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Jess Glynne 'Silly Me' by Furmaan + Vasso

Rob Ulitski - 4th May 2023

Furmaan + Vasso direct Jess Glynne's long-awaited return, with the stylish video for Silly Me. 

Touching upon themes of escapism, resilience and overcoming your past, the video has an elevated, almost fashion-film-esque aesthetic, which showcases Glynne in a way viewers won't have seen her before. 

"We thought a lot about the interior mind and where we store encroaching memories and self-doubt," the directors mention. "Silly Me takes place inside that place, and is about escaping and overcoming your past.

"It was a testament to Jess's resilience as an artist and was an honour to create this with her and such an inspiring team."

Boasting slick styling, superbly crafted cinematography by Natasha Duursma, choreography from Holly Blakey, and a powerful central performance from Jess, it's an impressive showcase for her comeback - with a real earworm of a track to boot. 

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Rob Ulitski - 4th May 2023

Tags

  • Director's notes
  • New Directors
  • Pop
  • Performance
  • Fashion
  • Styling
  • Comeback
  • Resilience
  • Memories

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Credits

Production/Creative

Director
Furmaan + Vasso
Producer
Jordi Estapé
Line Producer
Vladimir Dudar
Service Company
Shishmish Films
Production Company
OB Management
Executive Producer
Sam Holmes
Executive Producer
Marija Djikic
Production Manager
Violeta Slepcevic
1st AD
Ivan Denic
PRODUCTION COORDINATOR // VESNA GAJIC & PRODUCTION ASSISTANT // MARIJA

Camera

Director of Photography
Natasha Duursma
Focus Puller
Uros Smiljanic
2nd AC
Nicola Medic

Lighting/Grip

Gaffer
Dragan Šapić
Key Grip
Marko Lekovic

Art

Art Director
Milos Radovanovic
Production designer
Furmaan Ahmed
PROPS // PETAR ALESKIC PROPS // STEFAN PAVLOVIC PROPS // SLOBODAN STAMATOV

Wardrobe

Stylist
Chloe Richardson
Hair
Benjamin David
Hair
Marko
Make-up
Laura Yard

Choreography

Choreographer
Holly Blakey

Editorial

Editor
Janja Bilbija

Grading

Colour Producer
Sarah Banks
Colourist
Johnny Tully
Colour grade company

Agent

Director's Representation
OB Management

Commission

Commissioner
Caroline Clayton
Label
EMI

Rob Ulitski - 4th May 2023

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