Daniel Broadley and Joshua Halling direct a surreal, neon-drenched promo for the debut single by PRESIDENT, the  mystery metal band keeping their real identities secret. 

The video for In The Name Of The Father finds the lead singer of the band - in tuxedo, gloves and a rubber mask face hiding his true features - in a hotel function room, performing as vibrant lyrical overlays flash on screen. 

Broadley and Halling's latest collab - following their punchy promo for Coach Party - is unnerving and conceptually rich. An absorbing visual that balances an enigmatic idea with pure performance exhilaration, as the mystery frontman is joined by brief flashes of the rest of the outfit.

"World building is incredibly fun, especially for a new band," they say. "PRESIDENT came to us with a blank canvas, and allowed us the freedom to interpret this strange dystopian landscape for them to broadcast their message."

The directors add that PRESIDENT are being careful to shield their identities, leading to considerable speculation as to who they really are. That also impacted upon the production of the video.

"Anonymity was hugely important. so we assigned a stripped-back skeleton crew to the project, with a series of shot ideas," they explain. "Then [we] leaned into the regal yet chilling architecture of an abandoned hotel in Croydon in order to make something that felt unique to their project."