Alice Merton 'Ignorance Is Bliss' by Alice Merton
Rob Ulitski - 7th Oct 2025
German singer-songwriter Alice Merton self-directs an absorbing narrative for Ignorance Is Bliss, shot in Iceland.
The video is a gritty road movie, with Merton on a journey of self-discovery and catharsis, displaying acting range as well as clear talent as a director. She plays a girl who at the start is fierce and rebellious - stealing a car at a petrol station under the nose of its owner, heading off into the wild Icelandic landscape.
Then comes the explanation for her behaviour as a past relationship comes back to her on an empty beach, with editor Sara Faulkner expertly intercutting between her joyful past and lonely present. Â
Beautifully shot and executed, it's a powerful visual which highlights how we deal with echoes of the past, and how sometimes the best choice can be burning it all to the ground.Â
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Rob Ulitski - 7th Oct 2025
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Credits
Production/Creative
- Director
- Alice Merton
- Producer
- Paul Grauwinkel
- Production Company
- Heroic Iceland
Camera
- Director of Photography
- Elias C.j. Kohler
- Focus Puller
- Kevin Brari
Editorial
- Editor
- Sara Faulkner
- Editing company
- SE
VFX
- Post production company
- Studio Wilmersdorf
Commission
- Label
- Paper Plane Records
Rob Ulitski - 7th Oct 2025