Harry Styles 'As It Was' by Tanu Muino
Rob Ulitski - 14th Apr 2022
UKMVA-winning, Grammy-nominated director Tanu Muino directs pop superstar Harry Styles in his London pomp, in the gorgeous promo for As It Was.
Shot across several remarkable London-based locations - including the Barbican estate, Lindley Hall and the penguin enclosure at London Zoo - this wonderfully dreamlike video ushers in a new era for the artist, combining melancholy with an unabashed sense of freedom and a glimmer of hope.
The whimsical art direction and blocking of the scenes feels like a golden-age musical - complete with flamboyant styling and an emotional narrative hook.
Styles is absorbing to watch, as always, and the video feels immediately iconic, elevated by the teamwork between the UK and Ukrainian crew.
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Rob Ulitski - 14th Apr 2022
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Credits
Production/Creative
- Director
- Tanu Muino
- Producer
- FC
- Producer
- AR
- Creative Director
- Molly Hawkins
- Production Company
- JF
- Production Company
- UC
- Executive Producer
- Alexa Haywood
- Executive Producer
- Frank Borin
- Executive Producer
- Ivanna Borin
Camera
- Director of Photography
- Nikita Kuzmenko
Choreography
- Choreographer
- Yoann Bourgeois
Editorial
- Editor
- Carlos Font Clos
Grading
- Colourist
- Joseph Bicknell
VFX
Agent
- Director's Representation
- AU
Commission
- Commissioner
- Bryan Younce
- Label
- Columbia Records
Rob Ulitski - 14th Apr 2022