Furmaan + Vasso direct Jess Glynne's long-awaited return, with the stylish video for Silly Me. Touching upon themes of escapism, resilience and overcoming your past, the video has an elevated, almost fashion-film-esque aesthetic, which showcases Glynne in a way viewers won't have seen her before. "We thought a lot about the interior mind and where we store encroaching memories and self-doubt," the directors mention. "Silly Me takes place inside that place, and is about escaping and overcoming your past."It was a testament to Jess's resilience as an artist and was an honour to create this with her and such an inspiring team."Boasting slick styling, superbly crafted cinematography by Natasha Duursma, choreography from Holly Blakey, and a powerful central performance from Jess, it's an impressive showcase for her comeback - with a real earworm of a track to boot.
Rob Ulitski - 29 days ago