Mike Lee Thomas directs a stunning film, where tensions in a rural community builds to a terrifying climax, for singer songwriter John Edgar aka The Dawdler.The video for Skipping Down the Road was created as part of a photography, print, and film exhibition at newly established gallery Arena, to celebrate the music of Newcastle-based musician The Dawdler and raise money for MSTrust.Shot in the North East of England and the West Coast of Scotland, the video explores the themes that John approached when writing the track, during his diagnosis with MS. It also explores our relationships with the world at present and the idea that regardless of the situations we find ourselves in, there is always beauty to be found. The black and white palette and filmic textures - this is beautifully shot by DoP Kyle Heslop - lend a cinematic quality to the project, which builds to a nightmarish climax and leaves a lingering sense of dread. "When I was writing Skipping Down The Road, I had just read The Book Thief by Markus Zusak and Kurt Vonnegut's Slaughterhouse-Five," the artist mentions. "Both books contain air raids, and the track explores the moments before a city is destroyed by bombs." These references are explored in an abstract, emotive way, and give the video a sense of profound fear right up to the explosive ending.

Mónica G. Carter directs a blue-hued Nineties-influenced promo for up and coming R&B singer Essosa.Successfully channelling the classic Hype Williams style in his music video directing pomp, the video for Waste My Time lives in an anachronistic space, blending retrofuturism with thrilling dance sequences, and centred around Essosa's absorbing performance. And the director says it was her intention for the video to feel timeless."I took inspiration from late 90s / early 2000s R&B/pop videos and mixed in a modern-minimalistic-futuristic feel," says Carter. "I wanted to make the viewer feel like they were traveling in time but not knowing whether they were traveling backwards or forwards: nostalgia colliding with avant-guard."We didn’t shy away from simplicity, on the contrary we leaned into it, ensuring that each department collaborated together to create something that felt uniform and exciting: From the cinematography, to the art design (betting on the monochromatic blue colour pallet), to the amazing choreography/ performance. I wanted to give the audience space to meditate, to feel Essosa’s captivating music."

Dano Cerny directs a mind-bending promo for UK singer-songwriter Absolutely. The video for 24 Hours follows the artist in a surreal desert where time knows no limits, and blends avant-garde set pieces with visual effects trickery, to elevate the offbeat vibes of the concept. The visual is an inspired fusion of performance and dreamlike environments, and perfectly encapsulates the theme of being trapped in time.

Ama Lou teams up with her sister Mahalia John - as Marlzama Films - to direct a moody updating of the musicals of the 1950's, for her new single Silence.The atmospheric promo captures the essence of old musical classics whilst transforming it into something contemporary and fresh, supported by slick cinematography and ambitious weather effects. Mesh Henry's hard-hitting choreography is the central focus of the video, and combined with Lou's natural stage presence, elevates the performance to stratospheric heights.