Paris Paloma confronts the threat of Generative AI, rendered in physical form as an amorphous monster, in Georgie Cowan-Turner rousing promo for the singer-songwriter. 

Conceptualising the technology that has caused considerable upheaval across the creative industries as a human in a costume, the video for Miyazaki takes the track's themes and brings them to life in a clever, thought-provoking way: Paris is an armour-wearing knight, making her way through a forest until coming upon the faceless monster, and responds with a fiery display of her own.  

Anchored by another confident, assured performance, Cowan-Turner's latest promo for Paris Paloma is a statement of intent - a promise to keep creating as humans and to weather the storm at every turn. 

"We wanted the video to be a defiant response to the AI crisis facing the creative industries, something both myself and Paris feel passionately about," says the director. "The song's title was inspired by Hayao Miyazaki, co-founder of Studio Ghibli, who is known for his immense creativity and his visceral reaction when presented with an AI 'monster' which he called an 'Insult to life itself'.

I wanted the creature to have that eerie slightly void feeling of AI art.

"We decided to make Paris a defiant knight fleeing from an AI monster inspired by the one that Miyazaki reacted to. Instead of using AI I worked with the talented costume designer and visual artist Juliet Dodson on the costume to create a 'human-made' version of AI, a character then embodied by dancer Jennifer Wilson.

"I wanted the creature to have that eerie slightly void feeling of AI art. It follows Paris in the way of classic monsters but it sort of fails in every way - it's AI slop.

"In contrast to the monster, for the rest of the video I was drawn to paintings and the visuals associated with both artistry and classic, human storytelling (with a Paris twist) so knights and fairytales, female warriors seen on screen - Cate Blanchett in armour in Elizabeth: The Golden Age, Joan of Arc and then also the role of fire in films about female artists like Portrait of a Lady on Fire.

"It's really a piece about fighting for your right to create and reminding us all how much we have to lose if we devalue human creativity."