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Saweetie 'Is It The Way' by Tajana Tokyo

Rob Ulitski - 25th Nov 2024

American rapper Saweetie takes London by storm in Tajana Tokyo's sizzling promo for Is It The Way. 

The video sees the rapper command the streets of London, stopping everyone in their tracks with her attention-grabbing performance. 

With slick transitions between setups and some great slow-mo shots, it's an inspired vision from Tajana Tokyo, in her first project since the UKMVA-winning video for Ezra Collective's God Gave Me Feet For Dancing earlier this year. 

Conceptually experimenting with split-screen composition and a slick blue-grey colour palette, it's a standout visual that feels sensual and cinematic.

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Rob Ulitski - 25th Nov 2024

Tags

  • Performance
  • Slick
  • Glossy
  • Styling
  • Split screen
  • Slow Motion

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Credits

Production/Creative

Director
Tajana Tokyo
Producer
Scarlett Anderson
Production Company
Executive Producer
Alli Maxwell
Production Manager
Matt Turner
1st AD
Freddie Wright

Rob Ulitski - 25th Nov 2024

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