Dave Free and Kendrick Lamar direct a poignant performance promo for Count Me Out. We meet Kendrick by his piano, deep in thought until he is interrupted by his therapist - played by the inimitable Helen Mirren - who encourages him to continue his session. The video then splits off into a series of abstract vignettes, which each artistically interpret the lyrics into something photographic and emotionally stirring. The composition is also inspired, placing intimate shots of Mirren and Lamar on opposing sides of the frame, in the manner of a triptych in medieval art, allowing viewers to take in the emotions from both sides, whilst experiencing the vignettes in the middle.Brilliant work, with a moving message.

Sophie Muller directs an effervescent and emotional video for Zella Day, introducing the Arizona-born singer to the wonders and weirdness of the English countryside with typical panache. Shot over two days at Puzzlewood in the Forest Of Dean and Pen Moel Estate, the video for Mushroom Punch weaves together several creative vignettes, featuring Day running through landscapes and clawing her way through a luxurious Victorian manor house.Muller teams up again with DoP Robbie Ryan for this characteristically stylish showcase for the artist, confidently introducing experimental ideas in the cinematography and editing.It captures the intimate vibes of the track whilst keeping viewers on their toes with perpetually shifting imagery - and above all giving scope for a committedly intense performance from the compelling Zella Day.

Directing duo Machine Operated deliver an intimate documentary-style music video for Loyle Carner's Georgetown - shot in the eponymous capital of Guyana.The pair travelled with Loyle to the country of his father, documenting his relationship with identity, community and belonging, with cinematographers Dan Landin - making a rare return to music videos - and Ola Pontakos.It starts with the words of Guyanese playwright/poet John Agard reciting his poem 'Half-Caste', and from that intriguing point, the film interweaves striking portraiture with understated performance vignettes, captured in a breathtakingly cinematic way, with gorgeous composition, colour palettes and textures. It's stunning work.

Madeline Clayton directs a poignant promo for US-based Australian singer-songwriter Indigo Sparke. The video for Pressure In My Chest depicts Indigo trapped inside her bedroom - a person's most intimate space to dream, rest, grieve, and make love. The artist and director worked with movement director and choreographer Robert Vail, who facilitated the creation of a space for the artist to use her body as another instrument for storytelling. The movement and expression in the music video are emotional rather than choreographed, intuitive and improvised.The concept is a stirring, intimate study of the artist, without the shield of glossy filters or supporting characters, which creates a very raw, vulnerable vibe. “Creating this music video with Indigo was born out of our interest and exploration of an artist grappling with her own emotional and mental suffering and how complex that relationship can be," says Madeline Clayton."When I first heard Pressure In My Chest I was just blown away by the stoicism that came from a woman speaking quite vulnerably about her emotional turmoil, anxiety, and mental health. I really wanted to create a music video for Indigo that showcased her strength as a woman and as an artist and her unique perspective and relationship with her mental health.”

Loyle Carner is back with unfiltered new single Hate, with a video directed by Greg Hackett and Carner himself. The concept shows the artist at the wheel of a car, coasting down a road whilst being hassled by an impatient driver behind him. The pressure comes to a head as he gets out to confront the antagonistic driver, whilst the camera pulls back to introduce several doppelgängers in the back seat, who all try to keep Carner from boiling over.The video is charged with the anger, confusion and anxiety that make up the modern experience of being Black and British at this particular point in time, and is a stirring and thought-provoking watch.

Sashinksi collaborates with Sam Fischer on an elaborate one-take performance, in the gripping promo for Hopeless Romantic. Sam takes us on a journey through a series of spaces, which reflect the bittersweet themes of the beautifully melodic track.From a misty forest to an undulating dancefloor and a rose-covered studio concept, each setup delivers a stirring emotional connection, whilst the contrasting colour palette feels poignantly romantic.