Nadia Loren 'Sad But True' by Relta
Rob Ulitski - 8th Oct 2025
Relta directs a innovative performance promo for Nadia Loren.
The video for Sad But True has a simple hook - a seven-second dolly performance shot, looping repeatedly, while a narrative develops in the background.
It's a simple yet arresting concept, giving Loren the space to perform as the environment around her transitions into snapshots of a potential story.Â
The video rests on careful timing and execution - and Relta and the rest of the creative team have knocked it out the park.Â
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Credits
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Production/Creative
- Director
- Relta
- Producer
- Creative Director
- Production Company
- TS
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Stylist
- Hair
- Hair
- Make-up
Choreography
- Choreographer
Casting
- Casting director
Grading
- Colourist
- Colour grade company
Rob Ulitski - 8th Oct 2025