Furmaan + Vasso direct Jess Glynne's long-awaited return, with the stylish video for Silly Me. Touching upon themes of escapism, resilience and overcoming your past, the video has an elevated, almost fashion-film-esque aesthetic, which showcases Glynne in a way viewers won't have seen her before. "We thought a lot about the interior mind and where we store encroaching memories and self-doubt," the directors mention. "Silly Me takes place inside that place, and is about escaping and overcoming your past."It was a testament to Jess's resilience as an artist and was an honour to create this with her and such an inspiring team."Boasting slick styling, superbly crafted cinematography by Natasha Duursma, choreography from Holly Blakey, and a powerful central performance from Jess, it's an impressive showcase for her comeback - with a real earworm of a track to boot.

James Bay keeps watch over an old-school high street video shop, where he reminisces about a past love, in Jake Jelicich's absorbing video for Alesso & Marshmello's Chasing Stars. As Bay plays 90s and 00s VHS tapes on analogue TVs dotted around his cosy store, Jelicich switches between the warmth of the singer's performance and glitchy tape footage, replaying transitionary memories of time gone by. It works really well in creating a sentimental and nostalgic sensibility around the song.Then as light is revealed behind the VHS shelves, Bay eventually breaks free of the four walls of the store, and suddenly he is on a beach with his old love. It's all made possible by Jelicich and his team having custom-built the video store, with terrific attention to detail for memorabilia of the period, in a studio. Then they headed for Margate to shoot that crucial end sequence.With a winning performance from James Bay, the video fittingly pays homage to a wide array of 90s/00s films, including Empire Records, Eternal Sunshine of the Spotless Mind, Interstellar and The Ring. Above all, Jelicich has paid homage to the late, lamented video store itself - and done a really splendid job.

Dan French directs a heartfelt promo for rising star Michael Aldag. The video for Tonsillitis features all of the mainstays of a pop ballad video - a broken relationship, snapshots of painful memories - yet reframes them with unique imagery and motifs, through symbolism, colour palettes and locations. Aldag's performance section boasts a beautifully shot setup as he plays the piano, with unusual camera angles to keep things fresh and authentic.

Mabel has vivid recollections of the night before, in Isaac Rentz's dazzling promo for Let Them Know. The video boasts slick choreography, ultra-modern set design and a fearless performance from Mabel - all packaged in a glossy, no-holds-barred affair. Non-stop action from start to end, the concept oozes Noughties nostalgia, and shows a brand new side to Mabel and her performance style. She's not only singing, but definitely got the moves to go with it.