Roxana Baldovin directs a cool bubblegum fantasy with a sense of unabashed fun for singer and hugely successful TikToker Bella Poarch. The poolside promo for Crush is a candy-coloured dream, boasting slick choreography, pastel colour palettes, taking inspiration from J-Pop culture. Tied together with tropical art direction and short bursts of animation, it's an eye-catching video with plenty of standout moments. "Ever since I saw Build A Bitch a few years ago I knew I wanted to create something with Bella," says Baldovin. “Crush is Bella’s first venture into bubblegum pop, so I wanted a music video that felt as smooth and delicious and feel-good as the song did."I have to thank Rio Warner, Bella’s creative director, for advocating for me for this project. She really brought it all together with her Tokyo-inspired looks."

Irina Alexiu directs a dreamlike, impromptu musical for Moldova-born indie-pop artist Valeria Stoica.Shot in Romania - on an empty studio backlot in Bucharest - we see Stoica and a group of dancers perform an interwoven montage of choreographed setups, with a sense of whimsical wonder throughout.Eye-catching styling, inspired props and breezy cutaway scenes - the video for All We Wanna Do captures a transitory sense of pure, youthful delight, and is a perfect project to get the early summer vibes in full swing, and a lovely showcase for Stoica.

Furmaan + Vasso direct Jess Glynne's long-awaited return, with the stylish video for Silly Me. Touching upon themes of escapism, resilience and overcoming your past, the video has an elevated, almost fashion-film-esque aesthetic, which showcases Glynne in a way viewers won't have seen her before. "We thought a lot about the interior mind and where we store encroaching memories and self-doubt," the directors mention. "Silly Me takes place inside that place, and is about escaping and overcoming your past."It was a testament to Jess's resilience as an artist and was an honour to create this with her and such an inspiring team."Boasting slick styling, superbly crafted cinematography by Natasha Duursma, choreography from Holly Blakey, and a powerful central performance from Jess, it's an impressive showcase for her comeback - with a real earworm of a track to boot.

James Chappell directs an explosive promo for Australian alternative artist Kim Dracula. Starting on an aeroplane mid-flight, we see the artist take a seat as other passengers start looking nervous when the flight starts getting bumpy. When the plane implodes in a ball of flames, Dracula is one of the only survivors. Boasting Nineties alternative and Noughties emo inspiration in every scene, the video cycles through a series of slick, surreal vignettes, exuding an absurd yet utterly captivating vibe throughout.It's a rip-roaring introduction to the artist - for those who may not already be familiar.