Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Harry Styles 'As It Was' by Tanu Muino

Rob Ulitski - 14th Apr 2022

UKMVA-winning, Grammy-nominated director Tanu Muino directs pop superstar Harry Styles in his London pomp, in the gorgeous promo for As It Was. 

Shot across several remarkable London-based locations - including the Barbican estate, Lindley Hall and the penguin enclosure at London Zoo - this wonderfully dreamlike video ushers in a new era for the artist, combining melancholy with an unabashed sense of freedom and a glimmer of hope. 

The whimsical art direction and blocking of the scenes feels like a golden-age musical - complete with flamboyant styling and an emotional narrative hook. 

Styles is absorbing to watch, as always, and the video feels immediately iconic, elevated by the teamwork between the UK and Ukrainian crew.

 

Featured sponsors

Rob Ulitski - 14th Apr 2022

Tags

  • Choreography
  • Pick of the Day
  • Pop
  • Barbican Estate
  • Narrative
  • Performance
  • Artwork
  • Styling
  • London Zoo

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Tanu Muino
Producer
Producer
Production Company
Production Company
Executive Producer
Alexa Haywood
Executive Producer
Frank Borin
Executive Producer
Ivanna Borin

Camera

Director of Photography
Nikita Kuzmenko

Choreography

Choreographer
Yoann Bourgeois

Editorial

Editor
Carlos Font Clos

Grading

Colourist
Joseph Bicknell

Agent

Director's Representation

Commission

Commissioner
Bryan Younce
Label
Columbia Records

Misc

Creative Director
Molly Hawkins

Rob Ulitski - 14th Apr 2022

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video