Relta directs a innovative performance promo for Nadia Loren.

The video for Sad But True has a simple hook - a seven-second dolly performance shot looping repeatedly, while a narrative develops in the background.

It's a simple yet arresting concept, giving Loren the space to perform as the environment around her transitions into snapshots of a potential story. 

It's a video that rests on careful timing and execution - and Relta and the rest of the creative team have knocked it out the park.