Rodrigo Inada directs a spectacular tour de force for Taiwanese pop icon Jolin, centred in an extraordinary desert landscape, where the artist is haunted by the memory of a lost love. 

Shot in Dubai, the video for Fish Love shifts between present and poetic flashbacks, Jolin repeatedly encounters the same mysterious figure, largely rendered as a shadow, blurring the line between memory and imagination.

As we have seen in his previous videos this year, such as Jackson Wang's High Alone and Celeste's On With The Show - both nominated at this year's UKMVAs - Inada is capable of meticulously crafted visions on a grand scale - and this is undoubtedly among his grandest yet.

"I thought it was the perfect opportunity to create a love story that was more inside of Jolin’s head than in the physical world," explains Inada. "How it feels like to be haunted by memories of a past love.

"Growing up, sci-fi was always one of my favourite genres. To work with shadows as a character was something that I have been studying for years now and trying to make it work in couple of my past videos, but this time I think I finally made it work."

Inada reveals that weather conditions whilst shooting in the desert meant what was planned as VFX was actuallyt achieved in-camera.

"I wrote on the treatment a sandstorm that was supposed to happen in VFX, but on the day of the shoot a real sandstorm started to happen in front of our eyes," he reveals.

"It was crazy, everything started flying around, there was sand in our eyes, but Pierre [de Kerchove, DOP] kept shooting through the sandstorm. Some of the shots you can see on the video the sky is pretty foggy you barely can see the city behind. That was real.

"Of course we had a crazy VFX post from Ryan [Dylan Selkirk] and his team as well on the sandstorm of the video. Shout out to all my collaborators that made this video come to life. Pierre did an amazing job, Side-Eye smashed it on the post, as well as Aaron Saiki on the edit and Daniel de Vue on the grading.

"Last but not least, the production team that supported me from the start Maurizio Von Trapp and Pegah [Farahmand]. This was a crazy ambitious idea and I am really glad it got made."