2016

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