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Alice Merton 'Ignorance Is Bliss' by Alice Merton

Rob Ulitski - 7th Oct 2025

German singer-songwriter Alice Merton self-directs an absorbing narrative for Ignorance Is Bliss, shot in Iceland.

The video is a gritty road movie, with Merton on a journey of self-discovery and catharsis, displaying  acting range as well as clear talent as a director. She plays a girl who at the start is fierce and rebellious - stealing a car at a petrol station under the nose of its owner, heading off into the wild Icelandic landscape.

Then comes the explanation for her behaviour as a past relationship comes back to her on an empty beach, with editor Sara Faulkner expertly intercutting between her joyful past and lonely present.  

Beautifully shot and executed, it's a powerful visual which highlights how we deal with echoes of the past, and how sometimes the best choice can be burning it all to the ground. 

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Rob Ulitski - 7th Oct 2025

Tags

  • New Director
  • Narrative
  • Singer songwriter
  • Performance
  • Road Trip
  • Discovery
  • Catharsis
  • Landscape
  • Relationship

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Credits

Production/Creative

Director
Alice Merton
Producer
Paul Grauwinkel
Production Company
Heroic Iceland

Camera

Director of Photography
Elias C.j. Kohler
Focus Puller
Kevin Brari

Editorial

Editor
Sara Faulkner
Editing company

VFX

Post production company
Studio Wilmersdorf

Commission

Label
Paper Plane Records

Rob Ulitski - 7th Oct 2025

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