Burna Boy 'Sittin' On Top Of The World' by Troy Roscoe
Rob Ulitski - 7th July 2023
Troy Roscoe directs a visual spectacle for Burna Boy, with a clear nod to the great American hip-hop videos of the '90s.
The video for Sittin' On Top Of The World balances innovative techniques and filmmaking flair with real charm and star quality and one that perfectly captures the spirit of a bygone era, with the glossiness of contemporary music video aesthetics.
it's another brilliant piece of work by Roscoe, in an upwards trajectory of great videos - anchored by a great central performance by Burna Boy.
"Drawing inspiration from the music videos of that golden era, we infused the video with lowriders, red cups, wide lenses, and a vibrant yet grainy grade - creating an iconic masterpiece with a touch of surrealism for a modern twist," explains Roscoe.
"Burna's natural electric and charismatic presence on camera made filming a breeze, allowing us to capture each scene effortlessly and shoot the abundance of scenes in just a few hours.
"The styling played a pivotal role in shaping the video's outcome, as we aimed to capture the essence of the 90s with baggy jeans and vibrant ensembles reminiscent of that iconic era - so the stylist Annum deserves a honourable mention for her solid efforts."
Featured sponsors
Rob Ulitski - 7th July 2023
Tags
Popular content
Feedback
Problem with this page? Let us know
Credits
Production/Creative
- Director
- Troy Roscoe
- Producer
- Zoe Gunn
- Production Company
- EM Films
- Executive Producer
- Marisa Garner
- Executive Producer
- Jordi Estapé
- Production Manager
- Jordan Rowley
- 1st AD
- Steve Wingrove
- Marketing
- Brianna Harrison
- PA
- Matt Turner, Morris Pusey
Camera
- Director of Photography
- (21 Savage) John Umanzor
- Director of Photography
- Arran Green
- Focus Puller
- Bradley Stearn
- 2nd AC
- Ashton Born
- Drone Op
- Abtin Sadeghian
Lighting/Grip
- Gaffer
- Ollie Riches
Art
- Art Director
- Fingal Green
Wardrobe
- Stylist
- Annum Mohammed
- Make-up
- Shanice Croasdaile
- Stylist Assist
- Khurram Salim
Editorial
- Editor
- Troy Roscoe
Grading
- Colourist
- Mark Horrobin
VFX
- VFX
- Gino Fernandez
- Post production company
- Creative Outpost
- Post Producer
- George Blomiley
Agent
- Director's Rep (UK)
- MA
Commission
- Commissioner
- Kareem Johnson
- Label
- Atlantic Records
- Commissioner Assist
- Caroline De Franco
- Management
- Ronami Ogulu
Misc
- Director's Rep (US)
- Hart Represents
Rob Ulitski - 7th July 2023