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Alesso & Marshmello ft James Bay 'Chasing Stars' by Jake Jelicich

Rob Ulitski - 26th Aug 2021

James Bay keeps watch over an old-school high street video shop, where he reminisces about a past love, in Jake Jelicich's absorbing video for Alesso & Marshmello's Chasing Stars. 

As Bay plays 90s and 00s VHS tapes on analogue TVs dotted around his cosy store, Jelicich switches between the warmth of the singer's performance and glitchy tape footage, replaying transitionary memories of time gone by. It works really well in creating a sentimental and nostalgic sensibility around the song.

Then as light is revealed behind the VHS shelves, Bay eventually breaks free of the four walls of the store, and suddenly he is on a beach with his old love. It's all made possible by Jelicich and his team having custom-built the video store, with terrific attention to detail for memorabilia of the period, in a studio. Then they headed for Margate to shoot that crucial end sequence.

With a winning performance from James Bay, the video fittingly pays homage to a wide array of 90s/00s films, including Empire Records, Eternal Sunshine of the Spotless Mind, Interstellar and The Ring. Above all, Jelicich has paid homage to the late, lamented video store itself - and done a really splendid job.  

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Rob Ulitski - 26th Aug 2021

Tags

  • Electronic
  • Pop
  • Video Shop
  • nostalgic
  • VHS
  • Videos
  • memories
  • Performance

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Credits

Production/Creative

Director
Producer
Frankie Willcock
Production Company
Executive Producer
Mary Calderwood
Production Manager
Sophia Dembizter
1st AD
Gabriel O’Donohoe

Camera

Director of Photography
Adam Singodia
Focus Puller
Karl Hui
2nd AC
Nina Mangold

Lighting/Grip

Gaffer
Albie Ball

Art

Art Director
Bobbie Cousins

Wardrobe

Wardrobe
Karen Clarkson 
Hair
Charlie Cullen

Casting

Cast
Mahalia Mensah

Grading

Colourist
Myles Bevan
Colour grade company
Time Based Arts

VFX

Post Producer
Sean Ewins

Agent

Director's Representation

Commission

Commissioner
Colin Wyatt
Label
Capitol Records

Rob Ulitski - 26th Aug 2021

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