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Kendrick Lamar 'Count Me Out' by Dave Free & Kendrick Lamar

Rob Ulitski - 19th Dec 2022

Dave Free and Kendrick Lamar direct a poignant performance promo for Count Me Out. 

We meet Kendrick by his piano, deep in thought until he is interrupted by his therapist - played by the inimitable Helen Mirren - who encourages him to continue his session. 

The video then splits off into a series of abstract vignettes, which each artistically interpret the lyrics into something photographic and emotionally stirring. 

The composition is also inspired, placing intimate shots of Mirren and Lamar on opposing sides of the frame, in the manner of a triptych in medieval art, allowing viewers to take in the emotions from both sides, whilst experiencing the vignettes in the middle.

Brilliant work, with a moving message. 

Rob Ulitski - 19th Dec 2022

Tags

  • Narrative
  • Performance
  • Hip Hop
  • Abstract
  • Vignette
  • Therapy
  • Stirring
  • Photographic
  • Helen Mirren

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Credits

Production/Creative

Director
Dave Free
Director
Kendrick Lamar
Producer
Jason Baum
Producer
Jamie Rabineau
Production Company
pgLang
Production Company
project3
Executive Producer
Kendrick Lamar
Executive Producer
Dave Free
1st AD
Kenneth Taylor

Camera

Director of Photography
Adam Newport-Berra

Art

Production designer
Eric Hersey

Wardrobe

Stylist
Shannon Stokes
Wardrobe
Taylor McNeill
Hair
Nikki Nelms
Hair
Khristien “Khristn” Ray
Make-up
Emily Cheng
Barber
Victor Arellano
Makeup Artist / Helen Mirren
Jo Strettell
Hair Stylist / Helen Mirren
Richard Collins
Wardrobe Stylist / Helen Mirren
Lee Harris

Choreography

Choreographer
Charm La'Donna

Editorial

Editor
Neal Farmer
Sound Design
Brandon Loulias

Grading

Colourist
Mikey Rossiter

VFX

VFX Company
Tryptyc

Commission

Commissioner
Michelle An

Misc

Additional Photography
Christopher Ripley
Grooming
Jenn Hanching
Stunt Co-ordinator
Chris Gann

Rob Ulitski - 19th Dec 2022

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